- Former Google, Amazon Executive Appointed Walmart CTO
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 29, 2019
Suresh Kumar, a former Google, Microsoft, and Amazon employee, stepped into t ...
- Salesforce Debuts Datorama Marketplace
Around the Net in Email, Ray Schultz - Friday, May 24, 2019
Salesforce is launching a Datorama Marketplace to help developers create customized ap ...
- Uber Launches Bike Service In London
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Uber has launched a new bicycle service in London, City AM reveal ...
- Click-Through Rates Of Video In-App Ads Soar
Digital News Daily, Gavin O'Malley - Wednesday, May 22, 2019
Average click-through rates for video in-app ads are now more than sev ...
- GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-Y
Mobile Insider, Gavin O'Malley - Thursday, May 23, 2019
While marketers trimmed customer lists to meet new regulatory requirements for "traditiona ...
- ByteDance Challenges Social Media Titans
Social Media Insider, Gavin O'Malley - Wednesday, May 22, 2019
Known to the world as musical.ly until it was acquired and modifi ...
- Google Ban Prompts Rush To Trade-In Huawei Handsets
Around the Net In MAD London, Sean Hargrave - Tuesday, May 21, 2019
Brits are reported by "The Mirror" to be scrambling to sell o ...
- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RD ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-senten ...
- Digital Innovation Puts Wind Beneath The Wing
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The digital experience encourages members to maximize the full value of t ...
- TikTok Boasts Huge Popularity, Racked Up 33M New Installs
Digital News Daily, Gavin O'Malley - Friday, May 17, 2019
Known to the world as musical.ly until it was acquired and modifi ...
- Uber Focuses On Safety, Offers Rider Tools
Drive Time, Tanya Gazdik - Monday, May 20, 2019
Uber sent out an email to riders on Friday with the subje ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- Publishers Need To Adopt Strategies To Better Optimize Mobile Header Bids
Publishers Daily, Melynda Fuller - Thursday, May 16, 2019
As mobile advertising accelerates, partly due to better video options with ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- Carsharing Company Getaround Proclaims 'It's Go Time'
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
"Our campaign speaks to our core audience who we call 'Urban Doers, ...
- Apps Lose 69% Of Users In First Day Of Installation
Digital News Daily, Gavin O'Malley - Tuesday, May 14, 2019
Among app categories, news and comics have the highest average retention rat ...
- Horoscope.com Redesigns App With Subscription Offering
Publishers Daily, Sara Guaglione - Tuesday, May 14, 2019
The modern, redesigned Horoscope.com mobile app is now called Sun Signs, a ...
- Adobe Threatens Users Of Old Creative Cloud Apps With Legal Action
Around the Net in Email, Ray Schultz - Tuesday, May 14, 2019
Adobe is sending emails warning customers who are using older versions ...
- Apple Must Face Antitrust Suit Over App Pricing, Supreme Court Rules
Digital News Daily, Wendy Davis - Monday, May 13, 2019
Siding against Apple, the Supreme Court Monday ruled that the company mu ...
- Facebook Sues App Developer Over Data Mining
Digital News Daily, Wendy Davis - Monday, May 13, 2019
The South Korean app developer Rankwave allegedly used data about consumers "f ...
- 'The Telegraph' Has 5 Reasons To Be Skeptical On Uber
Around the Net In MAD London, Sean Hargrave - Friday, May 10, 2019
If you were wondering whether the Uber float is being overhyped, y ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Uber Drivers Strike In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, May 8, 2019
Uber drivers have gone on strike in the UK today over t ...
- Apple's EU Music Probe Could Widen To News And Video
Around the Net In MAD London, Sean Hargrave - Tuesday, May 7, 2019
The EU will investigate claims made by Spotify that Apple abuses i ...
- EU To Investigate Apple Over Antitrust Claims
Digital News Daily, Wendy Davis - Monday, May 6, 2019
Regulators in Europe reportedly plan to investigate an antitrust complaint filed ...
- EU To Apple: 'You're Next'
London Blog, Sean Hargrave - Tuesday, May 7, 2019
As Apple launches its new entertainment services, an EU antitrust investigation ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...