- Vibrant Media Reinvents Halloween
Just An Online Minute, Persia Tatar - Monday, November 19, 2012
What happened to Halloween?! The effects of Hurricane Sandy caused major devastatio ...
- InMobi Names Ex-Google Exec As North America Head
Online Media Daily, Mark Walsh - Tuesday, October 30, 2012
Mobile ad network InMobi on Tuesday announced the hiring of former Goog ...
- Italian Publishers' Ad Firm Gets Shot In Arm
Around the Net In OMD Europe, Nina Lentini - Wednesday, October 24, 2012
An open online advertising consortium of Italian publishers may soon get ...
- InStadium Uses Jumbo Screens As Ad Network
MediaDailyNews, Karl Greenberg - Wednesday, October 24, 2012
A big roster of major league brands are trying something different wi ...
- Opera Sings: iOS, Sports, Apps Driving Mobile Ad Revenue
MoBlog, Steve Smith - Thursday, October 25, 2012
iOS continues to dominate mobile monetization for publishers, according to one ...
- Advertising.com's Gallagher: Mobile Part Of Digital Strategy
Online Media Daily, Mark Walsh - Monday, October 15, 2012
Chad Gallagher is director of mobile for Advertising.com, AOL's third-party display ...
- Wall Street Journal Network Launches Private Ad Exchange
MediaDailyNews, Erik Sass - Wednesday, October 10, 2012
The Wall Street Journal Digital Network announced that it has launched ...
- Sofitel Launches Tumblr Concierge Content
Marketing Daily, Karl Greenberg - Tuesday, October 2, 2012
Sofitel is launching a virtual concierge program on Tumblr offering insights ...
- Mobile Ads Nearly Double Quarter over Quarter
VidBlog, Daisy Whitney - Thursday, October 4, 2012
The number of smartphone and tablet ads that digital video ad netwo ...
- The Video Seller Reality
Video Insider, Rich Routman - Tuesday, October 2, 2012
Most sellers and their respective companies seem to be in stark deni ...
- FTC's Brill To Ad Networks: Justify Data Collection
PolicyBlog, Wendy Davis - Friday, September 21, 2012
One of the most contentious issues surrounding online privacy centers on h ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- The Monetisation Imperative Panel Snapshot: From Ad Units to Rich-Media Mobile Inventory
Show Daily, Gina Lovett - Tuesday, September 18, 2012
Moderator Carine Zeier, Managing Director, Boost Advertising, cited the example of t ...
- BrightRoll Exchange Launches RTB For Mobile Video
Online Video Daily, Ross Fadner - Friday, September 14, 2012
BrightRoll on Friday announced that its BrightRoll Exchange now offers real-time biddi ...
- Recommended Brand Videos Drive 4 To 6 Times Brand Lift
VidBlog, Daisy Whitney - Wednesday, August 29, 2012
So you've sold all your pre-roll inventory. Or maybe your viewers a ...
- Jumptap Adds 'AdChoices' Icon For Mobile Opt-Outs
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
In its latest privacy initiative, mobile ad network Jumptap is teaming wi ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- The Opposite Of Customer Insights Is Context
Online Spin, Cory Treffiletti - Wednesday, August 15, 2012
The marketing business is all about generating and utilizing customer insights throu ...
- Ad Network CPX Makes Its Mobile Move
Mobile Marketing Daily, Steve Smith - Wednesday, August 1, 2012
Another Web ad net has followed the usage patterns and the invento ...
- InMobi Buys App Distributor Metaflow Systems
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Mobile ad network InMobi on Tuesday announced acquiring Metaflow Solutions, which mak ...
- Jumptap Names Yahoo Veteran As COO
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt ...
- InMobi Confirms MMTG Labs Deal
Online Media Daily, Mark Walsh - Wednesday, July 18, 2012
Mobile ad network InMobi Wednesday confirmed its acquisition of MMTG Labs. ...
- Jumptap Raises $27 Mil, Mobile Ad Spend Up
Online Media Daily, Mark Walsh - Monday, July 2, 2012
Mobile ad network Jumptap said Monday it has raised $27 million ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...
- Mojiva Debuts Ad-Serving Platform For Ad Networks
Online Media Daily, Mark Walsh - Monday, June 11, 2012
Newly public companies like Facebook, LinkedIn and Pandora have underscored the ne ...
- How Networks Are Staying In The Ad Business
Online Spin, Matt Straz - Monday, June 11, 2012
The traditional wisdom has been that all the ad networks were doome ...