- How Enhanced Campaigns Affects Google Display Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 25, 2013
One new feature in Google Enhanced Campaigns points to the impact AdWor ...
- Google Loses Round In Lawsuit About AdWords Pricing
Online Media Daily, Wendy Davis - Friday, April 12, 2013
Siding against Google, a federal judge has denied the company's bid ...
- Mapping Google's Apps, How They Make Money
SearchBlog, Laurie Sullivan - Wednesday, March 6, 2013
A scorecard released Wednesday gives Android and Google Maps each an A ...
- AdWords Enhances Campaigns: Teams Coupons, Search Ads
Online Media Daily, Laurie Sullivan - Friday, February 22, 2013
Google has released a feature combining search advertising on AdWords with coupo ...
- Google Takes PLAs International, Converts To Paid Model
Online Media Daily, Laurie Sullivan - Thursday, February 21, 2013
Google Product Listing Ads served on Google Shopping and in search que ...
- New Google Tool Combines Desktop, Mobile Ads
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Google has made changes to the way marketers create, bid and targ ...
- The Long And Short Of Yahoo And Google: Wall Street Flips Ratings For Internet Giants
Online Media Daily, Joe Mandese - Thursday, February 7, 2013
The Wall Street equity gods giveth and they taketh away. This mornin ...
- TV Networks Seek Info About Aereo's AdWords Campaigns
Online Media Daily, Wendy Davis - Tuesday, January 15, 2013
A coalition of networks that's suing Aereo for copyright infringement says ...
- Raven Loses Access To Google AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 10, 2012
Search engine optimization and paid-search tool provider Raven will discontinue its ra ...
- Google, Rosetta Stone Settle AdWords Dispute
PolicyBlog, Wendy Davis - Wednesday, October 31, 2012
Google and Rosetta Stone have settled a long-running dispute about trademark infringeme ...
- What Ad Position No. 4 Brings On Search Engines
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 15, 2012
While many marketers believe the first three ad positions in a sear ...
- Google, Merchants Transition From Free To Paid Ads
Online Media Daily, Laurie Sullivan - Tuesday, August 14, 2012
Merchants trying to meet Google's Wednesday deadline to create product listing a ...
- NRCC Targets Political Ads Based On District Through Google
SearchBlog, Laurie Sullivan - Friday, August 3, 2012
Google has built an AdWords tool enabling politicians to target messages ...
- Hangout With Google Shopping
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 11, 2012
Google launched a Hangout on Air series to help small- and medium-sized business ...
- AdWords Connects With AdMob, Advertisers Enhance Mobile Reach
Online Media Daily, Laurie Sullivan - Thursday, June 7, 2012
AdMob mobile advertising on Thursday became part of AdWords. The integration, simil ...
- Benefits Of Paid-Search Labeling
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 29, 2012
Search marketers last month gained a new way to organize AdWords keywor ...
- Wasting Money On AdWords?
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 16, 2012
Jeff Lerner gives us three common and easy-to-solve AdWords issues that cou ...
- Facebook Ads Drive DKT's Safe Sex Message
Online Media Daily, Laurie Sullivan - Friday, May 11, 2012
Where's the last place you had sex? That's one question in ...
- Google Changes Paid-Search Ad Rotation
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 3, 2012
Google has said it will change the paid-search ad rotation. Beginning ne ...
- YouTube Ad Platform Adds Features, Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
YouTube is launching a series of tools and services, among them Traff ...
- Conversion Tracking In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 3, 2012
John Lee tells us that Google released conversion data through tracking associat ...
- The Moneyball AdWords Relationship
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 11, 2012
Statistical analysis gave "Moneyball," Oakland A's General Manager Billy Beane, the abili ...
- Google Turns Tables, Uses AdWords Data To Target Big Search Advertisers With 'Notifications'
Online Media Daily, Laurie Sullivan - Tuesday, January 3, 2012
Google began testing targeted ad placement in AdWords accounts to those spendi ...
- How To Use Call Extensions And Bid-To-Call
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 2, 2011
Eric Wortman tells us that the Google Adwords bid-per-call feature now offe ...
- How Google AdWords Works
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 18, 2011
Millions of advertisers use Google AdWords, but many don't have a cl ...
- Google Releases Changes To AdWords API
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 14, 2011
When it comes to targeting campaigns, Google introduced changes to v201109, ...
- How Microsoft adCenter Imports Directly From Google AdWords
SearchBlog, Laurie Sullivan - Friday, November 4, 2011
Microsoft has introduced a feature that allows marketers to bring the Goog ...