- Marketer Reliance On In-House Agencies Wanes Amid Budget Uncertainties
Research Intelligencer, - Friday, February 4, 2022
The portion of marketing executives who said they expect their in-house wo ...
- Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
MAD, Steve McClellan - Thursday, February 3, 2022
Publicis gained momentum in the second half of last year. Fourth-quarter organ ...
- BMW, Carvana Reveal Super Bowl Plans
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2022
In the 60-second game day spot, Arnold Schwarzenegger (Zeus) will be join ...
- Stagwell Appoints Leadership at 'Marketing Cloud' Division
People on the Move, Steve McClellan - Wednesday, February 2, 2022
Stagwell has appointed three senior executives to lead its recently formed Stagwe ...
- Brand Trust Takes Over As Lead Factor In The Customer Experience
Email Marketing Daily, Ray Schultz - Wednesday, February 2, 2022
More U.S. shoppers relate to the brand than the purchase, customer servi ...
- GroupM's Essence Taps Wade For Top Sustainability Role
MAD, Steve McClellan - Tuesday, February 1, 2022
Wade will work across units and practices, including programmatic, strategy, planning a ...
- Finn Acquires Purpose-Driven Ad Agency AHA
MAD, Steve McClellan - Tuesday, February 1, 2022
Betsy Henning, Founder and CEO of AHA, will join Finn as managi ...
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
MediaDailyNews, Joe Mandese - Wednesday, February 2, 2022
UM will handle all strategy, planning, buying and data and analytics f ...
- Katie Flynn Promoted To President At The Flynn Marketing Agency
People on the Move, Steve McClellan - Tuesday, February 1, 2022
Rochester-based marketing agency Flynn has promoted Katie Flynn to president, the thi ...
- 2021 Executive of the Year: Ben Downing
Agency of the Year, Todd Wasserman - Friday, January 7, 2022
In late 2021, Havas New York changed its certification from a ...
- How Your Agency Can Avoid Doing RFPs and Still Win Business
MAD, Jeff Meade - Monday, January 31, 2022
RFPs can be a waste of time, money, and energy with ve ...
- Accenture Interactive Hires Two More Adland Luminaries
MAD, Steve McClellan - Monday, January 31, 2022
The company confirmed today the appointments of Nick Law, the former App ...
- Nissan, Kia Drop Teaser Videos Ahead Of Super Bowl
Marketing Daily, Tanya Gazdik - Monday, January 31, 2022
Nissan, which has not advertised in the Big Game since 1997, releas ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- 2021 Media Agency of the Year: Wavemaker
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Wavemaker has demonstrated the best creativity in how it is applying t ...
- Ocean Media Lands Media Account For Cryptocurrency Platform iTrust
MAD, Steve McClellan - Friday, January 28, 2022
The account was awarded late last year but disclosed today by t ...
- Hyundai Brings Back Jason Bateman In 'Super Bowl-Worthy' Campaign
Marketing Daily, Tanya Gazdik - Friday, January 28, 2022
"It's not just about selling Ioniq 5, but it is the ha ...
- Seabourn Cruise Line Targets Women Of-A-Certain-Age
Marketing Daily, Tanya Gazdik - Sunday, January 30, 2022
"Now more than ever, travel is not just about going places, it ...
- Publicis Media Trades Digital Dollars For A More Values-Based DIME
MediaDailyNews, Joe Mandese - Monday, January 31, 2022
The agency's new marketplace is dubbed DIME, an acronym for diverse a ...
- Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
Mediapsssst, Richard Whitman - Friday, January 28, 2022
Lawrence Wine Estates aims to create a new category of wine targeti ...
- Tamsedge Promoted To Chief Client Officer McCann Europe, UK
People on the Move, Steve McClellan - Friday, January 28, 2022
McCann has promoted Jessica Tamsedge Chief Client Officer, McCann Europe and UK. T ...
- 2021 Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
Like the year before it, 2021 was a year of multiple transformatio ...
- Publicis Media Forges Programming Alliance With Crackle Plus
MAD, Todd Wasserman - Thursday, January 27, 2022
Among the first co-produced programs is "Inside the Black Box," which ...
- Havas Media Group Named U.S. Media AOR For Edgewell
MAD, Steve McClellan - Thursday, January 27, 2022
The personal care products marketer spends an estimated $30 million on measur ...
- Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
MAD, Steve McClellan - Thursday, January 27, 2022
Avin Narasimhan worked PHD for seven years and before being promoted ...
- MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
Mediapsssst, Richard Whitman - Thursday, January 27, 2022
The idea is to bring more humor and just plain fun ...
- 2021 Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Friday, January 7, 2022
USIM worked with Roku to help solve the problem of generating fo ...
- Adcolor Study Highlights Obstacles To Ad Industry Progress On DEI Front
MAD, Steve McClellan - Wednesday, January 26, 2022
According to the group, its analysis has identified a handful of facto ...
- Digitas Promotes 4 Senior Executives
People on the Move, Steve McClellan - Wednesday, January 26, 2022
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...