Search & Performance Marketing Daily Editions for March 2023
Search & Performance Marketing Daily - Monday, March 27, 2023
In Generative AI We Trust?
Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Apple Quietly Acquires Startup Working On AI-Powered Video Compression
Ad Media Revenue To Reach $326B In 2023: Magna
Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Why Social Is The New Search For Gen Z
Digital Channels Are Biggest Source Of Product Discovery
Microsoft, USAID, Internews Plan Media Visibility Accelerator
Where Does AI Fit Into The Planning Process?
Great Expectations: Consumers Demand Most From Ecommerce, Plus Smartphone, Auto Brands
Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
Is The Pandemic Boom Over?
Search & Performance Marketing Daily - Friday, March 24, 2023
Articles Queried, Read Reveal The State Of Consumers' Minds
Biggest Google Ranking Factors On Conversions
Google-Backed Security Startup Riffs 'Scapegoat' Campaign
Marketers Rate Sales Lift As Most Important Advertising Indicator
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
Sustainability: Studies Show Impact Of Social Influencers, Rise In Product Labeling
Adobe Builds On AI - Says New Tool Can Help Marketers Write Email Copy
Search & Performance Marketing Daily - Thursday, March 23, 2023
Reddit Continues To Update Ad Platform
Publishers To Seek Compensation For AI-Generated Content
Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences
Adobe's Project True Colors Complements Clothing Colors With Skin Tone
OpenAI Offers Plugins For ChatGPT
New Metric Measures How Videos Perform Based On When They Were Uploaded
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Most CTV Ads Miss The Frequency 'Sweet Spot'
Search & Performance Marketing Daily - Wednesday, March 22, 2023
AI Makes Search Relevance Critical
Online Groceries Up, But Consumers Using BNPL Options, Adobe Finds
Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Gap Reportedly 'Pauses' Ad Business
Why Retailers Still Struggle To Link In-Store With Online, Adopt Personalization
Data Quality, Analytics Are Biggest Concerns With Search Technology
Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Search & Performance Marketing Daily - Tuesday, March 21, 2023
Google Opens Bard To Some, Says It's Not Search Replacement
The One Question Google Bard Told Me It Cannot Answer
Microsoft Bing's AI Chatbot Now Generates Images And Text
Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
It Took A Decade, But Google Glass Is Finally Broken
Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
How Much Of A Threat Is ChatGPT?
Ad Filtering Helps To Improve Brand Recall Among Key Audiences
America's Still Hopped Up About Easter, Despite Rising Costs
And Rising Launches Academy To Up Brand Growth
Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
GM Marketing Will Report Temporarily To Company Prez
Search & Performance Marketing Daily - Monday, March 20, 2023
Expect More Data In Microsoft's Coffers
Integral Ad Science Takes Netflix Verification Program Live
Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
The Future Of Mass Transit Information: More Real-Time Interaction With Mobile
Video Measurement 'JIC' Invites Google/YouTube To Join
With Google Nest, ADT Marketing Switches From Scary To Funny
YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
The Click Count -- Worldwide Email Metrics: Who's Winning And Losing
Customer Chemistry: How To Build Rapport With B2B Clients
Winning The Loyalty Wars
Game Analytics Platform Takes On Walled Gardens With Attribution Measurement Partnership
Search & Performance Marketing Daily - Friday, March 17, 2023
$142.8 Billion In Revenue Lost To Fake Traffic In 2022
The Industry Task Force That's Missing A Large Part Of The Industry
International Advertising Association Establishes North American Chapter
YouTube Lifts Ban On Trump's Channel
Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Automotive Estimated TV Spending Drops 66.8%
YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
UBS Analysts Estimate Costs Of Google Bard On Search Queries
AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Search & Performance Marketing Daily - Thursday, March 16, 2023
FTC Investigates Paid Ad Practices Related To Fraud, Financial Scams, Counterfeit
Microsoft Moves Into New Era Of Advertising, Automation
Baidu's Answer To ChatGPT Falls Flat In Demo
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
How Will Silicon Valley Bank Collapse Affect The Ad Biz?
2023 Is The Year To Finally Commit To Email Automation
The Future Will Be About Walled Gardens -- And That's OK
Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
'22 Political Ad Spending Revised Down 7.5% To $8.94B
Google Rolls Out Core Algorithm Update
Search & Performance Marketing Daily - Wednesday, March 15, 2023
Uber Launches Self-Serve, Out-Of-Home Cartop Ads
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
GPT-4: Good, Bad - And It Can Take A Joke
The Wonders Of Virtual Product Placement
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
Marketing While Your Country Is At War
Apple Invites Buyers To Shop With a Specialist Over Video
Validity Offers Enhanced Tools To Help Brands Move, Maintain CRM Data
Search & Performance Marketing Daily - Tuesday, March 14, 2023
Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Google Unveils Generative AI Capabilities In Gmail, Docs Ahead Of Reported GPT-4 Release
Mozilla Firefox Rolls Out Privacy Protection On Android
Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaPost Names Best In Auto Marketing For 2022
Android Users Press Battle With Google Over 'Passive' Data Transfers
DBC Brand Communications Expands Into Advertising And Marketing Services
Dow Jones Launches Portfolio-Wide Review Of Its Creative, Media and Production Agencies
Many Consumers Are Willing To Scan QR Codes In TV Commercials
ActionIQ Debuts Tool To Connect Brands To Input From Data Warehouse
6sense Launches Tool To Streamline B2B Sales
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