- What Psssst You Off Most In 2021
Mediapsssst, Richard Whitman - Monday, January 3, 2022
The big Publicis-P&G non-merger story drew the most readers, while stories abo ...
- Google Debuts 5G Pixel 6 TV Ad Celebrating Official Fan Phone Of NBA
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 26, 2021
The spot demonstrates all the ways the phone's features help fans expre ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- Mindshare Finds Crypto Tops Spending Plans Of U.S. Consumers
MediaDailyNews, Joe Mandese - Monday, December 20, 2021
The finding comes amid a new wave of uncertainty related to COVID- ...
- Mediahub Heads To The Metaverse
Mediapsssst, Richard Whitman - Friday, December 17, 2021
The metaverse is the buzziest of buzzwords right now in advertising a ...
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
MAD, Drew McLellan - Thursday, December 16, 2021
The reality is that many agencies are paying more than they shou ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- Odysseus Arms Taps Mekanism's Sugarman For Partner To Drive Agency Growth
Mediapsssst, Richard Whitman - Thursday, December 16, 2021
Jake Sugarman will lead both account and business development in a ro ...
- R/GA Installs New Leadership At Its Brand Design & Consulting Practice
MAD, Steve McClellan - Wednesday, December 15, 2021
Interpublic's R/GA has appointed Melissa Jackson Parsey vice president and managing direct ...
- Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
"We will continue our deep partnership with Cannes Lions under our n ...
- Agency Blue Chip Launches Startup To Develop And Sell Martech Products
Mediapsssst, Richard Whitman - Wednesday, December 15, 2021
The agency said it is launching the startup as marketers and agenci ...
- UM Promotes Kingston-Brown To CEO, International Client Services
People on the Move, Steve McClellan - Wednesday, December 15, 2021
She joined UM as Chief Product Officer for EMEA in March 20 ...
- How Iberostar Group Used Paid Search To Improve Performance During COVID-19
Search & Performance Marketing Daily, Todd Wasserman - Wednesday, December 15, 2021
Digital Marketing Manager Pep Juaneda Grimalt discusses how Iberostar has reacted ...
- Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
Many attribute it to increasing complexity and lack of support from the ...
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. ...
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The study shows you also use an average of nine software platfor ...
- Plugging 'Work Your World' Sadoun, Levy Offer Season's Greetings To Publicis Groupe Staffers
Mediapsssst, Richard Whitman - Tuesday, December 14, 2021
In this year's holiday video, The Publicis Groupe executives ponder where th ...
- Aisle Rocket Appoints Steve Slivka As Chief Experience Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 14, 2021
Slivka served as Chief Creative Officer at Edelman Chicago and in oth ...
- Why The Data Ethics Conversation Should Be On Every Brand's Agenda
MAD, Tom Corey - Monday, December 13, 2021
As we move into 2022, we need to start thinking about h ...
- Commerce Agency The Stable Expands With Two Acquisitions
MAD, Steve McClellan - Monday, December 13, 2021
The agency has acquired BVA and Zehner, whose leaders are taking n ...
- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
The new role gives him responsibility for developing new business at Mindshar ...
- GroupM Taps McGeehan For New NA Marketing, Biz Development Role
Mediapsssst, Richard Whitman - Tuesday, December 14, 2021
Colan McGeehan joins GroupM from Publicis Health Media where he was Chi ...
- Carat U.S. Names Pineiro, Zaim Client Presidents
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
Both were executive vice presidents of the agency based in New Yor ...
- Omnicom's Credera Acquires BrightGen, Opens Atlanta Office
Mediapsssst, Richard Whitman - Sunday, December 12, 2021
BrightGen is a Salesforce Summit Partner. Credera said the acquisition would bolst ...
- SCS Taps Coke Veteran Cedrone As Brand Director
People on the Move, Steve McClellan - Friday, December 10, 2021
SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Yes& Acquires Beyond Definition
MAD, Steve McClellan - Thursday, December 9, 2021
With the acquisition, Yes& said it was enhancing its capabilities in researc ...
- Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
Mediapsssst, Richard Whitman - Thursday, December 9, 2021
Schaaf was one of several senior appointments made this week by Stagwe ...
- GroupM's Essence Taps Morrison For Global Marketing, Communications Role
MAD, Steve McClellan - Wednesday, December 8, 2021
Morrison will oversee the agency's marketing, communications and editorial products across i ...
- Space Is Bigger Than He Thought: 20 Years Later, Dell's Dude Is Back
MAD, Todd Wasserman - Wednesday, December 8, 2021
Ben Curtis returns to Dell ads from VMLY&R, promoting the company's recycli ...