- State Farm Launches Campaign Featuring New Jake
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
"Jake from State Farm is a living, breathing embodiment of a go ...
- Coke's New 'Feel It' Campaign
Out to Launch, Steve McClellan - Tuesday, February 18, 2020
Publicis Italy's new OOH, print and social campaign for Coca-Cola is design ...
- AARP Media Partners With Bausch + Lomb On Campaign
Publishers Daily, Sara Guaglione - Tuesday, February 18, 2020
The campaign, dubbed "Vision 2020," is meant to raise awareness on e ...
- Man's (Or Woman's) Best Friend Isn't a Goldfish
MAD, Larissa Faw - Monday, February 17, 2020
There's a reason it's a dog which a new campaign from Milk-Bo ...
- Verizon Media Teams With VIOOH To Reach Digital OOH Screens In 60 Cities Worldwide
Publishers Daily, Melynda Fuller - Tuesday, February 18, 2020
Campaigns launched through the new partnership will appear in high-trafficked areas, su ...
- American Honda Debuts Campaign For Certified Pre-Owned Vehicles
Marketing Daily, Tanya Gazdik - Sunday, February 16, 2020
Distinct from typical "used cars," so-called "CPO" vehicles include benefits formerly availab ...
- Meredith Corp's Foundry, 'EW' Partner On Immersive 'Homeland' Campaign
Publishers Daily, Melynda Fuller - Friday, February 14, 2020
The campaign includes 14 videos with expert commentary from 'EW' editors ...
- Goodyear Evolves Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, February 14, 2020
"We are evolving from talking about what a tire does, to wh ...
- Subaru Launches Outback Campaign
Marketing Daily, Tanya Gazdik - Friday, February 14, 2020
The campaign includes a three-part mini-series that will include Buzzfeed's first-ever automotive-partner ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- Honey Enlists LA Clippers Star For Ad
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2020
"This first commercial is a nod to Kawhi's simplistic style and ju ...
- Happy 'Val-Intestine' Day! With Love From Culturelle
Out to Launch, Larissa Faw - Thursday, February 13, 2020
Campaign creative mimics middle-school style Valentines packed with bathroom-infused puns. ...
- U.S. Political Ad Spending To Approach $7 Billion, Represent 1.4% Of All Media Ad Revenues
MediaDailyNews, Joe Mandese - Wednesday, February 12, 2020
Political ad spending during the 2020 campaign cycle will approach $7 billio ...
- Philadelphia: City Of Sisterly Love
MAD, Larissa Faw - Monday, February 10, 2020
Visit Philadelphia, the region's tourism marketing group, and agency Allen & Gerrits ...
- Quibi Debuts Hollywood-Inspired Spots During Oscars
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
The spots demonstrate the platform's immersive viewing experience while paying tribute ...
- Toyota Preps For Olympics, Marketing Chief Expresses Concerns About Coronavirus
Marketing Daily, Tanya Gazdik - Sunday, February 9, 2020
"We need unification not only in the United States but around t ...
- Voice-Tech Zeitgeist: Ads Reveal Evolving Relationship With AI
Marketing Insider, Eric Turkington - Monday, February 10, 2020
In 2020, Super Bowl ads telegraphed the complicated relationship we humans ha ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovati ...
- Google Shopping Ads Coming To Gmail
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 7, 2020
Google advertisers will have an option to buy Product Shopping ads a ...
- Facebook to Close Audience Network for Mobile Websites
Around the Net In MAD London, Sean Hargrave - Friday, February 7, 2020
Facebook will close its Audience Network in April. The service allowed advertisi ...
- Case Study: Body-Positive Campaign Shapes Up To Be Winning Strategy
MediaPost Connect, Nina Lentini - Tuesday, February 4, 2020
Having scaled so fast, however, they realized they needed to take ...
- Golden Corral Says You Are What You Eat
Out to Launch, Larissa Faw - Wednesday, February 5, 2020
Golden Corral's new campaign aims to shift the focus beyond the fo ...
- Chrysler Brings Back Actress Kathryn Hahn
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2020
In a Pacifica minivan campaign, Hahn reprises her role as mom ...
- VSP Vision Care Addresses Eye Health In New Campaign
Out to Launch, Larissa Faw - Monday, February 3, 2020
The "Eyeballs are Amazeballs" creative features extremely close views of numerous sing ...
- Rodriguez And Rodriguez Star In Beer Ads On Super Bowl Sunday
MAD, Larissa Faw - Friday, January 31, 2020
Only one is actually in the big game -- a spot featuri ...
- Jeep, Hyundai, Google Win Super Bowl; Trump Loses
Marketing Daily, Sarah Mahoney - Monday, February 3, 2020
Jeep and Hyundai, both providing automotive comedy with familiar faces, were rank ...
- GSD&M, Wildlife Build Donation Site For Australia
Out to Launch, Larissa Faw - Friday, January 31, 2020
The two agencies partnered to create a microsite that encourages donations ...
- Take5 Candy Bar To Make Super Bowl Debut
MAD, Larissa Faw - Wednesday, January 29, 2020
The creative, developed with mcgarrybowen, humorously plays off the fact that mo ...
- Audi Promotes Electric Future With Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2020
Globally, Audi plans to introduce around 30 electrified vehicles by 2025. T ...
- Right Twix Knows What The Left Is Doing
Out to Launch, Larissa Faw - Wednesday, January 29, 2020
Twix is introducing the candy brand's newest variety, Cookies & Creme, wi ...