- Liquid+Arcade Promotes Two to Media Directors
People on the Move, Steve McClellan - Monday, November 1, 2021
Liquid+Arcade has promoted Rachel Newsom and Nate Reim to Media Directors. They' ...
- November Is National Impotence Month: Are You Vaccinated Yet?
MAD, Steve McClellan - Friday, October 29, 2021
Yes, COVID can render you impotent, according to a new PSA front ...
- Mediassociates Wins Cryptocurrency Account
MAD, Steve McClellan - Thursday, October 28, 2021
The agency has been retained by CompoSecure to lead the marketing laun ...
- GroupM, PR Units Spur Growth At WPP
Mediapsssst, Richard Whitman - Thursday, October 28, 2021
And the headcount for the company as a whole now matches wh ...
- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
Digital News Daily, Colin Kirkland - Wednesday, October 27, 2021
While more attention leads to increased recall, shorter ads were more attention-efficie ...
- Cheil NA Taps Yoo To Lead New York Office, Global Media Services
MAD, Steve McClellan - Wednesday, October 27, 2021
In the latter role, Yoo is tasked with spearheading an overhaul ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- Havas Media Group UK To Give A 'Boost' To Startups
Mediapsssst, Richard Whitman - Wednesday, October 27, 2021
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resourc ...
- Dagli Elevated to Executive Creative Director At BSSP
People on the Move, Steve McClellan - Wednesday, October 27, 2021
San Francisco-based agency Butler, Shine, Stern and Partners has promoted Sinan Dag ...
- This Pizza Joint Is Very Selective About Who It Serves
MAD, Todd Wasserman - Tuesday, October 26, 2021
If you don't live in the gerrymandered 37th Congressional district in Texa ...
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
Mediapsssst, Richard Whitman - Tuesday, October 26, 2021
The platform leverages anonymized transaction data held by banks, allowing brands ...
- Berman Promoted to Chief Creative Officer At McCann Health New York
People on the Move, Steve McClellan - Tuesday, October 26, 2021
McCann Health New York, part of IPG Health, has promoted Stephanie Berm ...
- Within Wins Digital Media AOR Duties For Rite Aid
MAD, Steve McClellan - Monday, October 25, 2021
The client spends an estimated $5 million on digital media annually, accordi ...
- GroupM, Hogarth Team On Addressable Content Offering
MAD, Steve McClellan - Monday, October 25, 2021
This practice combines the group's addressable media offering with Hogarth's content creati ...
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
MAD, Mark Penn - Monday, October 25, 2021
Assessing audience scope is critical before you launch into that Super Bo ...
- Friendly's Readies For New Chapter With New Agency
Mediapsssst, Richard Whitman - Monday, October 25, 2021
Earlier this year food marketing veteran Dave Ellis joined Friendly's as CM ...
- Twitch Streamers Bloodied In Apple TV 'Invasion' Stunt
MAD, Todd Wasserman - Friday, October 22, 2021
The stunt, created with Apple ad agency TBWA\Media Arts Lab, occurred ...
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
MAD, Steve McClellan - Friday, October 22, 2021
Study found most viewers would prefer to sit back and enjoy t ...
- Alfa Romeo Unveils First Global Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
The creative aims to show how Alfa Romeo vehicles are designed, wi ...
- A&W Targets Math-Challenged Americans
Marketing Daily, Tanya Gazdik - Friday, October 22, 2021
Stories about the brand's issues with communicating its bigger burger size ha ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
Mediapsssst, Richard Whitman - Friday, October 22, 2021
In the new report, Carat is ranked second followed by Mediabrands' ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenu ...
- Ecommerce Agency Digitawise Forms Email Marketing Partnership With Klaviyo
Email Marketing Daily, Ray Schultz - Friday, October 22, 2021
Digitawise notes that Klaviyo is more than an email software platform ...
- BrandTotal Social Media Campaign Analytics Now Available To Agencies
MAD, Todd Wasserman - Thursday, October 21, 2021
The company announced a new service called BrandTotal For Agencies. Previously t ...
- Havas Posts Nearly 18% Organic Revenue Growth In Q3
Mediapsssst, Richard Whitman - Thursday, October 21, 2021
By region Europe and North America were the biggest contributors with grow ...
- Mader Joins XD Agency As Head Of Creative
People on the Move, Steve McClellan - Thursday, October 21, 2021
The XD Agency, a specialist in the experience design space, has appoint ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Moon Rabbit Named AOR For Proposed Opioid Overdose Product
Accounts on the Move, Steve McClellan - Wednesday, October 20, 2021
Consumer and healthcare agency Moon Rabbit has been named agency of reco ...
- Gonzales Appointed NA CEO At iProspect
MAD, Steve McClellan - Wednesday, October 13, 2021
The move comes as the agency is being repositioned as a glob ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
MediaDailyNews, Joe Mandese - Thursday, October 21, 2021
ArcSpan Media portends to do for sellers of digital advertising what agen ...