- 2010: Local Mobile Ads Expected To Double
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
Business spending on mobile-marketing will more than triple this year as t ...
- ABC TV Enjoys App Success
Around the Net In Media, Fern Siegel - Thursday, April 15, 2010
To date, ABC is the only television network to offer an applicati ...
- Twitter To Offer Ads
Around the Net In Media, Fern Siegel - Tuesday, April 13, 2010
Twitter is ready to monetize. The advertising program, called Promoted Tweets, wi ...
- Movie Metrics: Cinema Ads Click With Viewers
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
A new report from the Cinema Advertising Council details consumers' emotional attachme ...
- Interactivation Buys Health DO Nets from NBCU
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
NBC Universal has sold two of its health-focused digital out-of-home video network ...
- Network Asking Big Bucks For Series Finales
Around the Net In Media, Fern Siegel - Monday, April 12, 2010
Can standard network fare really reach as many viewers as a broadca ...
- Mobile, Digital Ads Key To Immediate Consumer Purchases
On Media, Diane Mermigas - Friday, April 9, 2010
The explosion of mobile Internet devices led by Apple's new iPad a ...
- Reebok ZigTech Ads Running In iPhone, Android Apps
Online Media Daily, - Monday, April 12, 2010
Reebok has launched a new mobile ads in iPhone and Android-based applicatio ...
- Murdoch In 'NYT' War, Lowers Ad Prices
Around the Net In Media, Fern Siegel - Sunday, April 11, 2010
News Corp is offering steep discounts to advertise in its Wa ...
- Mags: Ad Pages Fall 9.4%, Some Titles Earn Healthy Increases
MediaDailyNews, Erik Sass - Friday, April 9, 2010
Don't call it a comeback quite yet. Despite hints of a turnarou ...
- Startup To Unveil Animation Ad Overlay For Still Photos And Images
Online Media Daily, Laurie Sullivan - Monday, April 12, 2010
Image Space Media will introduce an ad format next month to provi ...
- Microsoft Makes TV Ad Pitch
Around the Net In Media, Fern Siegel - Thursday, April 8, 2010
Microsoft is rolling out new content offerings and packages to TV advertise ...
- Nike Airs Tiger Ad Pre-Masters
Around the Net In Media, Fern Siegel - Thursday, April 8, 2010
Nike Inc aired a television commercial on Wednesday, Thursday featuring Tiger Wood ...
- McClatchy Boosts Local Ads with WebVisible
MediaDailyNews, Erik Sass - Wednesday, April 7, 2010
The McClatchy Co. is set to introduce a new online advertising a ...
- Zoom Buys Sports Display
MediaDailyNews, Erik Sass - Wednesday, April 7, 2010
This week brought more deals in the digital out-of-home arena, with Zo ...
- Friday Programming Challenges Networks
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
Friday, like Saturday, was once a haven for some of the be ...
- Univision Offers Census Ad Support
MediaDailyNews, Wayne Friedman - Tuesday, April 6, 2010
Kicking up its campaign to encourage Hispanics to participate in the U. ...
- Marketers Enter The 3D Arena
Around the Net In Media, Fern Siegel - Monday, April 5, 2010
The ad "Wonder-Full," from Leo Burnett in Chicago, began running in 3 ...
- ESPN: NY Site Makes Strong Ad Debut
Around the Net In Media, Fern Siegel - Monday, April 5, 2010
The launch of local sports site ESPN New York is company's stronge ...
- TidalTV Taps LiveRail To Grow Online Inventory
MediaDailyNews, David Goetzl - Monday, April 5, 2010
TidalTV, which places ads within online video and uses proprietary data ...
- Westwood Teams With Nexage To Push Mobile Ads
MediaDailyNews, Erik Sass - Friday, April 2, 2010
Westwood One, a network radio content provider, has announced a new mobi ...
- Online TV: More Ad Revs To Mine
MediaDailyNews, Wayne Friedman - Thursday, April 1, 2010
Advertising tolerance for online video is much higher than what currently exis ...
- A&E Taps Microsoft To Sell Unsold TV Time Online
MediaDailyNews, David Goetzl - Thursday, April 1, 2010
In hopes of expanding the marketplace for some of its lower profi ...
- Marketers Ready For World Cup
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Advertisers are already gearing up for June 11-July 11 and the Wor ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create t ...
- Entravision Expands Digital Sales
MediaDailyNews, - Monday, March 29, 2010
Entravision is expanding its digital team in Denver, adding J. Basil Dannebo ...
- Barclays Bullish On TV Auto Spending
MediaDailyNews, David Goetzl - Friday, March 26, 2010
An upswing in the auto category, which was a bugaboo for networ ...
- CW Doubles Spots For Web Shows, Bundles Trad/Net Ad Packages
MediaDailyNews, Wayne Friedman - Friday, March 26, 2010
With its young consumers moving more aggressively to watching TV shows ...
- Clarification: Starcom MediaVest Has Rentrak Deal
MediaDailyNews, - Friday, March 26, 2010
In the story "Starcom, Rentrak TV Data Could Challenge Nielsen" (Media Dai ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...