- Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
MAD, Steve McClellan - Monday, February 14, 2022
The company gave shoutouts to Dentsu Digital Japan and Merkle as bei ...
- Jordache To Launch Spring Campaign, Brooke Shields To Front It
MAD, Fern Siegel - Monday, February 14, 2022
In 1981, designer Calvin Klein cast a 15-year-old Shields in a seri ...
- Happy Valentine's Day, Dear (Prospective) Client
Out to Launch, Steve McClellan - Monday, February 14, 2022
This Valentine's Day, female-led independent creative agency Barker has taken a proacti ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- Strategy Farm Rebrands To Revel8
MAD, Steve McClellan - Friday, February 11, 2022
The Dallas-based firm has decided to use its capabilities for influencing peop ...
- Paint Maker AkzoNobel Appoints Mediahub As First Global Digital Media AOR
MAD, Steve McClellan - Friday, February 11, 2022
The Amsterdam-based company spends an estimated $30 million on digital media annual ...
- Travel Texas Launches $30 Million Effort
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
The group's last major campaign was in 2019, when it rebranded wi ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Borges Joins MullenLowe As Head Of U.S. Brand, Communications
MAD, Fern Siegel - Thursday, February 10, 2022
In the newly created post, Borges is charged with all branding, communication ...
- IPG Reports 11.9% Growth For 2021, Forecasts 5% For 2022
MAD, Fern Siegel - Thursday, February 10, 2022
Full-year 2021 net revenue hit $9.11 billion, an increase of 12.9% compar ...
- Former Wunderman Thompson NA Chief Joins Netrush As CEO
MAD, Steve McClellan - Thursday, February 10, 2022
Netrush bills itself as an "ecommerce accelerator" that partners with brands ...
- Hathaway Elevated To Executive Creative Director Overseeing Wendy's Creative At VMLY&R
People on the Move, Steve McClellan - Thursday, February 10, 2022
VMLY&R has promoted McKay Hathaway to executive creative director, leading Wendy’s creati ...
- Virgin Voyages Taps Hearts & Science, OMG Resolution For Media Assignments
Accounts on the Move, Steve McClellan - Wednesday, February 9, 2022
Hearts & Science has been appointed media agency partner to service t ...
- Nirvana Water Sciences Taps SCS As AOR
MAD, Steve McClellan - Wednesday, February 9, 2022
SCS will deploy a digital strategy to market the startup brand whi ...
- Agency Sees Pretty Big Returns Specializing In AR, VR
Digital News Daily, Colin Kirkland - Wednesday, February 9, 2022
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reali ...
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
The new contract is part of a broader GroupM relationship that exten ...
- How Connections Planning Can Rebuild Relationships With Audiences
MAD, Jaclyn VanSloten - Monday, February 7, 2022
The most successful advertising builds a relationship. For a long time, advertisi ...
- Digitas Named Global Media AOR For Norwegian Cruise Line
MAD, Steve McClellan - Monday, February 7, 2022
The work will be led out of Digitas' Atlanta office and wi ...
- Horizon Beefs Up Business Solutions, Taps Merkle's Capps
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
In his new role, Capps will oversee key client relationships, new agen ...
- WPP Taps Herceg To Lead Australia And New Zealand Region As President
People on the Move, Steve McClellan - Monday, February 7, 2022
WPP has appointed Rose Herceg as President, Australia and New Zealand. S ...
- Brands Need Spots That Connect To Win Super Bowl Ad Game
MAD, John Weiss - Friday, February 4, 2022
The real pressure in living rooms on Super Bowl Sunday will clear ...
- JDE Peet's Consolidates Global Creative Account With WPP
MAD, Steve McClellan - Friday, February 4, 2022
The account will be handled out of WPP's Amsterdam campus and wi ...
- Vrbo Enlists Kermit For Sentimental Super Bowl Effort
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2022
This is also the first ad Expedia Group's vacation rental brand h ...
- Agency Reviews Increased Sharply In 2021
Mediapsssst, Richard Whitman - Friday, February 4, 2022
In 2020, when the pandemic was raging, marketers were focused on oth ...
- Anchor Worldwide Taps Ramos For New Strategy Role
People on the Move, Steve McClellan - Friday, February 4, 2022
Independent creative agency Anchor Worldwide has hired Will Ramos as strategy director, a new ro ...
- Rise At Seven's Head Of SEO Fashionista
Performance Marketing Insider, Laurie Sullivan - Monday, February 7, 2022
"I plan to change the way people think about SEO -- disru ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- Crypto is Madison Avenue's Dream Opportunity
Search & Performance Marketing Daily, Omri Argaman - Monday, February 7, 2022
The real growth opportunity for the ad industry, particularly in developed marke ...
- Burger King Parent RBI Launches $500 Million U.S. Media Agency Review
MAD, Steve McClellan - Thursday, February 3, 2022
Burger King is also reassessing creative duties, handled by David. Horizon Med ...
- Dentsu's Isobar Taps Kasprzycki For Post Of NA President
MAD, Steve McClellan - Thursday, February 3, 2022
Kasprzycki is tasked with driving growth in the region, finetuning its strate ...