- MobileFuse Focuses On Saying Buy-Bye To Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- Digital Advertising Has A Huge Problem: Carbon Emissions
Performance Marketing Insider, Laurie Sullivan - Friday, September 1, 2023
Independent digital performance agency Fifty.io has integrated Scope3 into its platform ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Performance Marketing Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...
- TikTok Starts Serving Ads In Its Search Results
MediaDailyNews, Karlene Lukovitz - Wednesday, August 23, 2023
TikTok is letting advertisers capitalize on Gen Z's preference for using t ...
- Older Adults Make Up Just 4% Of People Featured In Ads
MediaDailyNews, Karlene Lukovitz - Tuesday, August 22, 2023
Just 3% of digital media budgets are allocated to ads featuring peop ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Google Launches Latest Audience Report
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has released a new Audience report that marketers c ...
- Gravy Analytics Helps Drive Bombora B2B Segments
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
The partnership combines Bombora's business-to-business-to-consumer (B2B2C) audiences with Gravy Analytics' location-based d ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Follow the Data, Follow the Demo: The Power of Serving the Underserved
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Despite two decades of online behavioral evidence, brands continue to leave mon ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Microsoft Performance Max Opens In Beta
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 20, 2023
Microsoft has opened its Performance Max platform in beta to select market ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Microsoft Launches Predictive Targeting For All Advertisers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 22, 2023
Microsoft has been trialing this predictive targeting tool for about 10 month ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Magnite Intros Audience, Data, Identity Solutions Suite
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Products are designed to help display, online video and streaming media owne ...
- LinkedIn Tests AI Prompts For Ad Generation In 'Campaign Manager'
Digital News Daily, Colin Kirkland - Thursday, June 8, 2023
LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage da ...
- IPG, D-Wave To Use Quantum Computing For Audience Building
MAD, Steve McClellan - Thursday, June 1, 2023
The firms will utilize D-Wave's Leap quantum cloud service and IPG's o ...
- Marketing Recon: What Companies Are Reading About Online
Email Insider, Ray Schultz - Thursday, June 1, 2023
Artificial intelligence has seen a significant spike, as have data-related subjects, Bombo ...
- Mediaocean, Epsilon Partner To Help Advertisers Reach Audience Segments
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
The arrangement is built on Epsilon's data on 250 million U.S. consum ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
The venture, launched by Pluto TV's founder and backed by a rost ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...