- When Madison Avenue Freezes Over
Red, White & Blog, Joe Mandese - Wednesday, November 2, 2022
If I could be a fly on the wall at big agen ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Paramount Advertising Restructures Under Media Agency Holding Company Focus
Television News Daily, Wayne Friedman - Wednesday, November 2, 2022
The ad unit will align workflows around six of the big med ...
- Grey Health & Wellness EMEA Launches, Frederiksen Oversees
MAD, Fern Siegel - Monday, October 31, 2022
Based in Copenhagen, the agency is close to headquarters for some ...
- Krystal Restaurants Selects Talon America For OOH Media Duties
MAD, Steve McClellan - Monday, October 31, 2022
The agency was selected to develop and execute OOH campaigns for t ...
- Scott Joins Doe-Anderson As VP Group Account Director
People on the Move, Steve McClellan - Monday, October 31, 2022
Louisville, KY-based agency Doe-Anderson announced the hiring of Elizabeth Scott as ...
- Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
MAD, Carlos Aguilar - Friday, October 28, 2022
Filial love is a biological impulse bolstered by a myriad of soci ...
- Next Fifteen Offer For M&C Saatchi Not Likely To Go Through
Mediapsssst, Richard Whitman - Friday, October 28, 2022
The Reason? A company whose offer was rejected by Saatchi shareholders ow ...
- Agency DNA Adds MD Role, Taps Industry Vet Meagher To Fill It
People on the Move, Steve McClellan - Friday, October 28, 2022
Seattle-based independent agency DNA has hired Megan Meagher for the new ro ...
- Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
Mediapsssst, Richard Whitman - Thursday, October 27, 2022
Ad legend Cindy Gallop and others at the Worldwide Partners Global Summ ...
- Burrell Taps Rogers-Simpson For Senior Brand Role
People on the Move, Steve McClellan - Thursday, October 27, 2022
Chicago-based multicultural agency Burrell Communications Group has appointed Tuwisha 'Wish' Rogers-Simpson vi ...
- BBH Dublin Teams With ICAD To Mentor Future Ad Talent
MAD, Fern Siegel - Wednesday, October 26, 2022
BBH Dublin provides financial support and offers expertise to Upstarts, a six-mon ...
- WPP Reports 3.8% Growth In Q3 As Shares Slide On Margin Worries
MAD, Steve McClellan - Wednesday, October 26, 2022
The company slightly upgraded its full-year growth outlook while tempering its prof ...
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
The No. 1 response was that advertisers and agencies should work ...
- Former 'MAD' Magazine Editor Bill Morrison Is Ready To Fix Your Marketing Problem
Mediapsssst, Richard Whitman - Wednesday, October 26, 2022
Morrison is now part of agency The Integration Co. which is hitti ...
- New Business Streak Follows Talent Expansion At Doe-Anderson
Accounts on the Move, Steve McClellan - Tuesday, October 25, 2022
Louisville, KY-based Doe-Anderson has won a handful of new accounts over t ...
- Viral Nation Expands Athlete Monetization Capabilities By Acquiring Eight Seven Media
Digital News Daily, Colin Kirkland - Tuesday, October 25, 2022
Tbe production company will expand Viral Nation's content offering into a n ...
- HMG N.A. Platform Integrates Samba TV OTT, Linear Data
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
This marks the first time a major agency holding group has ful ...
- Omnicom Taps Kathleen Saxton As First Global CMO
MAD, Steve McClellan - Tuesday, October 25, 2022
Saxton joins from MediaLink where she served as Managing Director EMEA, responsib ...
- Empower Wins Media For Zaxby's Restaurant Chain
MAD, Steve McClellan - Tuesday, October 25, 2022
The chain spends $45 million annually on measured media, according to agen ...
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2022
"We need to break the [general market] media reach habit," he sa ...
- Havas Study Tracks Changing Nature Of 'Communities'
Mediapsssst, Richard Whitman - Tuesday, October 25, 2022
One finding: People now tend to identify more closely with their onli ...
- Google: How Agency Folks Really Feel About Automation
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 26, 2022
"I hated automation when I first started doing it," said Patrick Gilber ...
- Karnik Appointed Barkley Chief Media Officer
MAD, Fern Siegel - Monday, October 24, 2022
Barkley chose Karnik largely for her digital and data-first expertise. ...
- Havas Growth Slides To 3.9% In Q3
MAD, Steve McClellan - Monday, October 24, 2022
For the first nine months of the year Havas revenues were abo ...
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
MAD, Steve McClellan - Monday, October 24, 2022
The spirits marketer spends an estimated $40 million on measured media ...
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
Mediapsssst, Richard Whitman - Monday, October 24, 2022
That's according to a new study from Adsmovil, Publicis Media and ThinkN ...
- Harbour Selected As Brand, Creative Partner For Away Resorts
Accounts on the Move, Fern Siegel - Friday, October 21, 2022
There will be a new brand positioning launch in 2023. ...
- 5W Digital Starts An Email Marketing Division
Email Marketing Daily, Ray Schultz - Monday, October 24, 2022
The new marketing division will help clients of 5W Public Relations execu ...
- IPG Boosts Outlook After Strong Q3 Growth
MAD, Steve McClellan - Friday, October 21, 2022
But the company acknowledged some deferrals of Q4 project work and th ...