- Young Parents Seek Information On Mobile Search, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 8, 2014
New and expectant parents conduct more searches on mobile devices compared wi ...
- Google Adds AdWords App, Ad Tools For Search, Display, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 22, 2014
Google announced several tools Tuesday that allow companies to promote and targ ...
- Keyword Not Provided: How To Access Paid Search Query Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 10, 2014
Larry Kim wants to set the record straight. Marketers can still acce ...
- How To Use AdWords Keyword Diagnosis Tool
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 28, 2014
Most marketers don't know they can analyze AdWords campaign keywords through ...
- Google Strives To Make AdWords More Small Business Friendly
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 25, 2014
Erin Sagin believes it's difficult for Google to convince small businesses ...
- Five Industry Expressions I Want To Ban Immediately
Online Spin, Maarten Albarda - Monday, March 24, 2014
Once upon a time, in a universe far, far away, I work ...
- Century 21 Inks Co-Marketing Agreement With Google, Videolicious
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 21, 2014
Century 21 has rolled out a new marketing suite called C21 Soci ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- Google DoubleClick Search Gets Closer To Automating Search Ads Across Engines
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 11, 2014
Google has begun pushing four key strategies to support DoubleClick Search aim ...
- Turning Negative Keyword Lists Into A Positive Experience
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 5, 2014
Marketers with experience in using negative keywords might want to skip th ...
- The Data Found By Combining AdWords and Analytics Might Surprise You
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 27, 2014
How many times have you heard in the past year that t ...
- Why Facebook Ads Provide ROI
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 20, 2014
Every business should spend at least $1 per day on Facebook Ad ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- How Scion Turned Local Campaign Into Nationwide Co-Op Search Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
The latest Scion digital marketing campaign will drive online Web traffic fr ...
- Google Making Changes To Conversion Metrics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 5, 2014
Google will make a change this month in how AdWords conversions a ...
- The Best Biggest Strategies, Per Google
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2014
AdWords gurus hosted a Hangout to discuss different bidding strategies that markete ...
- Tips For Using AdWords Daily Budgets With Ad Scheduling
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 21, 2014
Brad McMillen reviews how budgets work when you’re using ad scheduling for campaigns runni ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...
- AdWords Scripts Get New Features
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 2, 2013
Google had added new features in AdWords Scripts such as Ad Rotati ...
- Google Adds Review Extensions In Ads
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 15, 2013
Google has begun to roll out review extensions in ads that t ...
- Dos and Don'ts Of Paid-Search Marketing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 11, 2013
There are many dos and don'ts when it comes to paid sear ...
- How AdWords Bid Stacking In Multiple Match Types Works
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 27, 2013
Zina Kayyali explains why marketers may want to stack bids and r ...
- Overlooked Google Enhanced Campaign Tasks
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 19, 2013
Andrew Beckman gives us a rundown of what clients have experienced wi ...
- Google Tinkers With AdWords Quality Score
SearchBlog, Laurie Sullivan - Monday, July 29, 2013
Google has made some updates on how the company reports quality scor ...
- Checking AdWords Campaigns From This List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 3, 2013
Phil Kowalski provides a check list companies should consider when auditing AdWor ...
- Google Enhanced Campaigns Increase Cost Per Click
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
Search advertisers will need to learn how to compensate for rising cos ...
- Google Enhanced Campaigns Migration Gets Mixed Reviews
Online Media Daily, Laurie Sullivan - Friday, June 7, 2013
Marketers are finding they need to shift strategies and testing methods ...
- AdWords Tips, Checklist
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 26, 2013
Elisa Gabbert gives us a few simple steps that marketers might overlo ...
- How To Use AdWords Automated Rules
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 3, 2013
AdWords rules that automate AdWords campaign bids to some extent by determini ...
- Google's Keyword Traffic-Calculator Mashup
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 26, 2013
AdWords Keyword Planner, a new tool that combines two popular AdWords tools, Google Keywo ...