- GroupM's Wavemaker Takes H1 Global New Biz Crown
MAD, Steve McClellan - Thursday, September 21, 2023
That's according to agency research firm COMvergence, which released its analysis ...
- Serviceplan Wins Global Marketing Account For Lufthansa
Mediapsssst, Richard Whitman - Thursday, September 21, 2023
Lufthansa has worked with Accenture Song for the last dozen years. T ...
- WPP OpenMind Wins $650 Million Nestle European Media Account
MAD, Steve McClellan - Wednesday, September 20, 2023
OpenMind is a Nestle-dedicated agency operation housed within GroupM that was form ...
- Outer Retains adQuadrant As Digital AOR
Accounts on the Move, Fern Siegel - Wednesday, September 20, 2023
The agency will continue to produce online marketing campaigns, as well ...
- Sofology Awards EssenceMediacom Its Digital Brief
Accounts on the Move, Fern Siegel - Monday, September 18, 2023
The agency already handles the client's linear TV and broadcast work. ...
- Argonaut Named Creative AOR for Codigo 1530
MAD, Fern Siegel - Monday, September 18, 2023
Argonaut will develop a campaign that drives awareness and differentiation in t ...
- McCann Wins Ikea's Global Brand Marketing Account
MAD, Steve McClellan - Thursday, September 14, 2023
Ikea has been a McCann client for more than a decade. ...
- Guru Wins Media, PR AOR For Real Estate Firm The Michaels Organization
Mediapsssst, Richard Whitman - Thursday, September 14, 2023
The award followed a competitive RFP process. Guru will focus on strategi ...
- Carat Adds U.S. To Its Kraft Heinz Remit
MAD, Steve McClellan - Wednesday, September 13, 2023
Kraft Heinz confirmed that it is finalizing an agreement with Carat ...
- Ogilvy Named Creative AOR For Verizon's Consumer Business
Accounts on the Move, Steve McClellan - Monday, September 11, 2023
Verizon has tapped Ogilvy as creative agency of record for its consum ...
- Gale Named Lead Agency For Enercare
Accounts on the Move, Steve McClellan - Friday, September 8, 2023
Canadian heating, ventilating and air conditioning services company Enercare has appointed Stagwe ...
- Omnicom Media Group Retains Global HSBC Business
MAD, Steve McClellan - Thursday, September 7, 2023
Agency research firm COMvergence estimates that HSBC will spend $130 million ...
- Rest of the World Wins Visit San Antonio Tourism
Accounts on the Move, Fern Siegel - Tuesday, September 5, 2023
The Austin-based agency will help expand the city's branding here and abr ...
- Beiersdorf Consolidates NA, Europe Business With OMD
MAD, Steve McClellan - Friday, September 1, 2023
The agency has also won client business for parts of Asia a ...
- Duracell Assigns BBH Creative Duties
Out to Launch, Fern Siegel - Friday, September 1, 2023
The company manufactures alkaline batteries, specialty cells, rechargeables and smart power syst ...
- Principal Financial Chooses Dentsu As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, August 31, 2023
Dentsu Creative replaces TBWA/Chiat/Day, the brand's creative agency partner since 2008. ...
- Spark Wins Social Media Account For TGI Fridays
MAD, Steve McClellan - Thursday, August 31, 2023
Spark will focus on the development and management of TGI Fridays' organ ...
- Primark Selects VCCP As Global Branding-Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, August 30, 2023
Primark is expanding in new markets and channels, as it grows i ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Smashburger Cooks Up New Creative AOR: Partners In Crime
Accounts on the Move, Fern Siegel - Tuesday, August 29, 2023
Headquartered in Denver, Smashburger has 245 corporate and franchise restaurants operating ...
- Smashburger Selects Partners In Crime As New Creative AOR
MAD, Steve McClellan - Monday, August 28, 2023
The incumbent was Partners & Napier, which won both creative and tradition ...
- Mother Selected As Lead Creative Agency For Orangetheory Fitness
Accounts on the Move, Fern Siegel - Thursday, August 24, 2023
The remit is to increase Orangetheory's visibility and positioning in the categ ...
- CIVCO Radiotherapy Taps LUDWIG+ As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, August 23, 2023
The assignment includes a new brand name, brand identity and campaign. ...
- Papa John's Puts Media, Creative Accounts In Review
MAD, Steve McClellan - Tuesday, August 15, 2023
The company spent close to $250 last year on measured media accordi ...
- Winner! 9Rooftops Remains AOR For Pennsylvania Lottery
MAD, Fern Siegel - Monday, August 14, 2023
The agency's remit is to create campaigns that highlight the lottery's missio ...
- InnoVision Marketing Named AOR For Sacred Bev To Up Market Share
Accounts on the Move, Fern Siegel - Thursday, August 10, 2023
Sacred Bev expands Native American culture through its unique beverages and proprieta ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Beverage Companies Appoint New Agencies
Mediapsssst, Richard Whitman - Wednesday, August 9, 2023
Tractor Beverage has selected Movement Strategy as its new social agency ...
- Stagwell's Assembly Wins Paid Media For Brooks Running
MAD, Steve McClellan - Tuesday, August 8, 2023
Assembly will oversee Brooks' programmatic, social, direct partnerships, and video strategy a ...
- Savills Selects Adam&EveDDB, Bountiful Cow As Creative, Media Leads
Out to Launch, Fern Siegel - Monday, August 7, 2023
The focus is to be more client-centric as Savills accelerates its busine ...