- Millennial Media Offers Self-Serve Mobile Ad Tools To Broaden The Base
MoBlog, Steve Smith - Wednesday, February 29, 2012
Taking on the conventional wisdom that flying mobile ad campaigns is sti ...
- Jumptap, PlaceIQ Team To Boost M-Commerce
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
As retailers increasingly embrace mobile to boost foot traffic and drive m-commerc ...
- Opera Acquires Mobile Theory, 4th Screen
Online Media Daily, Mark Walsh - Thursday, February 16, 2012
Pushing further into mobile advertising, Opera Software is acquiring a pair ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three mont ...
- Facebook Wins Madison Ave.'s Hearts And Minds, Topples Google
Online Media Daily, Joe Mandese - Monday, February 13, 2012
Facebook has emerged as the "strongest" digital media brand among advertisers a ...
- Should You List Your Site On An Ad Network's Roster?
Video Insider, Ashkan Karbasfrooshan - Monday, February 13, 2012
You'd almost think that ad networks have two site lists: one ...
- Undertone Solidifies 'Publisher Network,' Signs Exclusives With Big Titles
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Continuing to position itself as more than an ad network, Undertone ju ...
- Tremor Acquires Video Analytics Platform InPlay For Publishers, TubeMogul Remains Focused On Marketers
Online Media Daily, Gavin O'Malley - Friday, January 20, 2012
Ready to show publishers the data, ad network Tremor Video has purchas ...
- Ad Industry Rails Against Costly SOPA/PIPA Compliance
Online Media Daily, Laurie Sullivan - Thursday, January 19, 2012
Industry executives claim the proposed SOPA legislation will cost billions to monit ...
- Martini Taps Clickthrough's McCallum To Lead Product
Raw, Joe Mandese - Tuesday, January 17, 2012
High-end ad network operator Martini Media has hired Abe McCallum head ...
- Mediabrands Taps Asia-Pac's Kumar To Run MAP Across G14
Online Media Daily, Joe Mandese - Thursday, January 12, 2012
Interpublic's Mediabrands unit has named Arun Kumar president of the Mediabrands Audien ...
- Millennial Media Files For IPO
Mobile Marketing Daily, Steve Smith - Thursday, January 5, 2012
Millennial Media has filed its S-1 with the SEC to initiate ...
- Report: Seattle Is Kindle Fire Capital
Online Media Daily, Mark Walsh - Thursday, January 5, 2012
Amazon last month announced the Kindle Fire was its best-selling product, mo ...
- Sell-Side Platforms Ramp Up, AppNexus, Admeld Highlight Field
Online Media Daily, Gavin O'Malley - Tuesday, January 3, 2012
Which vendors should publishers trust to help manage the sale of displ ...
- AdKeeper, Tremor Deal Enhances Viewer Ad Experience
Online Media Daily, Gavin O'Malley - Monday, December 19, 2011
Expanding into video, ad technology provider AdKeeper has reached a major distributi ...
- Groupon Is Hitting the Wall: Does It Have A Future Beyond Daily Deals?
Online Media Daily, William Hsu - Wednesday, December 14, 2011
To meet Wall Street's expectation that is priced into its valuation, Group ...
- Cox Forms Red Carpet Media
Online Media Daily, Mark Walsh - Tuesday, December 6, 2011
With the film awards season kicking off, Cox Digital Solutions Tuesday roll ...
- Catalyst S+F Launches 'Good Buys Media,' A Gilte Groupe-Like Service For Breaking Media Deals
Raw, Joe Mandese - Wednesday, December 7, 2011
San Francisco agency Catalyst S+F just unveiled "Good Buys Media," which ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company ...
- Chitika Not Liable For Providing Ads To Alleged Piracy Site
Online Media Daily, Wendy Davis - Monday, December 5, 2011
Book publishers have lost a lawsuit accusing ad network Chitika of contributi ...
- YuMe Secures $!2M, Earmarked For Connected TV Expansion
Online Media Daily, Gavin O'Malley - Wednesday, November 16, 2011
Video ad network YuMe just received another strategic investment of $12 milli ...
- Amplify Social Unveils 'Virtual Fan Net'
Online Media Daily, Joe Mandese - Tuesday, November 15, 2011
Amplify Social, a new social-focused digital marketing technology company that has quiet ...
- Conde Buys Private Ad Exchange
Online Media Daily, Gavin O'Malley - Wednesday, November 16, 2011
In light of Madison Ave.'s growing fondness for ad exchanges, publishers a ...
- FTC Accuses Video Ad Network Of Using Flash Cookies For Tracking
Online Media Daily, Wendy Davis - Tuesday, November 8, 2011
In a first, the Federal Trade Commission has charged an ad netwo ...
- Yahoo Adds Ad Targeting Options
Online Media Daily, Mark Walsh - Tuesday, November 8, 2011
Aiming to better monetize its vast inventory, Yahoo Tuesday announced a pa ...
- Google Adds Mobile App Inventory To Exchange
Online Media Daily, Mark Walsh - Monday, November 7, 2011
Google announced Monday that it will make in-app inventory from its AdM ...
- Correction: Adknowledge Acquired Hydra Group In June 2010
Online Media Daily, Mark Walsh - Thursday, November 3, 2011
- Adknowledge Buys Facebook Ad Specialist AdParlor
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Continuing its roll-up of online ad companies, performance ad network Adknowledge h ...
- CPG Keeps Online Video Biz In Business
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
From tasty snacks to toilet paper, consumer packaged-goods are keeping online vid ...
- More Video Spots Sold Via Ad Networks
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Nearly three-quarters of online publishers now sell 20% or more of the ...