- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one ...
- How Does Audience Buying Fit Into The Next Upfront?
TV Watch, Wayne Friedman - Tuesday, December 18, 2018
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, sa ...
- NBCU To Launch New Contextual Advertising Media-Buying Product
Television News Daily, Wayne Friedman - Tuesday, November 27, 2018
NBCU's Contextual Intelligence will allow advertisers to align TV ads within NB ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- VideoAmp's New Advanced TV Tool Maps Viewership
Television News Daily, Wayne Friedman - Wednesday, October 24, 2018
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guarante ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2018
Nielsen this morning announced a deal to license its "premium audience segment ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- Is This Year's Upfront A New Story Or Rerun?
TV Watch, Wayne Friedman - Friday, April 27, 2018
Many TV networks are trying to determine how to give TV markete ...
- Nielsen Offers New Ad-Defined Targeting For Marketers
Television News Daily, Wayne Friedman - Monday, April 9, 2018
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeti ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
Digital News Daily, Joe Mandese - Wednesday, January 31, 2018
Seven months after the Interactive Advertising Bureau's Tech Lab released final spe ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Adsquare Forms Data Alliance
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
As it looks to offer advertisers high-quality data from first- and third-par ...
- The Trade Desk Is All In On CTV, OTT, Audience Targeting
Digital News Daily, Tobi Elkin - Monday, August 28, 2017
The Trade Desk is something of a rarity in the roiling wate ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...
- Fixing TV's Demo Obsession
Media Insider, Dave Morgan - Thursday, August 10, 2017
In the 1970s and '80s, agencies would seek to fulfill client busine ...
- BPA Worldwide Readies Private Marketplace For B2B Publishers
Digital News Daily, Tobi Elkin - Thursday, August 3, 2017
Preparing to launch a private marketplace for B2B publishers, BPA Worldwide sa ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog
MediaDailyNews, Thomas Bridge - Tuesday, July 11, 2017
Many buyers don't understand the math behind their audience estimates and ju ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
As targeting consumers across all channels become more important, Varick said ...
- New Amazon Tool Offers Insight Into Path To Purchase
Digital News Daily, Tobi Elkin - Thursday, June 15, 2017
Amazon's new Advertiser Audiences tool enables advertisers to upload audience lists a ...
- Amazon Launches Cross-Channel Campaign Performance Tool
Around the Net In Digital, Tobi Elkin - Wednesday, June 14, 2017
Amazon quietly launched a self-service tool to enable advertisers to engage the ...
- Acxiom Adds Targeting for Marketers On LinkedIn
Digital News Daily, Tobi Elkin - Thursday, June 8, 2017
Aiming to help marketers improve audience targeting, data giant Acxiom said ...
- Facebook Tests 'Audience Direct' Tool
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 24, 2017
Aiming to help media companies sell digital video advertising on their W ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic Partner
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Outbrain Launches Lookalike Audience Offering To Reach New Customers
Real-Time Daily, Tobi Elkin - Monday, May 15, 2017
Content discovery platform Outbrain launched Outbrain Lookalike Audiences, which aims to he ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used ...
- Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that me ...
- Myriad Smart TV Opportunities Are Poised To Open Up
Audience Buying Insider, Karlene Lukovitz - Friday, April 28, 2017
Tracey Scheppach, founder and CEO of Matter More Media, offered a summa ...
- LinkedIn Launches Tools For Audience Targeting
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
LinkedIn has launched Matched Audiences, a suite of three targeting tools th ...
- Advanced TV Priorities: Workflow Solutions, Mentality Shift
Audience Buying Insider, Karlene Lukovitz - Friday, April 21, 2017
Amid the progress toward wider adoption of audience-based buying, some crucial piec ...