- Virtual, Augmented Reality Startups Valued At $45 Billion
Connected Thinking, Chuck Martin - Wednesday, October 30, 2019
While virtual and augmented reality may not be creating as much mark ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to clim ...
- Apple Plans AR Glasses Likely Aimed At Mass Market
Marketing Daily, P.J. Bednarski - Wednesday, October 9, 2019
Apple expects the product to come to market early next year. ...
- Modelo Taps AR For Day Of The Dead Campaign
AI & IoT Daily, Chuck Martin - Monday, October 7, 2019
The AR experience, created with Groove Jones, depicts traditional imagery on ...
- Virtual Try-Ons Of Rare Sneakers Launched
Connected Thinking, Chuck Martin - Monday, October 7, 2019
Goat, a marketplace for buying and selling authentic vintage and new sneaker ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- Amazon To Launch Smart Glasses With Alexa And AR
Around the Net In MAD London, Sean Hargrave - Thursday, September 26, 2019
Amazon is to launch a pair of smart glasses that will remi ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers fr ...
- 'InStyle' Pilots AR Try-Ons For Beauty Advertisers
Publishing Insider, - Wednesday, September 25, 2019
'InStyle' tested the feature in its June issue, letting readers scan quick-respon ...
- Facebook Launches Ads Consumers Can Play With
Around the Net In MAD London, Sean Hargrave - Friday, September 20, 2019
"The Drum" reveals that Facebook has devised three new advertising formats "y ...
- Isobar Playbook: 2020 Will Be Year 'XR' Explodes
Research Intelligencer, Joe Mandese - Friday, September 13, 2019
"We believe 2020 will be the year that XR explodes into t ...
- Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
Research Intelligencer, Joe Mandese - Wednesday, September 11, 2019
The retail cost of head-mounted displays is the No. 1 barrier ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Performance Marketing Insider, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with resul ...
- Mercedes-Benz Launches AR Virtual Tennis Lesson At U.S. Open
AI & IoT Daily, Chuck Martin - Thursday, August 22, 2019
As part of its sponsorship of the U.S. Open, Mercedes-Benz USA ...
- Toyota Partners With 'Road and Track' For Supra Effort
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2019
Tapping into the nostalgia for fold-out car posters, the national campaign featur ...
- Shoppers Warm To Augmented Reality But Not Smart Speakers
Connected Thinking, Chuck Martin - Wednesday, August 14, 2019
A Gfk study found 25% of shoppers are likely to try ...
- Amping Up The Power Of Packaging With AR
MAD, Mauricio Ruiz - Thursday, August 1, 2019
Product packaging may provide one of the most evolved, immersive, empowering creati ...
- Dali Museum Takes Augmented Reality Mainstream
Connected Thinking, Chuck Martin - Sunday, July 21, 2019
Augmented reality has been kicking around for quite a number of year ...
- 'Time' Moon Landing Anniversary Issue Features Jimmy Dean Cover Ad, VR App
Publishers Daily, Sara Guaglione - Friday, July 19, 2019
Jimmy Dean is celebrating 50 years this year, too, and is al ...
- Southwest Airlines Taps AR For 'Shark Week' Promo
AI & IoT Daily, Chuck Martin - Wednesday, July 10, 2019
The AR experience allows consumers to "swim with sharks" after downloading ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshapi ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reali ...
- Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad Formats
Digital News Daily, Laurie Sullivan - Thursday, June 20, 2019
Technical and financial hurdles and uncertainty about the use of AR te ...
- Live Nation, Hyundai Team Up For Off-The-Wall AR Experience
Marketing Daily, P.J. Bednarski - Thursday, June 20, 2019
Fans will be able to see a three-dimensional, four-sided view of li ...
- Columbia Sportswear Company Taps AR To Show Outdoor Gear
Connected Thinking, Chuck Martin - Monday, June 10, 2019
It's taken some time, but augmented reality is finally being used f ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around Pride
Publishers Daily, Sara Guaglione - Friday, June 7, 2019
Verizon Media's digital brands and content studio are producing 5B, a documenta ...
- Google Glass Is Back, This Time For Businesses
Connected Thinking, Chuck Martin - Thursday, June 6, 2019
Wearing the glasses, workers can see what's in front of them alo ...
- Amazon Adding L'Oreal's AR For Virtual Makeup
AI & IoT Daily, Chuck Martin - Wednesday, June 5, 2019
Loreal's augmented reality platform will provide customers with virtual try-ons for cosmet ...
- 'USA Today' Launches AR Experiences Tied to Women's World Cup
Publishers Daily, Melynda Fuller - Tuesday, June 4, 2019
"Meet the Team" connects users with avatars of individuals players set with ...