- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
MediaDailyNews, Joe Mandese - Wednesday, May 18, 2022
"Linda was the consummate media maven, colleague, mentor and friend," said F ...
- To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
MediaDailyNews, Joe Mandese - Thursday, May 19, 2022
I've committed my career to challenging the status quo in retail media ...
- For A 'Good Time,' Call Cantine Maschio's Prosecco
Out to Launch, Fern Siegel - Wednesday, May 18, 2022
The work positions the sparkling wine as making every day special. ...
- Deutsch NY Taps Ansari For Chief Creative Officer Role
People on the Move, Steve McClellan - Wednesday, May 18, 2022
Deutsch New York has announced the appointment of Samira Ansari as Chi ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
MAD, Steve McClellan - Tuesday, May 17, 2022
The ride-share company spends an estimated $12 million on media annually accordi ...
- Data And AI: How To Decode The 'Why' Behind Your Customers' Behaviors
MAD, Alex Steer - Tuesday, May 17, 2022
As idiosyncratic as your tastes and interests may be, todays' algorithms a ...
- VaynerX Launches Corporate Trading Company
MAD, Steve McClellan - Tuesday, May 17, 2022
The new firm, Tingley Lane Trading, is named after the street whe ...
- M&C Saatchi Rejects Takeover Bid By AdvancedAdvT
Mediapsssst, Richard Whitman - Tuesday, May 17, 2022
Advanced and the UK-based agency have been haggling since the beginning ...
- Martin Harrison Moves To Strategy Director, True
People on the Move, Fern Siegel - Tuesday, May 17, 2022
Harrison's remit is to shape the department as the business expands. ...
- YouTube Upfront Intros Frequency Caps, New Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
At Brandcast, the focus turned to YouTube creators, its scale across intern ...
- Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
MAD, Steve McClellan - Monday, May 16, 2022
Hill has served as a consultant to the Cleveland-based ad agency sin ...
- Cactus Adds Rowntree As Chief Strategy Officer
MAD, Steve McClellan - Monday, May 16, 2022
The agency veteran previously served as co-CEO/Director of Strategy at Minneapolis-based Griff ...
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
Mediapsssst, Richard Whitman - Monday, May 16, 2022
The tool was created in partnership with Crisp, an open retail da ...
- Biamon Named President/COO Of RQ
People on the Move, Fern Siegel - Monday, May 16, 2022
The former Appian Way co-founder will oversee growth for the brand-marketing age ...
- IPG Agency Performance Art Adds Creative Talent
People on the Move, Steve McClellan - Sunday, May 15, 2022
Performance Art, the data-driven creative and CRM agency that Interpublic Group form ...
- Dstillery Introduces Cookieless Alternative
Data & Programmatic Insider, Laurie Sullivan - Monday, May 16, 2022
Dstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Mother Hires Miller As President-Partner To Oversee NY, LA
MAD, Fern Siegel - Friday, May 13, 2022
Prior to her appointment, Miller, a 20-year experimental agency vet, was preside ...
- Boston Ad Agency Colossus Merges With Design Studio A&Co
MAD, Steve McClellan - Friday, May 13, 2022
A&Co founder Allison Waters Doherty is joining Colossus and will serve ...
- Empower Taps Clausen To Lead Chicago Office
MAD, Steve McClellan - Friday, May 20, 2022
The agency veteran has spent most of his career in Chicago a ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion
Mediapsssst, Richard Whitman - Monday, May 16, 2022
In the last couple of months the has added cosmetics brand Lu ...
- Rapp Worldwide Taps Simpson For DE&I Role
People on the Move, Steve McClellan - Thursday, May 12, 2022
Omnicom’s Rapp Worldwide, has appointed Nicole Simpson U.S. Director of DE&I, ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Digital News Daily, Colin Kirkland - Thursday, May 12, 2022
DeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- Pod Digital Media Nabs Ad Rights To ESPAT TV
MAD, Fern Siegel - Thursday, May 12, 2022
The agency targets podcasters with multicultural audiences and connects them with t ...
- adam&eveDDB Opens Berlin Office To Service Deutsche Telekom Win
MAD, Fern Siegel - Thursday, May 12, 2022
This is the agency's third global office, led by newly appointed Chi ...
- TBWA\NZ 'Hit Squad' Unit Launches
Mediapsssst, Richard Whitman - Thursday, May 12, 2022
The fully remote unit is designed to provide clients with best tale ...
- The Social Element Taps Cooksley As CEO, North America
MAD, Fern Siegel - Wednesday, May 11, 2022
Ashley Cooksley, the agency's former North American managing director, takes the rein ...
- EssenceMediacom Announces First Wave Of Global Leadership Appointments
MAD, Steve McClellan - Wednesday, May 11, 2022
Execs at the combined agency are finalizing ambitious growth plans for Nor ...
- One Of The World's First Media Agencies, Carat Touts Another First: A Chief Media Officer
MediaDailyNews, Joe Mandese - Thursday, May 12, 2022
The Dentsu unit named long-time strategic planning and account management veteran Dia ...