- Openprise Debuts Automated Sales And Marketing Tool For Microsoft
Email Marketing Daily, Ray Schultz - Tuesday, September 11, 2018
The new tool from Openprise automates manual sales processes for Microsoft Dynam ...
- Cofense Adds Automation And Playbooks To Anti-Phishing Line
Email Marketing Daily, Ray Schultz - Friday, August 24, 2018
Users of PhishMe can automate phishing simulation to avoid attacks, Cofense s ...
- Google Extends Responsive Search Ads Availability, Text Ads Gain Characters
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 9, 2018
In September, the company will roll out responsive search ads to mo ...
- Microsoft Bing Expands Ad-Bidding Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 31, 2018
Bing Ads on Monday expanded its automated bidding strategies for campaigns th ...
- Google Pushes Automation, Wants Search Marketers To Commit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 12, 2018
Committing to automation may be a double-edged sword for search marketers ...
- How To Apply Marketing Automation To Ecommerce
Around the Net in Email, Ray Schultz - Thursday, July 12, 2018
Marketing automation can lead to stronger email marketing and ecommerce. But the ...
- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbit
Television News Daily, Wayne Friedman - Wednesday, July 11, 2018
In what the companies call a first, the operation has a n ...
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
MediaDailyNews, Laurie Sullivan - Tuesday, June 26, 2018
The companies say ad buyers can transact traditional ad buys integrated wi ...
- Smart Campaigns To Get Small And Local Businesses On Board
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 27, 2018
With Smart Campaigns, we finally have an online ad platform specifically design ...
- Emma And Venga Team Up On Data-Driven Restaurant Email
Email Marketing Daily, Ray Schultz - Friday, June 15, 2018
Hospitality marketers can deploy the combined resources of Emma and Venga Di ...
- Email Marketers Lagging In Marketing Automation: Study
Around the Net in Email, Ray Schultz - Wednesday, June 13, 2018
A survey by GetResponse shows that most marketers are incorrectly using marketi ...
- Make It Easy For Shoppers
Research Brief, Jack Loechner - Wednesday, June 13, 2018
"these days shoppers want their e-commerce activities to be easy, seamless a ...
- Automation Nation: Brands Say They Are Good At Making It Work
Email Insider, Ray Schultz - Friday, June 8, 2018
Firms are getting better at marketing automation -- but they still fa ...
- SMBs Use AI For A Variety Of Tasks: Study
Email Marketing Daily, Ray Schultz - Monday, April 30, 2018
Small businesses are high on automation, according to a new survey ...
- Publicis Local TV Executive Friedman Moves To E.W. Scripps
Television News Daily, Wayne Friedman - Tuesday, April 10, 2018
Frank Friedman will join the local TV station group company in ...
- CleverTouch Debuts Email Tool In Marketo Platform
Email Marketing Daily, Ray Schultz - Tuesday, March 27, 2018
Marketo has a new tool in its Engagement Platform -- an ema ...
- Adobe Rebuilds Advertising Cloud Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 7, 2018
Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called th ...
- Demand For Email Security Propels Valimail's Growth
Email Marketing Daily, Jess Nelson - Friday, February 23, 2018
As demand for email authentication grows, ValiMail has added more than ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Aut ...
- Datacrushers Debuts Email Automation Tool
Email Marketing Daily, Ray Schultz - Wednesday, February 14, 2018
A new email automation suite is being offered to online retailers ...
- Mojo Media Labs Acquires Chicago Email Firm Relish Tray Media
Email Marketing Daily, Ray Schultz - Friday, February 9, 2018
Mojo Media Labs will now have a Chicago office. It has acquir ...
- Google: Pet-Related Keywords Driving Auto Searches
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2018
As the old saying goes, pets are family. Google's search data clear ...
- eRelevance Appoints Landestoy And Skidmore
Email Marketing Daily, Ray Schultz - Wednesday, January 31, 2018
Marketing services firm eRelevance has made two high-level executive appointments. ...
- Act-On Software Prepares For GDPR, Adds 3 New Features
Email Marketing Daily, Jess Nelson - Wednesday, December 13, 2017
Act-On Software revamped its marketing automaton platform this week with three n ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- Dotmailer Parent Acquires Comapi
Email Marketing Daily, Ray Schultz - Friday, December 1, 2017
Comapi, an omnichannel messaging platform, has been acquired by dotmailer parent dotdigita ...
- Waymo Takes Big Lead In Self-Driving Car Patents; GM, Ford Follow
Connected Thinking, Chuck Martin - Tuesday, November 21, 2017
While Uber and Volvo made noise with their joint deal on self-drivi ...
- Agency Revolution Launches Cross-Channel Tech Suite
Email Marketing Daily, Ray Schultz - Friday, November 17, 2017
A new tech suite for insurance agents combines email and web tool ...
- Wochit, Storyful Partner On New Video Service
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
Wochit Plus, which will be available to the company's current users ...