- Ad Network CPX Makes Its Mobile Move
Mobile Marketing Daily, Steve Smith - Wednesday, August 1, 2012
Another Web ad net has followed the usage patterns and the invento ...
- InMobi Buys App Distributor Metaflow Systems
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Mobile ad network InMobi on Tuesday announced acquiring Metaflow Solutions, which mak ...
- Jumptap Names Yahoo Veteran As COO
Online Media Daily, Mark Walsh - Tuesday, July 24, 2012
Mobile ad network Jumptap has named former Yahoo executive Frank Weishaupt ...
- InMobi Confirms MMTG Labs Deal
Online Media Daily, Mark Walsh - Wednesday, July 18, 2012
Mobile ad network InMobi Wednesday confirmed its acquisition of MMTG Labs. ...
- Jumptap Raises $27 Mil, Mobile Ad Spend Up
Online Media Daily, Mark Walsh - Monday, July 2, 2012
Mobile ad network Jumptap said Monday it has raised $27 million ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- engage:BDR Targets RTB Platform To Direct-Response Advertisers
Online Media Daily, Laurie Sullivan - Monday, June 18, 2012
engage:BDR, a full-service display ad network, on Tuesday will publicly debut Fir ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...
- Mojiva Debuts Ad-Serving Platform For Ad Networks
Online Media Daily, Mark Walsh - Monday, June 11, 2012
Newly public companies like Facebook, LinkedIn and Pandora have underscored the ne ...
- How Networks Are Staying In The Ad Business
Online Spin, Matt Straz - Monday, June 11, 2012
The traditional wisdom has been that all the ad networks were doome ...
- Rovi Launches Tool To Measure TV Ad Buys
MediaDailyNews, Wayne Friedman - Thursday, June 7, 2012
Electronic program guide company Rovi Corp. is kick-starting a media research to ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- Microsoft To Turn On Do-Not-Track By Default In IE10
Online Media Daily, Wendy Davis - Thursday, May 31, 2012
Microsoft's next version of its Internet Explorer browser will come with do-not-tra ...
- Online Ad Companies Revise Privacy Practices After BBB Inquiry
Online Media Daily, Wendy Davis - Wednesday, May 30, 2012
Several online ad companies have tweaked their practices in response to inquiri ...
- New Tremor Tool Takes On Mobile Device Fragmentation
Around the Net in Video, Ross Fadner - Tuesday, May 22, 2012
Mobile device fragmentation is a big problem for advertisers. Because smartphones a ...
- Mediabrands To Debut BPN, Third Agency Network
MediaDailyNews, Steve McClellan - Friday, May 18, 2012
Mediabrands is preparing to launch its third agency network this summer. T ...
- Kinsella Urges Brands To 'Set Mobile Free'
Show Daily, Mark Walsh - Monday, May 14, 2012
Colin Kinsella, CEO, Digitas North America, is now on stage discussing so ...
- GeoEdge Analytics Tackles Ad Image Quandary For Global Publishers, Ad Networks
Online Media Daily, Laurie Sullivan - Wednesday, May 2, 2012
Visibility to actually view where ads surface on Web sites has be ...
- AdKnowledge Loses Bid To Dismiss 'Poster Club' Lawsuit
Online Media Daily, Wendy Davis - Tuesday, April 10, 2012
Siding against the ad network AdKnowledge, a federal judge has rejected t ...
- Demystifying Agency Trading Desks: Power's In Analytics & Integration, Not Pork Bellies
Online Spin, Dave Morgan - Thursday, April 5, 2012
Last week at the 4A's "Transformation LA 2012" conference, I moderated ...
- An Important Competitive Issue For Publishers
Publishing Insider, Daniel Ambrose - Thursday, April 5, 2012
A study from comScore gives new perspective to the old saying fr ...
- DoubleVerify Trust Index Details State Of Ad Verification
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 4, 2012
DoubleVerify released the 2H 2011 Trust Index study that analyzes and provid ...
- Jumptap Rolls Out New Political Ad Options
Online Media Daily, Mark Walsh - Tuesday, April 3, 2012
With mobile ad spending expected to rise during the 2012 election seaso ...
- IAB Voices Concern About Regulating 'Data Brokers'
Online Media Daily, Wendy Davis - Wednesday, March 28, 2012
The Federal Trade Commission's call for new restrictions on data brokers cou ...
- Undertone Promises Brand Lift Or Money Back
Online Media Daily, Gavin O'Malley - Wednesday, March 7, 2012
On a mission to distinguish itself from rival ad networks, Undertone ...
- InMobi Dangles Consumer Survey In Front Of Brands
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 7, 2012
The mobile ad network is ready to offer direct consumer surveys ...
- RadiumOne Raises Another $50 Million
Online Media Daily, Mark Walsh - Friday, March 2, 2012
RadiumOne, which runs a social data-driven ad network, is closing a $ ...
- YuMe To Debut Algorithm To Aid Video Ad Placement
Online Media Daily, Gavin O'Malley - Thursday, March 1, 2012
Media buyers are always looking for better ways to evaluate expected campai ...