- Yes& Acquires Beyond Definition
MAD, Steve McClellan - Thursday, December 9, 2021
With the acquisition, Yes& said it was enhancing its capabilities in researc ...
- Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
Mediapsssst, Richard Whitman - Thursday, December 9, 2021
Schaaf was one of several senior appointments made this week by Stagwe ...
- GroupM's Essence Taps Morrison For Global Marketing, Communications Role
MAD, Steve McClellan - Wednesday, December 8, 2021
Morrison will oversee the agency's marketing, communications and editorial products across i ...
- Space Is Bigger Than He Thought: 20 Years Later, Dell's Dude Is Back
MAD, Todd Wasserman - Wednesday, December 8, 2021
Ben Curtis returns to Dell ads from VMLY&R, promoting the company's recycli ...
- Duncan Channon's New Data + Tech Practice
MAD, Steve McClellan - Wednesday, December 8, 2021
The practice combines data and analytics, digital and search offerings into ...
- Grey Group Global Health & Wellness Adds Group Creative Directors
People on the Move, Steve McClellan - Wednesday, December 8, 2021
Grey Group Global Health & Wellness practice has hired Laura Potucek a ...
- Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
MAD, Steve McClellan - Tuesday, December 7, 2021
Three of the agency's managing partners are overseeing the agency's U.S. expansio ...
- CX Measurement Isn't Just About CX, According To New 4As-Ogilvy Report
MAD, Steve McClellan - Tuesday, December 7, 2021
The paper has been issued in advance of this Thursday's CX Effect ...
- Hims Wants You To Have A Happy, Sexually Active Holiday Season
MAD, Todd Wasserman - Tuesday, December 7, 2021
A new ad from the company promotes havesexmas.com, which leads to ...
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
"That doesn't mean for a second that they should be in television ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
The win, which follows a review, includes strategy, creative, media planning a ...
- Publicis Groupe's New Year's Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
Mediapsssst, Richard Whitman - Tuesday, December 7, 2021
It's part of the holding company's new "Work Your World" employee progr ...
- Dentsu Adds Creative Talent
People on the Move, Steve McClellan - Wednesday, December 8, 2021
Dentsu has announced a number of senior leadership hires across its creati ...
- Ryan Reynolds Says, 'C'mon, Advertising Should Be Fun' In New Campaign For MNTN
MAD, Steve McClellan - Monday, December 6, 2021
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned ...
- Audrey Melofchik Is Wunderman Thompson's New NA CEO
MAD, Steve McClellan - Monday, December 6, 2021
She joined in May as New York office lead and replaces Sha ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- 'Klicksters' Spread Holiday Joy
Mediapsssst, Richard Whitman - Monday, December 6, 2021
To celebrate the joy of giving this holiday season, healthcare agency Kli ...
- Zenith: Global Social Media Spend To Overtake TV In 2022
Digital News Daily, Karlene Lukovitz - Monday, December 6, 2021
In the U.S., traditional television ad spend is projected to rise ...
- NHL Celebrates 'Nothing Regular,' Returns To ABC
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
The campaign marks the first time the NHL has been on A ...
- Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
MediaDailyNews, Joe Mandese - Monday, December 6, 2021
U.S. and worldwide ad spending are now projected to expand at the ...
- WPP's Superunion Expands Capabilities, Geographic Footprint
Mediapsssst, Richard Whitman - Friday, December 3, 2021
The firm is expanding beyond its roots as a traditional branding agen ...
- Hesz To Join Dentsu Intl. As Global Chief Strategy Officer
People on the Move, Steve McClellan - Friday, December 3, 2021
Dentsu International has named Alex Hesz Global Chief Strategy Officer, effective ...
- What Do Astrophysics And Ad Economy Forecasts Have In Common?
RTBlog, Joe Mandese - Monday, December 6, 2021
The answer, of course, is planets. ...
- U.N. Fights Online Violence Via 'Bodyright' Copyright Symbol
Digital News Daily, Colin Kirkland - Thursday, December 2, 2021
Today, the United Nations sexual and reproductive health and rights agency (UNFP ...
- Audible Puts $200 Million Global Media Assignment In Review
MAD, Steve McClellan - Thursday, December 2, 2021
Audible didn't confirm participants but it's believed that the company has issu ...
- Doner Sets Up "Creative Commerce" Agency In Toronto
Mediapsssst, Richard Whitman - Thursday, December 2, 2021
It's called DonerNorth and at its core are two existing MDC Partne ...
- WPP's Landor & Fitch Names Bloomfield Global CMO
People on the Move, Steve McClellan - Thursday, December 2, 2021
WPP branding agency Landor & Fitch has appointed Jane Bloomfield as Glob ...
- Why Auto Brands Need to Go Big or Stay Home
MAD, Anna Mader - Wednesday, December 1, 2021
Auto shows are some of the biggest experiential marketing events in t ...
- Heymann Reunites With Droga At Accenture Interactive
MAD, Steve McClellan - Wednesday, December 1, 2021
Neil Heymann has been named Global Chief Creative Officer at Accenture's b ...
- Empower Expands To Atlanta With 'Culture Center Hub'
MAD, Steve McClellan - Wednesday, December 1, 2021
The expansion follows five years of double-digit revenue growth and the additi ...