- Augmented Reality Seen As Beating Out Virtual Reality
Connected Thinking, Chuck Martin - Wednesday, August 1, 2018
While much of the emphasis for developers of AR, VR and mix ...
- Alphabet Backs Augmented Reality Platform Company
AI & IoT Daily, Chuck Martin - Wednesday, August 1, 2018
Scandit, a technology company that develops mobile computer vision, barcode scanning a ...
- Consumer Virtual Reality Revenue Heading To $9 Billion
Connected Thinking, Chuck Martin - Thursday, July 19, 2018
As prices of headsets start to gradually come down, virtual reality final ...
- Diageo's Bulleit Bourbon Adds Augmented Reality To Bottles
AI & IoT Daily, Chuck Martin - Thursday, July 19, 2018
To promote its Tattoo Edition bottle and help celebrate National Tattoo D ...
- What People Think Of Augmented Reality
Connected Thinking, Chuck Martin - Monday, July 16, 2018
The phenomenon of Pokemon Go put augmented reality on the awareness m ...
- USA Today Network Taps Gutman to Lead Content Ventures, Introduces AR To App
Publishers Daily, Melynda Fuller - Monday, July 16, 2018
Gutman will oversee expanding the network's content brands and experiences beyond t ...
- Remy Martin Launches Limited Edition Augmented Reality App
AI & IoT Daily, Chuck Martin - Monday, July 16, 2018
Cognac maker Remy Martin has teamed with international artist Matt Moore f ...
- McClatchy Readies Journalists For An AR-Centric Future
Publishing Insider, Melynda Fuller - Friday, July 13, 2018
The AR Storytellers program is geared toward creating episodic 3D AR seri ...
- AT&T Inks Exclusive Deal To Sell Magic Leap AR Products
AI & IoT Daily, Chuck Martin - Thursday, July 12, 2018
AT&T has made a strategic investment in Magic Leap and will beco ...
- Facebook, Michael Kors Test Augmented Reality Ads In News Feed
AI & IoT Daily, Chuck Martin - Tuesday, July 10, 2018
Facebook is adding the capability for augmented reality ads in the Ne ...
- Facebook Adds AR To Ad Offerings
Digital News Daily, Gavin O'Malley - Tuesday, July 10, 2018
Users can play with a brand's AR camera effects in their Ne ...
- Niantic Acquisition Lets Pokemon Go Hide AR Characters Behind Real World Objects
AI & IoT Daily, Chuck Martin - Monday, July 2, 2018
Niantic, maker of the augmented reality game hit Pokemon Go, has acquir ...
- 'The Walking Dead' Launching Location-Based AR Game
AI & IoT Daily, Chuck Martin - Friday, June 29, 2018
The location-based, augmented reality game relating to "The Walking Dead" is bei ...
- Augmented Reality Meets Revenue Reality
Connected Thinking, Chuck Martin - Thursday, June 28, 2018
The augmented reality wave is just around the corner, even though mo ...
- Consumers Catch On To 'Open' And 'Transparent' Buzzwords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 22, 2018
Consumers have latched on to the words "open" and "transparency," especially wh ...
- Augmented Reality Tapped for Power Rangers Ad Campaign
AI & IoT Daily, Chuck Martin - Thursday, June 21, 2018
Results from an augmented reality ad campaign for Saban Brands' Power Range ...
- Virtual, Augmented Reality Growing - And Growing Up
Connected Thinking, Chuck Martin - Wednesday, June 20, 2018
Shipments of VR and AR headsets are down 30% from a ye ...
- Brits Prefer Smartphones To Glasses For AR
Around the Net In MAD London, Sean Hargrave - Tuesday, June 19, 2018
Nearly nine in ten Brits, at 87%, would would prefer augmented reali ...
- Virtual Reality Fastest-Growing Media And Entertainment Category
Connected Thinking, Chuck Martin - Thursday, June 7, 2018
It may not touch augmented reality in the long term, but virtu ...
- Apple Partners With Adobe To Support New Augmented Reality File Format
AI & IoT Daily, Laurie Sullivan - Monday, June 4, 2018
Apple on Monday said it is partnering with Adobe on a n ...
- AI Face Recognition Company Backed By $1.6 Billion
Connected Thinking, Chuck Martin - Monday, June 4, 2018
Four-year-old SenseTime, a leading AI company in China, just raised $620 milli ...
- 'Jurassic World Alive' App Adds Augmented Reality For Movie Promo
AI & IoT Daily, Chuck Martin - Thursday, May 31, 2018
The dinosaurs of Jurassic World have moved to being recreated in augment ...
- Qualcomm Launches New Chip For Virtual, Augmented Reality
Around the Net in IoT, Chuck Martin - Thursday, May 31, 2018
A new chip for virtual and augmented reality has been introduced ...
- NBA Launches Augmented Reality For Playoffs
AI & IoT Daily, Chuck Martin - Wednesday, May 30, 2018
The National Basketball Association is launching an augmented reality experience in t ...
- Using Augmented Reality To Make The Sale
Connected Thinking, Chuck Martin - Wednesday, May 23, 2018
The 2018 Robotics Summit and Showcase in Boston this week featured exhibi ...
- Moviebill Uses Special 'Avengers' AR Edition To Capture Ad Power of Movie Audiences
Publishers Daily, Melynda Fuller - Wednesday, May 23, 2018
Moviebill was distributed to 1 million moviegoers opening weekend of "Avengers." Accordi ...
- New Balance, Snapchat Launch AR Shopping For Liverpool
Marketing Daily, Sarah Mahoney - Monday, May 21, 2018
"It's an innovative way to launch the Liverpool FC kit and ...
- Where Virtual Reality Is Heading: A Podcast With Isobar Exec Leigh Christie
AI & IoT Daily, Chuck Martin - Monday, May 21, 2018
This podcast conversation with Leigh Christie deals with virtual reality, augmented reali ...
- Google Giving AR Headsets Another Go
Around the Net In Digital, Gavin O'Malley - Friday, May 18, 2018
Don’t call them “glasses,” but Google is reportedly giving augmented reality headse ...
- ABC Adds Augmented Reality For The Royal Wedding
Connected Thinking, Chuck Martin - Thursday, May 17, 2018
Yet another group of consumers is about to get a taste ...