- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers ...
- CBS Joins OpenAP
Digital News Daily, Karlene Lukovitz - Monday, December 9, 2019
With the addition of CBS's TV and digital inventories, following the ViacomC ...
- OpenAP Market Opens For Targeted Buys Across Digital, Linear
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The new iteration of the advanced audience-targeting platform from Fox, NBCU a ...
- Leaders Envision Local Broadcast TV's Near Future
Advanced TV Insider, Karlene Lukovitz - Friday, September 27, 2019
Executives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visio ...
- NBC Local TV Moving From Ratings To Impressions
Digital News Daily, Karlene Lukovitz - Friday, September 13, 2019
Local TV is finally moving to the CPM model used by oth ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020
Digital News Daily, Karlene Lukovitz - Thursday, September 12, 2019
The addition of out-of-home viewers to national ratings is good news f ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure Media
Data & Programmatic Insider, Laurie Sullivan - Friday, September 6, 2019
The integration with more than 60 data providers and marketplaces gives advertise ...
- Search Low Priority For Marketers In 2020, Video Tops List
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2019
Video marketing was cited as important to marketing strategies by 76%, follow ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnership ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Channel 4 To Offer Better VOD Audience Segmentation
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Mediatel is reporting on Channel 4's new VOD advertising service that, fr ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Digital News Daily, Alex Weprin - Monday, April 22, 2019
The deal lets marketers build custom audiences for car buyers for eve ...
- Turner Leaves Open AP Consortium
Television News Daily, Wayne Friedman - Saturday, April 20, 2019
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, whi ...
- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one ...
- How Does Audience Buying Fit Into The Next Upfront?
TV Watch, Wayne Friedman - Tuesday, December 18, 2018
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, sa ...
- NBCU To Launch New Contextual Advertising Media-Buying Product
Television News Daily, Wayne Friedman - Tuesday, November 27, 2018
NBCU's Contextual Intelligence will allow advertisers to align TV ads within NB ...
- Nielsen Unveils New Product To Measure Advanced Audience Segments
Television News Daily, Wayne Friedman - Wednesday, November 14, 2018
Nielsen Advanced Audience helps advertisers with their media buys -- providing mo ...
- VideoAmp's New Advanced TV Tool Maps Viewership
Television News Daily, Wayne Friedman - Wednesday, October 24, 2018
Ad-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guarante ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, Snapchat
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2018
Nielsen this morning announced a deal to license its "premium audience segment ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaig ...
- Is This Year's Upfront A New Story Or Rerun?
TV Watch, Wayne Friedman - Friday, April 27, 2018
Many TV networks are trying to determine how to give TV markete ...
- Nielsen Offers New Ad-Defined Targeting For Marketers
Television News Daily, Wayne Friedman - Monday, April 9, 2018
Through its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeti ...
- Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
Digital News Daily, Joe Mandese - Wednesday, January 31, 2018
Seven months after the Interactive Advertising Bureau's Tech Lab released final spe ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digit ...
- Adsquare Forms Data Alliance
Digital News Daily, Tobi Elkin - Tuesday, August 29, 2017
As it looks to offer advertisers high-quality data from first- and third-par ...
- The Trade Desk Is All In On CTV, OTT, Audience Targeting
Digital News Daily, Tobi Elkin - Monday, August 28, 2017
The Trade Desk is something of a rarity in the roiling wate ...
- Narrative Taps Adbrain To Power Cross-Device Data On Its New Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Narrative has chosen Adbrain to be the cross-device data source for i ...