- Apple Creates AI-Narrated Audiobook Catalog For Authors, Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 5, 2023
Apple has launched a catalog of books narrated by AI in ...
- Magna Finds Culture Eats General-Market Audio Strategies For Breakfast
MediaDailyNews, Joe Mandese - Monday, December 19, 2022
An in-depth study the IPG Mediabrands agency conducted with audio giant S ...
- Kumar Named SVP, Advertising Platforms For Audacy
MAD, Fern Siegel - Tuesday, November 15, 2022
The company touted her "deep ad tech platform experience and forward-thinking busine ...
- TelevisaUnivision Embraces 'Nielsen One' Measurement
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
The TelevisaUnivision agreement starts in Jan. 2023, and includes Nielsen Marketing Clo ...
- AM/FM Radio Streaming On Smart Speakers Hits Plateau
Research Intelligencer, Rob Williams - Tuesday, September 20, 2022
Forty-one percent of U.S. consumers said they own a smart speaker ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- Radio Vet Sloan Heads Audio Sales For AdLarge
MAD, Fern Siegel - Friday, September 9, 2022
Sloan will focus on revenue strategy development and agency relationships. ...
- Vibenomics Marketplace Lets Competitors Collaborate, Support In-Store Retail Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 29, 2022
The In-Store Marketplace helps retailers with in-store media choices and buys, allowi ...
- Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next?
Performance Marketing Insider, Laurie Sullivan - Friday, August 26, 2022
Marketers can now integrate podcasts into Twitter as a part of i ...
- Zencastr Offers Video-Audio Podcast Platform
Publishers Daily, Ray Schultz - Thursday, August 25, 2022
Firm says it developed the video capability in response to growing dem ...
- Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027
MAD, Fern Siegel - Monday, August 22, 2022
Audio ads - whether in podcasts, music streamers or radio channels ...
- Apple Debuts Podcast Popularity Charts
Publishers Daily, Ray Schultz - Friday, August 19, 2022
Listeners can see the top shows and episodes in all markets a ...
- Audio Producer SpokenLayer Employs 'Brand-Safe' Ad Platform For Publishers
Publishers Daily, Ray Schultz - Thursday, August 18, 2022
Sounder relies on speech recognition technology and AI/ML models to help lar ...
- Audacy, CBS Sports Team For Ad Sales, Distribution Deal
MAD, Fern Siegel - Monday, August 8, 2022
Audacy promotes an "all audio" buy - in which advertisers bundle AM/ ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services
Research Intelligencer, - Monday, July 25, 2022
The most common reason to cancel any kind of subscription is ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Performance Marketing Insider, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- Facebook Abandons Podcasts, Soundbites After Just One Year
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The decision follows Meta's acknowledgment that it needs to focus investments ...
- Giide Turns Interactive Audio Into Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...