- Does A Brand's Purpose Really Impact Sales?
MediaDailyNews, George Simpson - Thursday, November 15, 2018
Do companies really need a "purpose," as suggested by the ANA? ...
- ANA Launches Center For Brand Purpose To Help Advertisers Find Their Big Picture
Marketing Daily, P.J. Bednarski - Wednesday, November 14, 2018
Purpose is not simply a nice thing to have -- it's imperati ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy Law
Digital News Daily, Wendy Davis - Friday, November 9, 2018
The ad industry is urging the Commerce Department to scrutinize new priva ...
- Leveraging The Gig Economy To 'In-House' Your Agency
Media Insider, Cory Treffiletti - Wednesday, October 24, 2018
Sources like UpWork all offer quality people with strong experience who c ...
- ANA: Over Three-Quarters Of Our Members Have In-House Agencies
MAD, Steve McClellan - Monday, October 15, 2018
The ANA study showed that 90% of respondents still work with extern ...
- Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices
Mediapsssst, Richard Whitman - Wednesday, October 10, 2018
Confirmation came from the ANA, which disseminated a letter to members confirmi ...
- MRC Releases 'Content-Level' Brand Safety Guidelines
MediaDailyNews, Joe Mandese - Thursday, September 20, 2018
Moving from simple quants to the most sensitive qualitative area, the Med ...
- California Tweaks New Privacy Law, Delays Enforcement
Digital News Daily, Wendy Davis - Wednesday, September 5, 2018
The new law won't be enforced until either six months after t ...
- AT&T Blasts New California Privacy Law
Digital News Daily, Wendy Davis - Thursday, August 23, 2018
"The California legislation and similar initiatives in other states threaten to crea ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency Mixed
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
It's no secret that the marketing industry has been shifting from "data-base ...
- ANA Publishes First 'Sponsored' Content Report Developed By DMA
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
In a surprise development, The Association of National Advertisers published a repo ...
- ANA Presses For Revisions To California Privacy Bill
PolicyBlog, Wendy Davis - Thursday, August 9, 2018
The ANA is pressing California lawmakers to exempt "pseudonymized" data from ...
- Ad Industry Blasts Apple's New Privacy Settings
Digital News Daily, Wendy Davis - Wednesday, July 25, 2018
"The changes announced by Apple will block tools used to support ma ...
- Ad Industry Warns Of Privacy 'Overregulation'
Digital News Daily, Wendy Davis - Friday, July 20, 2018
New privacy laws create "a false sense of concern in the publ ...
- Ad Industry Gears Up To Fight For Changes To California Privacy Law
PolicyBlog, Wendy Davis - Thursday, July 12, 2018
The Association of National Advertisers -- which criticizes the new privacy measu ...
- MRC Updates Ad Verification Guidelines
Digital News Daily, Alex Weprin - Tuesday, July 10, 2018
The guidelines attempt to address concerns that have developed around user-generated conten ...
- Most Marketers Have No Standard For Measuring 'Return' On Sponsorships
Research Intelligencer, Joe Mandese - Wednesday, July 11, 2018
North American sponsorship spending is poised to surpass $24 billion this yea ...
- ANA Cheers Supreme Court Order In Fight Over Cell Phone Radiation Warnings
Digital News Daily, Wendy Davis - Thursday, June 28, 2018
Wireless carriers and the Association of National Advertisers had asked the Supre ...
- New York Lawmakers Kill Proposal Expanding Celebrities' Right To Sue
Digital News Daily, Wendy Davis - Monday, June 25, 2018
"The threat of litigation could have a serious impact on how advertise ...
- SeeHer, Project YouDoYou Announce New Initiatives At Cannes
MAD, Larissa Faw - Thursday, June 21, 2018
SeeHer is developing the #WriteHerRight movement and YouDoYou is creating a n ...
- Citizenship Question On Census Could Skew Results, Advertisers Say
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
"It would vastly affect our view of the size of the multicultur ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
An overwhelming majority of key ANA committee members oppose the U.S. Departme ...
- Advertisers, Other Groups Fight Proposal Expanding Celebrities' Right To Sue
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
"The legislation could cause serious harm to our members in the marketi ...
- Ad Industry Joins Campaign Opposing California Privacy Initiative
PolicyBlog, Wendy Davis - Thursday, June 7, 2018
Three industry organizations -- the Association of National Advertisers, Data & Marketi ...
- ANA Gobbles Up Another Trade Organization
MAD, Steve McClellan - Thursday, May 31, 2018
With the acquisition of the Data & Marketing Association, the ANA sa ...
- ANA Urges Lawmakers To Hold Off On New Privacy Laws
Digital News Daily, Wendy Davis - Friday, April 20, 2018
"Sometimes the cure can make the disease worse," ANA executive vice preside ...
- Facebook Drops Opposition To California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, April 12, 2018
Faced with ongoing concerns over users' privacy, Facebook says it will st ...
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
Research Intelligencer, Joe Mandese - Tuesday, April 3, 2018
Three out of four national marketers are actively utilizing "influencer marketing," accordi ...
- ANA: Industry Should Strengthen Privacy Rights
PolicyBlog, Wendy Davis - Thursday, March 29, 2018
"Our collective ecosystem can disappoint -- and, in certain instances, it material ...
- Advertisers Blast Proposed Expansion Of Celebrities' Right To Sue
Digital News Daily, Wendy Davis - Friday, January 12, 2018
New York lawmakers are again considering a proposal to broaden the state ...