- Luquire Selects Levine As First CMO
MAD, Fern Siegel - Tuesday, October 8, 2024
The move follows a restructuring of the company and new revenue gro ...
- Tombras Acquires Burns Group To Strengthen CPG Roster
MAD, Fern Siegel - Tuesday, October 8, 2024
The deal ups Tombras' reach with top CPG clients, such as Ric ...
- Mediaplus Wins Multinational Bosch Media Assignment
MAD, Steve McClellan - Tuesday, October 8, 2024
Measured media spending in markets shifting to Mediaplus is estimated at $ ...
- StrawberryFrog Wins Italian Pasta Brand
MAD, Steve McClellan - Tuesday, October 8, 2024
The agency is tasked with making gluten-free pasta brand Felicia a b ...
- VSiN Names Interstate 15 Strategic Partner, Extends Sports Alliances
MAD, Fern Siegel - Monday, October 7, 2024
The agency will redefine VSiN's brand positioning and partnership development to dri ...
- Global CEO Switch At Stagwell's Forsman & Bodenfors
MAD, Steve McClellan - Monday, October 7, 2024
James Denton-Clark joins from Saatchi & Saatchi, where he served as CE ...
- Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
MAD, Steve McClellan - Monday, October 7, 2024
Horizon Media today announced a partnership with Akkio, an AI marketing data analyti ...
- Performance Marketing Agency Converge Appoints CEO, Growth Officer
MAD, Steve McClellan - Monday, October 7, 2024
Dentsu veteran Shoshana Winter joins the New York-based agency as CEO whi ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Frontify Creative Confronts Ad Snafus At Launch
Out to Launch, Fern Siegel - Monday, October 7, 2024
A campaign asks: What does it mean to be on-brand in ...
- Tree Hut Selects Bakery As AOR
MAD, Fern Siegel - Friday, October 4, 2024
The body scrub brand is popular among Gen Z customers and influenc ...
- Ingredient Taps Horgen As Senior Director Content Strategy
People on the Move, Fern Siegel - Friday, October 4, 2024
Horgen joins from the 'Star Tribune,' where he began as a repor ...
- Wyndham Taps Havas As North American Consumer Marketing AOR
Accounts on the Move, Fern Siegel - Thursday, October 3, 2024
Havas will oversee media, creative, social and digital across all Wyndham bra ...
- Schnebel Heads Planning For Crossmedia
MAD, Fern Siegel - Thursday, October 3, 2024
Prior to his hire, Schnebel was SVP, managing director at UM Worldw ...
- Havas Hires Investor Relations Head Ahead Of Proposed Spinoff From Vivendi
MAD, Steve McClellan - Wednesday, October 2, 2024
The spinoff plan could be activated by the end of the ye ...
- Gut Expands To Asia With Singapore Office
MAD, Steve McClellan - Wednesday, October 2, 2024
The launch marks the third office opening this year for the six-year-o ...
- UK Marketing Group MSQ Acquires NYC Agency SPCSHP
MAD, Steve McClellan - Wednesday, October 2, 2024
MSQ said the transaction more than doubles its presence in the U.S ...
- More Americans Are Using Social Media To Find Their New Car: Report
MediaDailyNews, Colin Kirkland - Wednesday, October 2, 2024
A study finds 45% of Americans have expressed a willingness to purcha ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Johnson To Head Growth For Apollo Partners
MAD, Fern Siegel - Tuesday, October 1, 2024
Joining from Duncan Channon/San Francisco, she will work to enhance the agency ...
- Mischief Campaign Highlights Peet's Singular Obsession
MAD, Steve McClellan - Tuesday, October 1, 2024
Underlying the campaign is research finding that 87% of coffee drinkers kn ...
- Omnicom's Rapp Taps Accenture Song For Its New Global CEO
MAD, Steve McClellan - Tuesday, October 1, 2024
Jeannine Falcone succeeds Marco Scognamiglio, a 25-year veteran of the agency w ...
- Hudson MX Discontinues Operations, Sale Plans Unclear
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
Short-lived but storied agency tech startup Hudson MX appears to have turn ...
- Tata Consultancy Services Retains Top Kantar BrandZ Ranking
Mediapsssst, Richard Whitman - Tuesday, October 1, 2024
The would-be buyer of Interpublic Group's digital agency R/GA has been top-rank ...
- Spark Named AOR For Greater Fort Lauderdale
Accounts on the Move, Fern Siegel - Monday, September 30, 2024
The agency will develop campaigns aimed at domestic and global markets. ...
- Armstrong Charged With Global Growth At Iris Worldwide
MAD, Fern Siegel - Monday, September 30, 2024
Before this, Leigh Armstrong was director of new business development at Ch ...
- Nail Campaign Urges Young Voters To Cancel An 'A**hole'
MAD, Steve McClellan - Monday, September 30, 2024
The idea is to persuade disengaged young voters to turn out rath ...
- AFG& Promotes Two To President Roles
MAD, Steve McClellan - Monday, September 30, 2024
Dawn Terrazas has been named president of North America and Latin Ameri ...
- AI's Blind Spot: The Need For Human Oversight
MAD, Ashwini Karandikar - Monday, September 30, 2024
As Generative AI (GenAI) adoption continues to accelerate, we are witnessing ...