- LaBelle Tapped As Boosta, Inc.'s Chief Growth Officer
People on the Move, Fern Siegel - Friday, May 6, 2022
LaBelle has previous global marketing experience at Apple and Nike. ...
- Google Still Serves More Than Half Of UK Shopping Ads
Performance Marketing Insider, Laurie Sullivan - Monday, May 9, 2022
Searchmetrics' analysis suggests Google may have stopped trying to increase competition ...
- Osco Selects McCann New York As Marketing Agency
Accounts on the Move, Fern Siegel - Thursday, May 5, 2022
The campaign will highlight Osmo's education product offerings for children 3- ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Andy Rohr Leads Current Global's Tech Practice
People on the Move, Fern Siegel - Thursday, May 5, 2022
He has played a key role in growing the agency's relationship wi ...
- Erich & Kallman Debuts First Creative Campaign For Great Wolf Lodge
MAD, Fern Siegel - Wednesday, May 4, 2022
The indoor water-park resort has kicked off its latest creative push, "Strength ...
- BBH Celebrates 40th With 'Diverse Voices' Film Competition
MAD, Steve McClellan - Wednesday, May 4, 2022
Four filmmaking teams from four countries will be commissioned, with the a ...
- M&C Saatchi Posts Record Results As M&A Talks Continue
Mediapsssst, Richard Whitman - Wednesday, May 4, 2022
The agency attributed the 2021 growth in part to new client wi ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Publicis Groupe Acquires Profitero For Reported $200 million
MAD, Steve McClellan - Tuesday, May 3, 2022
Publicis said that under its ownership Profitero will expand its offering beyo ...
- Ogilvy Veteran Crampsie Joins Viral Nation Marketing As President
MAD, Steve McClellan - Tuesday, May 3, 2022
The Toronto-based marketing unit includes creative advertising and content, media services, influenc ...
- Live From New York: The Stagwell Annual Meeting In June
Mediapsssst, Richard Whitman - Tuesday, May 3, 2022
The firm's latest proxy statement lists the highest compensated executives last yea ...
- Costa To Lead Creative Strategy At Saatchi & Saatchi, Seattle
People on the Move, Fern Siegel - Tuesday, May 3, 2022
Since 2016, Costa led work for Toyota's Global Olympics and Expedia f ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- Publicis Groupe Annual Meeting Returns To Live Format
Mediapsssst, Richard Whitman - Monday, May 2, 2022
Among other business, shareholders will vote on nominees to the company's Superviso ...
- Jay Appel Named First Chief Digital Officer For The Bloc
People on the Move, Fern Siegel - Monday, May 2, 2022
Appel lead the health agency's UI/UX, digital solutions and innovation teams. ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- IPG Optimistic About 2022, Ups Organic Growth Estimate To 6%
MAD, Fern Siegel - Friday, April 29, 2022
Despite global uncertainties in geopolitics and economics, IPG has updated its reven ...
- Initiative, Reprise Digital Appoint Global CEOs
MAD, Fern Siegel - Friday, April 29, 2022
Performance-marketing expert Dimitri Maex named Global CEO of Initiative, while Jarrod Mart ...
- Cheaper By the Dozen: Lessons Learned Growing Up at a Deliciously Frenetic and Crowded Table
MAD, Mark Bachmann - Friday, April 29, 2022
National Foster Care Day is approaching and It's something I plan ...
- PHD Big Winner In Restaurant Brands International Media Review
MAD, Steve McClellan - Friday, April 29, 2022
The Omnicom media shop was awarded U.S. media agency of record duti ...
- Two Agencies Create Social Campaign To Fight Hunger
Mediapsssst, Richard Whitman - Monday, May 2, 2022
First, the agencies made a $10,0000 donation to WhyHunger, a global outf ...
- Talent Marketplace Offers Adland Antidote To "The Great Resignation"
MAD, Steve McClellan - Thursday, April 28, 2022
MarketerHire is launching a new service called MarketerHire For Agencies to he ...
- Ad Agency David Opens New York Office
Mediapsssst, Richard Whitman - Thursday, April 28, 2022
It marks the decade-old agency's sixth office opening and third in t ...
- Tinuiti's 'Bob And Weave' Strategy Earned It Microsoft Advertising Global Agency Of The Year Award
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 29, 2022
Microsoft Advertising this week named Tinuiti Global Agency of The Year f ...
- Posting Strong Q1 Growth, WPP Raises Outlook For The Full Year
MAD, Steve McClellan - Wednesday, April 27, 2022
The company grew 9.5% in the first quarter and has upped i ...
- Planet Propaganda Selects Stauff To Lead Business Development
People on the Move, Fern Siegel - Wednesday, April 27, 2022
Shannon Stauff will generate leads and build brand legacies for home improveme ...
- Adventures In Boating: 'See You Out Here' Campaign Speaks To New Demos, Experiences
MAD, Fern Siegel - Tuesday, April 26, 2022
This is Cutwater's first campaign for National Marine Manufacturers Association since bei ...
- Accenture Interactive Rebrands To Accenture Song
MAD, Steve McClellan - Tuesday, April 26, 2022
More than 40 units will rebrand to the new name. One excepti ...
- Big Changes At GroupM With Multiple Agency Mergers
MAD, Steve McClellan - Tuesday, April 26, 2022
The Group said it is merging MediaCom with Essence, completing the integrati ...