- Audacy, CBS Sports Team For Ad Sales, Distribution Deal
MAD, Fern Siegel - Monday, August 8, 2022
Audacy promotes an "all audio" buy - in which advertisers bundle AM/ ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 25, 2022
But many see skills and measurement as key barriers to growth, WA ...
- Consumers Are Sensitive To Higher Prices For Subs, Including Streaming Services
Research Intelligencer, - Monday, July 25, 2022
The most common reason to cancel any kind of subscription is ...
- Google Updates Political Content Policy, Adds YouTube Audio Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 18, 2022
Google in August will change the requirements for political content policy a ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Marketing budgets climbed to 9.5% of total company revenue in 2022 ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Google Takes Another Look At Smart Glasses, Focuses On Translation
Performance Marketing Insider, Laurie Sullivan - Friday, May 13, 2022
Voice interactions in search technology could become the backbone of a n ...
- Announcer-Read Spots Gain Greater Share Of Podcast Ad Revenue
Research Intelligencer, - Monday, May 9, 2022
Pre-roll ads have also become more popular as marketers seek to rea ...
- Facebook Abandons Podcasts, Soundbites After Just One Year
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The decision follows Meta's acknowledgment that it needs to focus investments ...
- Giide Turns Interactive Audio Into Performance Marketing
Performance Marketing Insider, Laurie Sullivan - Friday, April 29, 2022
Built by former agency execs, the platform supports applications across entertainment, educatio ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- 5 Audio-Services Suppliers Merge To Create Unified Audio-As-A-Service Company
Publishing Insider, Tony Silber - Thursday, April 21, 2022
Companies are creating SoundStack, a platform aimed at accelerating audio innovation f ...
- SiriusXM Adds 3 Marketing Executives
People on the Move, Fern Siegel - Tuesday, April 19, 2022
Three new marketing heads will report to SiriusXM's SVP of brand a ...
- Skullcandy Plus Doritos Equals Tasty Treat For The Ears
Marketing Daily, Les Luchter - Thursday, April 14, 2022
To mark cannabis celebration day 4/20, when need for munchies at i ...
- 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 13, 2022
Audio may prove to be an influential performance media if it c ...
- IAB: Digital Ad Revenue Jumped 35% In The U.S. In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Digital ad revenue in the U.S. rose 35% to $189 billion la ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
Data & Programmatic Insider, Laurie Sullivan - Monday, April 11, 2022
Brightcom will announce a deal this week with Intent IQ to u ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- Survey Shows KFC Is Top QSR Brand In Audio Resonance
Marketing Daily, Steve Ellwanger - Wednesday, March 23, 2022
For KFC, the Audio Logo cited by Veritonic as #5 is t ...
- Amazon's New Amp App Turns Everyone Into A DJ
Mobile Insider, Karlene Lukovitz - Wednesday, March 9, 2022
The free app lets show hosts interact with callers in real ti ...
- New Tool Allows Senders To Attach Audios To Emails
Around the Net in Email, Ray Schultz - Wednesday, March 9, 2022
RecordSnail, a tool now in beta, allows individuals to record messages a ...
- Rogan's Spotify Deal Is Actually Worth At Least $200M
Digital News Daily, Karlene Lukovitz - Friday, February 18, 2022
The three-and-a-half-year deal may actually be worth more than $200 million, accordi ...
- 'Third Re-Emergence' Of Consumers Will Drive Media Habits
Research Intelligencer, - Wednesday, February 9, 2022
As COVID-19 cases ebb again, foot traffic at stores and restaurants ...
- Two More Artists Drop Spotify, But Shares Have Rebounded
Digital News Daily, Karlene Lukovitz - Wednesday, February 2, 2022
Spotify's market dropped by 12%, or some $2 billion, after the controver ...