- Puma Taps AR For Sneakers Campaign
Around the Net in IoT, Chuck Martin - Friday, March 13, 2020
Puma us using augmented reality to launch its new campaign in Ind ...
- Magic Leap Explores Selling: Report
Around the Net in IoT, Chuck Martin - Thursday, March 12, 2020
Mixed reality startup Magic Leap is exploring options including a sale, accordi ...
- Apple Is Developing A New App
Around the Net In Digital, Gavin O'Malley - Wednesday, March 11, 2020
Ahead of its iOS 14 launch, Apple is developing a new a ...
- Snapchat AR Filter Added For Series Promo
Around the Net in IoT, Chuck Martin - Tuesday, March 10, 2020
Disney’s basic cable channel Freeform and Snapchat have teamed for a campai ...
- Snapchat Adds AR Lenses To 'Replace' Land
Around the Net in IoT, Chuck Martin - Tuesday, February 25, 2020
Snapchat is adding two ground replacement Lenses, enabling users to swap sol ...
- Apple Enables Purchasing Via 'Quick Look'
Around the Net in IoT, Chuck Martin - Thursday, February 20, 2020
So shoppers with iOS can use augmented reality to see items ...
- Augmented Reality Tapped For Fashion Week Trends
Around the Net in IoT, Chuck Martin - Tuesday, February 18, 2020
The company behind the YouCam Makeup app is partnering with an on-dema ...
- Herstory App Shines Light On Female Accomplishments
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Using augmented reality (AR), GS&P was able to rewrite one of t ...
- 64% Of Consumers Look To 5G For Better VR, AR: Study
AI & IoT Daily, Chuck Martin - Thursday, February 13, 2020
A majority of consumers are interested in using the new 5G cellul ...
- Papa John's Uses Snapchat For Another Valentine's Day Campaign
Digital News Daily, Gavin O'Malley - Tuesday, February 11, 2020
The pizza company got a big boost in ad awareness, along wi ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies a ...
- Snap's Revenue Up 44% YOY, Global Daily Users Rise
Digital News Daily, Gavin O'Malley - Wednesday, February 5, 2020
The "camera company" posted better-than-expected global daily active user numbers of 2 ...
- John Lewis Launches AR Sofa Tool
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
John Lewis is tapping into augmented reality to allow its app use ...
- Pinterest Debuts AR 'Try On' Tool, Part Of Mobile Commerce Strategy
Digital News Daily, Gavin O'Malley - Tuesday, January 28, 2020
In close partnership with top beauty and cosmetic brands, Pinterest launched ...
- Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A Pinterest Try-On Feature that works with Lens, the company's visual sear ...
- Panda Express Taps AR For Lunar New Year
AI & IoT Daily, Chuck Martin - Monday, January 20, 2020
The Celebration of Good Fortune provides an interactive way to tap in ...
- Creative All Star: Terry Young
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
Much like the agency he founded -- Sparks & Honey -- Ter ...
- What You Read: The 'Connected Thinking' Top 10 In 2019
Connected Thinking, Chuck Martin - Tuesday, December 31, 2019
Drones, augmented reality and artificial intelligence are among the topics of t ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a c ...
- 32 Games Created For Bose Audio AR
AI & IoT Daily, Chuck Martin - Friday, December 20, 2019
The games were created through Playcrafting, a community of U.S. game creat ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade wi ...
- How Will Augmented Reality Change Publishing?
Publishing Insider, - Friday, November 29, 2019
It's important to not underestimate how significant AR experiences will be ...
- Isobar Sees A Future Of 'Augmented Humanity'
Connected Thinking, Chuck Martin - Wednesday, November 27, 2019
Isobar sees the trend of augmented experiences developing balanced relations between digit ...
- 'The New Yorker' Debuts AR Feature 'Animate Objects,' Applies New Tech To Storytelling
Publishers Daily, Melynda Fuller - Tuesday, November 26, 2019
The feature was built using Apple's ARKit. The objects are each back ...
- Adidas Offers AR With iOS App Upgrade
Around the Net In MAD London, Sean Hargrave - Friday, November 22, 2019
Adidas has added an AR feature to its iOS app to all ...
- VR, Future TV, Robotics Among 'Best Inventions Of 2019'
Connected Thinking, Chuck Martin - Thursday, November 21, 2019
The list of 100 top inventions includes devices for hearing and seein ...
- Wayfair Adds New AR Mobile Shopping Features
AI & IoT Daily, Chuck Martin - Thursday, November 14, 2019
Shoppers can use the AR and 3D tools to visualize how produc ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Performance Marketing Insider, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devic ...