- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- New AVOD Tier, Data Platform To Take Center Stage At AMC Networks Upfront
TVBlog, Adam Buckman - Monday, April 17, 2023
AMC Networks Chief Commercial Officer Kim Kelleher says AMCN's new AVOD streami ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- CPG Company Uses AI To Optimize Ad Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 6, 2023
Albert.AI proved out an AI-based social and search ad solution aimed ...
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Digital News Daily, Colin Kirkland - Wednesday, March 29, 2023
Pinterest is offering advertisers new ways to incorporate sustainability messaging into the ...
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
MAD, James Lager - Wednesday, March 29, 2023
As agencies and brands put together their plans to tackle this changi ...
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Digital News Daily, Karlene Lukovitz - Thursday, March 23, 2023
The FAST is also expanding planning capabilities through VideoAmp and LiveRamp. ...
- Reddit Continues To Update Ad Platform
Performance Marketing Insider, Laurie Sullivan - Thursday, March 23, 2023
Reddit on Thursday made it easier to set up and run ...
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Digital News Daily, Karlene Lukovitz - Wednesday, March 22, 2023
Viewers also rank FASTs lowest on the advertising experience. ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
Publishers Daily, Ray Schultz - Thursday, March 16, 2023
Programmatic ad buyers are concerned about sudden changes in privacy regulation a ...
- 5% Solutions
MediaDailyNews, Joe Mandese - Thursday, March 9, 2023
What is it about the problem-solving power of the number 5%? T ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- Pinterest Tests New Premium Video Ad Format In Search Tab
Digital News Daily, Colin Kirkland - Thursday, March 2, 2023
At its first global ad summit, Pinterest announced its new ad offering ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above It
MediaDailyNews, Joe Mandese - Friday, February 17, 2023
Like any good fighter, the answer is better reach, and Pritchard sa ...
- TikTok's New 'Promote' Options Help Brands Boost Organic Content
Digital News Daily, Colin Kirkland - Thursday, February 9, 2023
Four new tools in the Promote ad feature are designed to he ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, February 6, 2023
CTV and retail media, two of the fastest-growing ad channels, continue ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- Disney Strikes Outcome Measurement Deal With EDO
Television News Daily, Wayne Friedman - Wednesday, January 25, 2023
Disney says its clean-room technology and Disney Audience Graph technology are worki ...
- How 2022 Trends Will Affect 2023 Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 25, 2023
NP Digital's research paper outlines findings from anonymous data collected by t ...
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
MediaDailyNews, Mike Donahue - Thursday, January 19, 2023
From writing a better brief to targeted messaging and capitalizing on t ...
- Why Zero-Party Is The Future Of Digital Media Buying
MAD, Mario Carrasco - Thursday, January 12, 2023
As zero-party data is provided voluntarily, it affords marketers an unrestricted vi ...
- Google's Investment In Data And Cleanrooms Reportedly Includes Snowflake
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 27, 2022
Bill Stratton, Snowflake's head of media, entertainment and advertising, says the te ...
- Demand For Digital Audiences Varies By Industry Amid Strategy Shifts
Research Intelligencer, Robert Williams - Tuesday, December 20, 2022
Looking ahead to 2023, Experian forecasts that advertisers will be less adventuro ...
- Integrate And 6sense Partner On Account-Based Marketing
Email Marketing Daily, Ray Schultz - Tuesday, December 13, 2022
Mutual clients like Tipalti will increase their efficiency and orchestration through t ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
Microsoft Advertising has released updates to its Audience Targeting feature and Audien ...
- The Pitfalls Of IP-Based Targeting In Streaming Campaigns... And How To Minimize Them
Advanced TV Insider, Karlene Lukovitz - Friday, November 25, 2022
A performance TV pro offers tips for mitigating the limitations and ris ...
- Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
Television News Daily, Wayne Friedman - Thursday, November 17, 2022
More than 10 major advertisers including GM, Marriott Bonvoy. PepsiCo and Sta ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...