- NEW! La-Z-Boy, Brooke Shields, Showcase 'Urban Attitudes'
Out to Launch, Amy Corr - Sunday, May 18, 2014
La-Z-Boy has launched a new collection of furniture, Urban Attitudes, which ...
- REI Blows Up A Sleeping Bag For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
Outdoor sports retailer REI wanted attention for its biggest sale of t ...
- Ritz-Carlton Updates Hemingway Challenge For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
According to literary legend, Ernest Hemingway was once challenged to write ...
- Frozen Food Brands Launching $90M, 3-Year Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 15, 2014
The campaign is a response to the category's declining sales in rece ...
- NEW! Bowlmor AMF Aims To Make Bowling Sexy
Out to Launch, Amy Corr - Friday, May 16, 2014
Bowlmor AMF launched a TV campaign that makes bowling look fun, se ...
- Patrick Dempsey Stars In New Simmons Beautyrest Campaign
MAD, Larissa Faw - Wednesday, May 14, 2014
The appearance is part of a broader arrangement whereby the bedding bra ...
- Zillow To Boost Ad Spending This Year By 60% To $65 Million
MAD, Larissa Faw - Wednesday, May 14, 2014
New TV and radio spots From Deutsch LA will feature original mus ...
- Oreo In Global 'Transformers' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, May 14, 2014
The TV ad, "Little Help," will launch May 15 in more th ...
- Mom's Thoughts Featured In LG Appliance Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 14, 2014
The humorous campaign, "Mom's Inner Voice," rolling out over the next s ...
- NEW! A.1. Consciously Uncouples From Steak, Changes Label
Out to Launch, Amy Corr - Wednesday, May 14, 2014
I have always been a fan of using A.1. on foods oth ...
- Trulia Giving $50K To One Lucky Home Buyer
MAD, Larissa Faw - Tuesday, May 13, 2014
In a bid to boost awareness of its home search mobile a ...
- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the id ...
- San Diego Zoo Touts Tiger Trail
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
The San Diego Zoo Safari Park is touting its new Tiger Tra ...
- Birchbox Takes Beauty Message To TV
Marketing Daily, Sarah Mahoney - Wednesday, May 14, 2014
With its latest expansion efforts, including opening a physical store, acquiring ...
- Frigidaire Innovations Give Families More Time
Marketing Daily, Aaron Baar - Tuesday, May 13, 2014
"We know families are busier than ever and time is at ...
- NEW! Thorpe Park Speaks Unique Language, Lives On Own Island
Out to Launch, Amy Corr - Tuesday, May 13, 2014
Turkish Airlines' "Epic Pool Dunk" only took 22 takes. Sketchy skyscraper ...
- Thierry Mugler Fragrance Turns Darkness Into Light
Out to Launch, Amy Corr - Wednesday, May 14, 2014
Am I alone in believing that perfume ads often try for "dee ...
- The Monster In The Closet Is Real
Out to Launch, Amy Corr - Wednesday, May 14, 2014
States United to Prevent Gun Violence, a non-profit that aims to decrea ...
- 'Awkward Family Viewing' Delights And Sells The Need To Use HBO GO
Out to Launch, Amy Corr - Wednesday, May 14, 2014
HBO GO launched a series of videos for its "Awkward Family Viewin ...
- New Virgin America Ads Pitch Upgrades To Flyers
MAD, Larissa Faw - Monday, May 12, 2014
"Basically, we wanted to take the feel of flying Virgin America, a ...
- Brazil Touts Brazil Ahead Of FIFA World Cup
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
With about a month to go before the soccer Godzilla lumbers o ...
- Honeywell Humanizes The Future
Marketing Daily, Aaron Baar - Monday, May 12, 2014
In a new television commercial that began running this week, actor Jo ...
- Subway Campaign Focuses On Fresh Bread
Marketing Daily, Karlene Lukovitz - Monday, May 12, 2014
Subway is running a campaign that spotlights that it bakes its o ...
- Christy Turlington, Ed Burns Snuggle In Eternity Effort
Marketing Daily, Sarah Mahoney - Monday, May 12, 2014
Look closer: Who's smooching supermodel Christy Turlington in the new Calvin Kle ...
- NEW! Look Closely At The 'Skyscraper' In Latest FedEx Ad
Out to Launch, Amy Corr - Monday, May 12, 2014
The latest FedEx ad, "Skyscraper," features a boss getting philosophical with ...
- Jeep Hits The Beach With Wrangler Altitude
Marketing Daily, Karl Greenberg - Friday, May 9, 2014
Two of the four TV spots feature point guard Kyrie Irving, w ...
- NEW! Turkish Airlines Makes 'Epic Pool Dunk' After 22 Attempts
Out to Launch, Amy Corr - Friday, May 9, 2014
To highlight its sponsorship of the Euroleague Final Four, Turkish Airlines creat ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- Taco Bell Uses Tumblr Comic Book For Product Launch
Marketing Daily, Karlene Lukovitz - Thursday, May 8, 2014
The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactio ...
- TrueValue, Ace, Lowe's Look To Liberate Inner Artists
Marketing Daily, Sarah Mahoney - Thursday, May 8, 2014
As homeowners across the nation rev up their lawnmowers and clean o ...