- Global Retailer Matalan Names Havas Media Group AOR
MAD, Fern Siegel - Monday, March 21, 2022
Havas Media Group will develop media experiences cross-platform to build on t ...
- McCann Worldgroup Ups Fascioli To President, Europe and UK
MAD, Fern Siegel - Monday, March 21, 2022
Fascioli replaces the retiring Mark Lund and will be based in Lon ...
- Hanson Dodge Wins Colectivo Coffee AOR
MAD, Steve McClellan - Monday, March 21, 2022
It's the first time the coffee company has awarded an AOR assignme ...
- Burns Group Taps Mokashi To Drive Health/Wellness Practice Expansion
MAD, Steve McClellan - Monday, March 21, 2022
The expansion comes following the "rapid transformation" of healthcare verticals during t ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- Falzano Tapped For MD Role At Forsman & Bodenfors NY
People on the Move, Steve McClellan - Monday, March 21, 2022
Forsman & Bodenfors New York, part of Stagwell, has hired Christina Falza ...
- Havas Group Takes Majority Stake In Agency Frontier Australia
MAD, Steve McClellan - Friday, March 18, 2022
Havas has previously worked with the agency, which will be integrated in ...
- Coldwell Banker Uses March Madness To Unveil New Tools
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2022
"Our campaign is called 'Dream' and the creative encourages homeowners to ...
- Big 6 Team To Support New Graduate Media Program, Fund Full Scholarships
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
IPG, Publicis, Havas, Dentsu, Omnicom, and WPP will sponsor the full ri ...
- ANA Members Increase Efforts Against Russia, For Ukraine
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Seventy-one percent have suspended or reduced media spending in Russia, more th ...
- McCann: 2B People Daily Will Spend An Hour In The Metaverse By 2026
Mediapsssst, Richard Whitman - Friday, March 18, 2022
By that time, about a third of global companies will have produc ...
- Saatchi Appoints Tomes Executive Creative Director
People on the Move, Steve McClellan - Friday, March 18, 2022
Saatchi & Saatchi has appointed Dustin Tomes EVP, Executive Creative Director. ...
- Hines Will Oversee North American Ops For Vice's Virtue Worldwide
MAD, Fern Siegel - Thursday, March 17, 2022
Darius Hines' client roster includes Logitech, Vanguard and Coca-Cola. ...
- Omnicom Confirms It Is Withdrawing From Russia
MAD, Steve McClellan - Thursday, March 17, 2022
The company is the fourth major ad group this week to announ ...
- Accenture Unveils New Metaverse Business Group
MAD, Steve McClellan - Thursday, March 17, 2022
The new unit, dubbed the Accenture Metaverse Continuum business group, will ...
- Publicis Groupe Racks Up Another Big Win: AB InBev
MAD, Steve McClellan - Thursday, March 17, 2022
The client has confirmed that effective July 1, Publicis Groupe will hand ...
- Meta Outlines Content Control Test, Taps Zefr To Develop 'Brand Safety' Solution
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
It will begin testing in the second half of 2022, and wi ...
- Putin Meets His Match, Turns Out He's On Tinder
MediaDailyNews, Joe Mandese - Thursday, March 17, 2022
Slovakian agency JANDL figured out how to bypass Russia's censorship using t ...
- Agency Zerotrillion Sets Up NY Office, Taps Brinkley To Run It
Mediapsssst, Richard Whitman - Thursday, March 17, 2022
The agency has clients in Texas, California, and Florida but up ...
- GLOW Hires Ellie Lloyd As ECD
People on the Move, Fern Siegel - Thursday, March 17, 2022
Ellie Lloyd will oversee the agency's campaigns for top entertainment companies. ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Performance Marketing Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
MAD, Fern Siegel - Wednesday, February 16, 2022
Marian succeeds (and reports to) Brandan Gaul, who founded the unit ...
- UK's Gravity Global Acquires U.S. Agencies 9thWonder B2B & Morsekode
MAD, Steve McClellan - Wednesday, March 16, 2022
As part of the deal, 9thWonder founder Jose Lozano becomes U.S. C ...
- Dentsu To Sell Its Russia Ops To Local Partner
MAD, Steve McClellan - Wednesday, March 16, 2022
In addition to exiting Russia, the firm outlined humanitarian steps it ...
- Apps Designed To Connect Workplaces Could Be Doing The Opposite
MAD, Ryan Goldstein - Wednesday, March 16, 2022
I know these business tools are supposed to make my life easi ...
- Agency Modern Fanatic Launches With A Focus On Fandom And Pop Culture
Mediapsssst, Richard Whitman - Wednesday, March 16, 2022
The agency has been in stealth mode since last year and bu ...
- Hall Promoted To Managing Director, Business + Brand practice, Co:Collective
People on the Move, Fern Siegel - Wednesday, March 16, 2022
Hall has worked at the strategic company for five years. ...
- WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
The partnership taps commerce and tech expertise across media agencies such ...
- Droga5, Publicis Sapient Vets Join New Agency Alliance Plus Company
MAD, Steve McClellan - Tuesday, March 15, 2022
The alliance was formed last fall and is led by CEO Bre ...
- Ceding Ownership To Local Management, Publicis Groupe Exits Russia
MAD, Steve McClellan - Tuesday, March 15, 2022
The Paris-based holding company is the third major ad group to ex ...