- More Agency Consolidation At WPP: Mindshare Absorbs Ogilvy's Neo
MAD, Steve McClellan - Monday, June 19, 2017
For GroupM, it's the second big agency restructuring move in recent week ...
- Revolving Door: Changes At Deep Focus As Kraemer IS Named CEO
People on the Move, Steve McClellan - Monday, June 19, 2017
Engine announced today it was merging its agency Deep Focus with sibli ...
- Zenith: Vast Data Trove Yields Only Minor Uptick In Buying Efficiency, Brand Growth For Clients
MAD, Steve McClellan - Friday, June 16, 2017
That's according to a new survey from the Publicis Media agency, whi ...
- Cannes Debutant: 5 Steps To A Successful Festival
MAD, Christy Cross - Friday, June 16, 2017
Last year was my first trip to Cannes. While there are hundre ...
- SCC Merges PR, Influencer and Social Practices
MAD, Larissa Faw - Friday, June 16, 2017
Positioned as a silo-free operation, the rejiggered unit will develop traditional anal ...
- Revolving Door: WPP's Possible Appoints Chief Growth Officer
People on the Move, Steve McClellan - Friday, June 16, 2017
WPP shopper marketing specialist POSSIBLE has appointed Anurag Gupta Chief Growth Officer.&nbs ...
- BIZ DEV: Minute Maid Appoints Anomaly As Its New Ad Agency
Accounts on the Move, Steve McClellan - Thursday, June 15, 2017
Coca-Cola’s Minute Maid brand has shifted its creative agency assignment to Anomal ...
- Angela Kyle Joins gyro As U.S. New Business Head
MAD, Steve McClellan - Thursday, June 15, 2017
Kyle, previously at brand consultancy Wolff Olins, will lead new business effort ...
- Max Exodus: Evolving Essence Bolstered By Shifting Senior Maxus Executives
MAD, Steve McClellan - Thursday, June 15, 2017
Three senior Maxus executives are shifting to roles at Essence. A coup ...
- Has Anything Changed Since ANA's Report On Media Transparency? Why, Yes!
Media Insider, Maarten Albarda - Friday, June 16, 2017
Digital News Daily Editor Tobi Elkin wrote an article earlier this we ...
- Revolving Door: Argonaut Taps Moreno For Talent Recruitment
People on the Move, Steve McClellan - Thursday, June 15, 2017
Argonaut, part of Project Worldwide, has tapped Angelique Moreno to oversee tale ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
It's been slightly over a year since the Association of National Advertise ...
- Bullis Named Global CSO For GroupM's [m]PLATFORM
MAD, Steve McClellan - Wednesday, June 14, 2017
In her new role, Bullis is charged with creating the strategy f ...
- Horizon Spins Off Direct Marketing Unit
MAD, Larissa Faw - Wednesday, June 14, 2017
The new company will be led by EVP Gene Turner, the shop ...
- Dentsu Aegis Second Big Shop To Downgrade 2017 Ad Expansion
MediaDailyNews, Joe Mandese - Thursday, June 15, 2017
A day after Interpublic's Magna Global unit revised its 2017 ad outlo ...
- Sid Lee Taps W + K Veteran For Top U.S. Client Role
MAD, Steve McClellan - Tuesday, June 13, 2017
Sid Lee has appointed Mimi St. Gelais to the new role ...
- Dentsu Aegis' Horler Set To Leave After 17-Year Run
MAD, Steve McClellan - Tuesday, June 13, 2017
Dentsu Aegis Network US CEO Rob Horler is stepping down after ...
- Barton F. Graf Hires Boatload Of New Talent
Mediapsssst, Richard Whitman - Tuesday, June 13, 2017
And here's the kicker: They're going to form the nucleus of ...
- Revolving Door: Martin Williams Advertising Taps DiToro To Head Content Studio
People on the Move, Larissa Faw - Tuesday, June 13, 2017
Kathy DiToro, a noted producer with more than 25 years of experienc ...
- BIZ DEV: American Express Shifts Ad Duties From Ogilvy To mcgarrybowen
Accounts on the Move, Steve McClellan - Monday, June 12, 2017
American Express has hired mcgarrybowen for global brand creative development duties ...
- Jack Smith Appointed NA Chief Product Officer At GroupM
MAD, Steve McClellan - Monday, June 12, 2017
Smith will work with GroupM agencies in the U.S. and Canada ...
- Lisa Charlebois Departs SapientRazorfish For MXM
MAD, Larissa Faw - Monday, June 12, 2017
Meredith Xcelerated Marketing (MXM) has appointed Lisa Charlebois executive creative director ...
- Merkle Confirms Google Ad Rank Changes Impact Minimum Search Bid Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 12, 2017
Merkle confirmed it has seen a shift for first-page and top-of-page minim ...
- Agency Execs Question New Amazon Alexa Video Approach
AI & IoT Daily, Chase Martin - Monday, June 12, 2017
Amazon's Alexa is getting 'smarter' with video. The online retailer is addi ...
- 360i Taps Kluin For CCO Duties
MAD, Steve McClellan - Friday, June 9, 2017
Dentsu Aegis digital agency 360i has appointed Menno Kluin Chief Creative Office ...
- MDC Ventures Forth Where Many Companies Have Gone Before
Mediapsssst, Richard Whitman - Sunday, June 11, 2017
Maybe the firm should focus on the basics, like getting the fu ...
- Fake News Is Serious Problem For Supply Side, Too
RTBlog, Philip Rosenstein - Monday, June 12, 2017
Fake news, with its tangible effect on our society and general worldvie ...
- Census Advertising: Dentsu Rolls Out New Platform With Info On Just About Everyone
MAD, Steve McClellan - Thursday, June 8, 2017
The New M1 Platform has anonymized data on every adult American, accordi ...
- Where Does It Hurt? New AI Platform Can Help Assess Your Ailments
MAD, Larissa Faw - Thursday, June 8, 2017
KBS Albion and start-up Ada Health have released an artificial intelligence (A ...
- Horizon's New Immersive Content Play: UNCVR
MAD, Larissa Faw - Thursday, June 8, 2017
The new unit -- named for the team's ability to "uncover" n ...