- Y&L Wants To 'Uneducate' You About East Africa
MAD, Larissa Faw - Friday, April 17, 2015
A campaign microsite pulls personal information from users' Facebook pages, and chang ...
- Cotton Inc. Shuns Celebs To Win Gen Y Hearts
Marketing Daily, Sarah Mahoney - Saturday, April 18, 2015
The campaign, this year's version of the 26-year-old "Fabric Of Our Live ...
- NEW! O&M, Tiffany 'New York Minute' Spot
Out to Launch, Steve McClellan - Sunday, April 19, 2015
Ogilvy & Mather has created a new spot for Tiffany, “New Yo ...
- Porto Briefly
Real MAD, Stan Mack - Monday, April 20, 2015
...
- The Dove Effect
Video Insider, Mallory Russell - Monday, April 20, 2015
Last week, I proclaimed April to be the month of Dove. ...
- Piano Man Joel Wants To Save Elephants, Eliminate Ivory Keys
MAD, Larissa Faw - Thursday, April 16, 2015
The musician is lending his voice to the new "Take A Sta ...
- Mono "Lytes Up" Fitness Routines For New Propel Water Campaign
MAD, Larissa Faw - Thursday, April 16, 2015
Debuting this week, a new campaign sets out to "lyte up" fitne ...
- Condiments Fight: Heinz And French's Facing Off
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2015
Heinz's yellow mustard initiative is one of the top "big bets" ...
- Deluxe Strives To Expand Reputation Beyond Checks
Marketing Daily, Tanya Gazdik - Friday, April 17, 2015
The effort includes documenting the stories of 100 small businesses nationwide. T ...
- Panasonic Brings Far-Flung Families Together With 'HomeTeam'
Marketing Daily, Aaron Baar - Friday, April 17, 2015
"It's the next best thing to being there in person," Steve Safie ...
- EGO Power+ Promises Mower, Blower Revolution
Marketing Daily, Aaron Baar - Wednesday, April 15, 2015
"If you own a gas-powered lawnmower, you know they're a pain ...
- Why Nike Is - Finally - Wooing Weak Women
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2015
"There's a lot of growth potential for Nike in this lifestyle category ...
- NEW! Target And Chandelier Launch 'Life is a Party' Campaign
Out to Launch, Larissa Faw - Wednesday, April 15, 2015
Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and ...
- With New Line, The North Face Heads To The Gym
Marketing Daily, Sarah Mahoney - Monday, April 13, 2015
The brand is introducing the expanded line with its biggest spring ...
- Troy-Bilt Touts New Flex System With Targeted TV And Digital
Marketing Daily, Karl Greenberg - Tuesday, April 14, 2015
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second ...
- Avis Campaign Features Entrepreneurial Success Stories
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2015
"We realize that first-person, previously untold personal stories of success resonate strong ...
- NEW! Saucony's New 'Seeker' Campaign From Mechanica
Out to Launch, Steve McClellan - Tuesday, April 14, 2015
What do an astronomer, a chef and a former pro soccer play ...
- ZipRecruiter Goes National To 'Find The Right One'
MAD, Larissa Faw - Monday, April 13, 2015
The campaign, from Tiny Rebellion, includes "One-Click," a spot that highlights ZipRecruiter ...
- Sprint Teaches Consumers About 'Six'
Marketing Daily, Aaron Baar - Monday, April 13, 2015
"These [launches] are big events for all the carriers," Josh Sitzer, Sprint ...
- Sheba Launches Effort To Support 'Perfect Portions' Entrees
Marketing Daily, Tanya Gazdik - Monday, April 13, 2015
The product is supported by an integrated marketing campaign, highlighting the innovatio ...
- Cadillac, Chrysler, And Objectivism
Marketing: Automotive, Karl Greenberg - Tuesday, April 14, 2015
Objectivism is now basically the rhetorical hockey puck of Red State politic ...
- NEW! TrueCar Launches Social Campaign Tied To 'True Love' TV Spot
Out to Launch, Steve McClellan - Monday, April 13, 2015
With the help of ad agency Tiny Rebellion, car buying service TrueCar h ...
- April Is The Month Of Dove
Video Insider, Mallory Russell - Tuesday, April 14, 2015
For the last three Aprils, Dove has launched a stunt-based video campai ...
- New AOR ASO Shows The Paradise Side Of Sea Palms Resort
MAD, Larissa Faw - Friday, April 10, 2015
Ames Scullin O'Haire (ASO) is the new agency of record for S ...
- Snuggle Launches Campaign For Fresh Spring Flowers
Marketing Daily, Karl Greenberg - Monday, April 13, 2015
Bibie Wu, VP at parent Sun Products, tells "Marketing Daily" that, whi ...
- Hancock Introduces Life Insurance That Rewards Healthy Living
Marketing Daily, Sarah Mahoney - Friday, April 10, 2015
Hancock -- a longtime sponsor of the Boston Marathon -- is previewi ...
- Riunite Wants to Stop Being A Bestseller That Millennials Have Never Heard Of
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2015
"Think of that: Many millions of people actually do enjoy a fizz ...
- TRX Wants People To Get 'Better'
Marketing Daily, Aaron Baar - Thursday, April 9, 2015
A new video from the brand (being shown on YouTube and ...
- New! Pitch Launches Campaign To Attract Interns
Out to Launch, Steve McClellan - Thursday, April 9, 2015
For ad shops, intern-hunting season has begun and Pitch, the creative agen ...
- All Detergent Partners With Peanuts
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2015
Demographically, the detergent brand and cartoon are well suited. All skews mo ...