- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RD ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- 'Pokemon Go' Adds AR Features To Promo 'Detective Pikachu' Movie
AI & IoT Daily, Chuck Martin - Tuesday, May 7, 2019
The new features include virtual encounters with Pokemon characters from the mo ...
- Yahoo News Partners With Publishers, Offers 5G Resources
Publishers Daily, Sara Guaglione - Wednesday, May 1, 2019
Called the Yahoo News XR Partner Program, publishers will work with Veriz ...
- Augmented Reality Familiarity Depends On Age
Connected Thinking, Chuck Martin - Thursday, April 25, 2019
Some areas of Internet of Things technologies play better in some demographi ...
- 7-Eleven Intros 'Pokemon' AR Experience For Movie Promo
AI & IoT Daily, Chuck Martin - Thursday, April 18, 2019
Dozens of movie-themed products, shareable photo filters and AR experiences are arrivi ...
- Shutterstock Launches AR Shopping Feature
AI & IoT Daily, Chuck Martin - Wednesday, April 17, 2019
Users can point their camera at a wall and virtually place ...
- Jack Daniel's Intros Augmented Reality App
AI & IoT Daily, Chuck Martin - Tuesday, April 16, 2019
Tennessee whiskey maker Jack Daniel's is launching an augmented reality app th ...
- Regal Theaters Starts Virtual Easter Egg Hunt
AI & IoT Daily, Chuck Martin - Tuesday, April 16, 2019
A week-long, nationwide Easter egg hunt has been started by Regal, whi ...
- Puma Intros Augmented Reality Sneaker
AI & IoT Daily, Chuck Martin - Friday, April 12, 2019
The LQD Cell Origin AR sneaker will allow users to play interacti ...
- 'USA Today' Launches AR Experience Focused On Skyscraper Tech
Publishers Daily, Melynda Fuller - Tuesday, April 9, 2019
Dubbed "New Heights: Groundbreaking Skyscrapers," the experience takes users on a to ...
- VR, AR Can Improve Brand Perception: Study
AI & IoT Daily, Chuck Martin - Monday, April 8, 2019
Consumers turn to virtual reality content for emotional connection and perceive augment ...
- Winery Launches 'Freakshow' AR App
AI & IoT Daily, Chuck Martin - Friday, April 5, 2019
Michael David Winery is introducing an interactive face filter app called "Freaksh ...
- 100 Million Customers Projected To Shop Using AR Next Year
Connected Thinking, Chuck Martin - Wednesday, April 3, 2019
Gartner suggests 5G will give AR and VR a major boost, transformi ...
- AR, VR Headset Shipments Projected To Grow 54% This Year
AI & IoT Daily, Chuck Martin - Monday, April 1, 2019
Global shipments of augmented reality and virtual reality headsets are forecast ...
- Magic Leap One Headset Heading To AT&T Stores
Connected Thinking, Chuck Martin - Thursday, March 28, 2019
VR using smartphones inserted into cardboard or plastic headset devices have be ...
- NBA Adds Live AR Basketball Games To Magic Leap
AI & IoT Daily, Chuck Martin - Wednesday, March 27, 2019
The National Basketball Association, Magic Leap and Turner Sports have teamed togeth ...
- 7-Eleven, BodyArmor Team On AR For March Madness
Connected Thinking, Chuck Martin - Tuesday, March 26, 2019
The AR feature, created by Zappar, provides two different basketball experiences ...
- Alibaba Acquires AR Startup
AI & IoT Daily, Chuck Martin - Monday, March 25, 2019
Infinity Augmented Reality has been acquired by Alibaba and will join i ...
- Burger King Taps AR To 'Burn' Competitors' Ads For Free Whopper
Connected Thinking, Chuck Martin - Thursday, March 21, 2019
Using an AR feature in the Burger King app, consumers in Braz ...
- 3 Reasons Why AR Can Help Transform Digital Marketing
Marketing Insider, Vivek Sharma - Wednesday, March 13, 2019
For one: AR can be made easy to consume and share. ...
- Apple AR Glasses Coming Next Year: Report
Around the Net in IoT, Chuck Martin - Monday, March 11, 2019
Long-rumored to be working on augmented reality glasses, Apple’s first mass producti ...
- Macy's Adding AR Beauty Features, YouCam Expands In-Store Magic Mirrors
Connected Thinking, Chuck Martin - Tuesday, March 5, 2019
The retailer is teaming with L'Oreal's ModiFace to add an AR featu ...
- Artsy, BMW Launch City Guides Allowing Users To Purchase Art
Publishers Daily, Sara Guaglione - Wednesday, February 27, 2019
In partnership with auto company BMW, digital art platform Artsy is introduci ...
- Blippar Ran Up Debts Of GBP34m Before Administration
Around the Net In MAD London, Sean Hargrave - Monday, February 25, 2019
"Campaign" is reporting that the AR tech company Blippar made just GBP ...
- Microsoft Intros HoloLens 2 Mixed Reality Headset At MWC
Connected Thinking, Chuck Martin - Sunday, February 24, 2019
The new wearable has features that move beyond the original HoloLens introduc ...
- Microsoft's HaloLens 2 Headset Means Business
Marketing Daily - Top of the News, Thom Forbes - Monday, February 25, 2019
With aspirations to change the way work gets done, Microsoft yesterday unveil ...
- Walmart Pilots Garnier's Virtual Hair-Coloring Tool In Stores
AI & IoT Daily, Chuck Martin - Wednesday, February 20, 2019
The Virtual Shade Selector tool, created by ModiFace, uses personalized technology f ...
- 'Batman' AR/VR Tapped To Showcase 5G at MWC
AI & IoT Daily, Chuck Martin - Thursday, February 21, 2019
AT&T, Ericsson, Intel and Warner Bros. are collaborating to present a 5 ...
- 'The Hollywood Reporter' Unveils Largest Issue, 'USA Today' Creates AR Experience Around Movies
Publishers Daily, Sara Guaglione - Wednesday, February 20, 2019
The theme of The Hollywood Reporter's issue is "The Politics of Oscar ...