- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- WPP Bolsters Commerce Practice With Cloud Commerce Group Acquisition
MAD, Steve McClellan - Tuesday, November 30, 2021
WPP said the acquisition reflects ongoing investment in its commerce offering ...
- Hill Holliday Named Creative, Strategy AOR For Valvoline
MAD, Todd Wasserman - Tuesday, November 30, 2021
Valvoline makes its own motor oil, additives and lubricants and operates a ...
- Volkswagen Partners With Amazon For AR Experience, Supports U.S. Soccer
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2021
By recording the virtual drives, customers can unlock three free months ...
- Ogilvy Is The Most Creative Agency Network In The World, According To WARC
Mediapsssst, Richard Whitman - Tuesday, November 30, 2021
The organization has released the results of its annual WARC Creative 1 ...
- S4 Capital Appoints Basterfield As Its New CFO
People on the Move, Steve McClellan - Tuesday, November 30, 2021
S4 Capital has named Mary Basterfield as its new Chief Financial Offic ...
- Media.Monks Merges With Salesforce Specialist To Expand Data, CRM
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 1, 2021
S4 Capital on Wednesday announced a merger between Maverick Digital and Media.Mon ...
- Engine Creative's Social Unit Wins Bowflex Assignment
Accounts on the Move, Steve McClellan - Monday, November 29, 2021
NGN LAB, Engine Creative’s newly established social media unit, has won i ...
- Deloitte Digital Acquires Content Agency Madras Global
Email Marketing Daily, Ray Schultz - Tuesday, November 30, 2021
The combined firms will facilitate personal content at scale in diverse channel ...
- Work From Anywhere: Don't Force Your Agency Back Into The Office
MAD, Lesley Bielby - Monday, November 29, 2021
I believe that agencies that refuse to offer each employee the choi ...
- Carat USA CEO Steele Returning To Publicis Groupe In New Global Role
MAD, Steve McClellan - Monday, November 29, 2021
Steele has led Carat USA for the last two years. Earlier s ...
- Interpublic Named To Dow Jones' NA Sustainability Index
Mediapsssst, Richard Whitman - Monday, November 29, 2021
The Index is a widely acknowledged standard for measuring corporate environmental, soci ...
- Labelium Adds Talent Development, Americas Role
People on the Move, Steve McClellan - Monday, November 29, 2021
Performance marketing agency Labelium has tapped Diana de la Torriente, former senior vi ...
- Pandemic, Brand Citizenship, Consumer Identifiers Will Shape 2022 Media Strategies
Research Intelligencer, - Tuesday, November 30, 2021
Likening the current period to past times of crisis and recession th ...
- Stagwell Setting Up Singapore Office
Mediapsssst, Richard Whitman - Friday, November 26, 2021
The office is being led by Randy Duax, who previously served ...
- Why Omnicom Has A Bad Case Of Typoglycemia
RTBlog, Joe Mandese - Monday, November 29, 2021
One can only imagine what went through John Wren's head when ne ...
- Zenith Wins Eli Lilly's U.S. Media AOR Account
MAD, Steve McClellan - Wednesday, November 24, 2021
Incumbent OMD held the account for two decades and participated in t ...
- VW Group To Put $2.6 Billion Global Media Account In Review
MAD, Steve McClellan - Tuesday, November 23, 2021
Omnicom Media Group's PHD, which won the business in 2016, will defen ...
- U. Of TexasTo Retain Stan Richards Name On Its Ad School
Mediapsssst, Richard Whitman - Tuesday, November 23, 2021
Richards created a firestorm last October when word surfaced that during ...
- Argonaut Promotes Two, Continues To Expand NY Office
MAD, Steve McClellan - Monday, November 22, 2021
The promotions and new talent follow the opening of the agency's N ...
- Zenith: Travel Category Ad Spend Finally On The Road To Recovery
Mediapsssst, Richard Whitman - Monday, November 22, 2021
While the pandemic still rages in different parts of the country a ...
- ANA Finds Its Membership 'More Diverse Than Ever'
Mediapsssst, Richard Whitman - Friday, November 19, 2021
A new report from the Association of National Advertisers and its Allian ...
- Liquid+Arcade Promotes Darling to VP, Programmatic
People on the Move, Steve McClellan - Friday, November 19, 2021
Liquid+Arcade has promoted Daniel Darling to vice president, programmatic. He’s been wi ...
- Amber Guild Returns To Agency Sector As CEO Grey New York
MAD, Steve McClellan - Thursday, November 18, 2021
Guild's two-decade career spans advertising, publishing and digital media and the appointme ...
- Manulife Consolidates Global Creative And Media Ad Duties With Dentsu
Mediapsssst, Richard Whitman - Thursday, November 18, 2021
Dentsu previously handled some creative and media chores for Manulife in As ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- Google Consolidates Global Media With GroupM's Essence
MAD, Steve McClellan - Wednesday, November 17, 2021
Essence is a long-time incumbent, having handled digital media planning and buyi ...
- The&Partnership Taps Lederer For Top NY Strategy Role
MAD, Steve McClellan - Wednesday, November 17, 2021
Veteran strategist Tony Lederer joins the agency from Grey New York whe ...
- Lance Krall Jumps To Dagger And Out Of His Comfort Zone
MAD, Todd Wasserman - Wednesday, November 17, 2021
Mediapost talked with Krall recently about his new job, vice president, gro ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...