Search & Performance Marketing Daily Editions for March 2023
- Search & Performance Marketing Daily - Monday, March 27, 2023
- In Generative AI We Trust?
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
- Apple Quietly Acquires Startup Working On AI-Powered Video Compression
- Ad Media Revenue To Reach $326B In 2023: Magna
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
- Why Social Is The New Search For Gen Z
- Digital Channels Are Biggest Source Of Product Discovery
- Microsoft, USAID, Internews Plan Media Visibility Accelerator
- Where Does AI Fit Into The Planning Process?
- Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
- Is The Pandemic Boom Over?
- Search & Performance Marketing Daily - Friday, March 24, 2023
- Articles Queried, Read Reveal The State Of Consumers' Minds
- Biggest Google Ranking Factors On Conversions
- Google-Backed Security Startup Riffs 'Scapegoat' Campaign
- Marketers Rate Sales Lift As Most Important Advertising Indicator
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
- Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
- Adobe Builds On AI - Says New Tool Can Help Marketers Write Email Copy
- Search & Performance Marketing Daily - Thursday, March 23, 2023
- Reddit Continues To Update Ad Platform
- Publishers To Seek Compensation For AI-Generated Content
- Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
- Adobe's Project True Colors Complements Clothing Colors With Skin Tone
- OpenAI Offers Plugins For ChatGPT
- New Metric Measures How Videos Perform Based On When They Were Uploaded
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Most CTV Ads Miss The Frequency 'Sweet Spot'
- Search & Performance Marketing Daily - Wednesday, March 22, 2023
- AI Makes Search Relevance Critical
- Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
- Gap Reportedly 'Pauses' Ad Business
- Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
- Data Quality, Analytics Are Biggest Concerns With Search Technology
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
- Search & Performance Marketing Daily - Tuesday, March 21, 2023
- Google Opens Bard To Some, Says It's Not Search Replacement
- The One Question Google Bard Told Me It Cannot Answer
- Microsoft Bing's AI Chatbot Now Generates Images And Text
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- It Took A Decade, But Google Glass Is Finally Broken
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
- How Much Of A Threat Is ChatGPT?
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
- America's Still Hopped Up About Easter, Despite Rising Costs
- And Rising Launches Academy To Up Brand Growth
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
- GM Marketing Will Report Temporarily To Company Prez
- Search & Performance Marketing Daily - Monday, March 20, 2023
- Expect More Data In Microsoft's Coffers
- Integral Ad Science Takes Netflix Verification Program Live
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
- Video Measurement 'JIC' Invites Google/YouTube To Join
- With Google Nest, ADT Marketing Switches From Scary To Funny
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- The Click Count -- Worldwide Email Metrics: Who's Winning And Losing
- Customer Chemistry: How To Build Rapport With B2B Clients
- Winning The Loyalty Wars
- Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
- Search & Performance Marketing Daily - Friday, March 17, 2023
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
- The Industry Task Force That's Missing A Large Part Of The Industry
- International Advertising Association Establishes North American Chapter
- YouTube Lifts Ban On Trump's Channel
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
- Automotive Estimated TV Spending Drops 66.8%
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
- Search & Performance Marketing Daily - Thursday, March 16, 2023
- FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
- Microsoft Moves Into New Era Of Advertising, Automation
- Baidu's Answer To ChatGPT Falls Flat In Demo
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
- How Will Silicon Valley Bank Collapse Affect The Ad Biz?
- 2023 Is The Year To Finally Commit To Email Automation
- The Future Will Be About Walled Gardens -- And That's OK
- Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- Google Rolls Out Core Algorithm Update
- Search & Performance Marketing Daily - Wednesday, March 15, 2023
- Uber Launches Self-Serve, Out-Of-Home Cartop Ads
- Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
- GPT-4: Good, Bad - And It Can Take A Joke
- The Wonders Of Virtual Product Placement
- Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
- Marketing While Your Country Is At War
- Apple Invites Buyers To Shop With a Specialist Over Video
- Validity Offers Enhanced Tools To Help Brands Move, Maintain CRM Data
- Search & Performance Marketing Daily - Tuesday, March 14, 2023
- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
- Google Unveils Generative AI Capabilities In Gmail, Docs Ahead Of Reported GPT-4 Release
- Mozilla Firefox Rolls Out Privacy Protection On Android
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
- MediaPost Names Best In Auto Marketing For 2022
- Android Users Press Battle With Google Over 'Passive' Data Transfers
- DBC Brand Communications Expands Into Advertising And Marketing Services
- Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
- ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
- 6sense Launches Tool To Streamline B2B Sales
