- Automation Jitters: How Email Can Help Calm Them
Email Insider, Ray Schultz - Tuesday, April 2, 2019
Email marketing is one of the most trusted uses for automation. B ...
- A Guide To Email Marketing Automation
Around the Net in Email, Ray Schultz - Friday, March 29, 2019
Email automation should be at the center of any marketing technology stac ...
- Gmail To Drop IFTTT Link On March 31
Email Marketing Daily, Ray Schultz - Friday, March 22, 2019
Google says it is removing apps that "haven't yet complied with o ...
- Marketers Get Another Self-Service Ad Platform For Google, Bing, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 14, 2019
The platform enables marketers to run search engine marketing campaigns from o ...
- Apple Signs On Bidalgo To Manage Search Ads In App Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 27, 2019
Apple Search Ads has added mobile ad automation platform Bidalgo to ...
- Tribune Publishing Taps Digital Agency Ntooitive As Business Intelligence Provider
Publishers Daily, Sara Guaglione - Friday, February 22, 2019
As a platform vendor, Ntooitive will help Tribune with various sorts ...
- Alert! Feedback To Your Email Campaign Is Close At Hand
Show Daily, Nina Lentini - Wednesday, February 20, 2019
"It is helpful for getting to know your customers with direct feedba ...
- Messaging Mistakes And Their Lesson: Test, Test, Test
Show Daily, Nina Lentini - Tuesday, February 19, 2019
"And then we found out the unsubscribe link had disappeared," said o ...
- Symantec Launches New Security Product, Buys Israeli Firm
Email Marketing Daily, Ray Schultz - Monday, February 18, 2019
Symantec has launched an automated tool to block fraudulent emails and sa ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- Google Tells Some Advertisers It Will Handle Campaign Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 25, 2019
Google will bring in "Google Ads experts" to manage campaigns. Google h ...
- Pepperjam Unveils Affiliate Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, January 23, 2019
Ascend can help brands overcome the legacy challenges of affiliate marketing, t ...
- Local TV Programmatic Revenues Grow, But Need For Centralized Standards Remains
Television News Daily, Wayne Friedman - Friday, January 18, 2019
eMarketer estimates total programmatic TV spending -- national, local, OTT -- wi ...
- Zillow Group's Tara Clark On Pushing Into Automation
Show Daily: Videos, Staff Writers - Tuesday, January 8, 2019
Zillow's Tara Clark moderated a panel discussion, "Engaging the Disengagement Battle," ...
- ActiveCampaign Debuts Messaging Platform For SMBs
Email Marketing Daily, Ray Schultz - Wednesday, December 26, 2018
When a visitor provides their email address, they are assigned a prospe ...
- Discovery, SpotX Partner For Automated Guaranteed Programmatic Campaigns
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Users of Discovery's suite of apps will be served campaigns dynamically purchas ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Are the Robots Really Helping Us Be Better Marketers?
Show Daily, Staff Writers - Tuesday, December 18, 2018
"Getting IT leadership support, senior leadership support has been critical ... ...
- Instagram, Influencers Take Center Stage In Acura, Honda Efforts
Drive Time, Tanya Gazdik - Monday, December 17, 2018
Research shows 60% of Instagram users are millennials, American Honda Social Med ...
- Datametrex Is Adding Sentiment Analysis To Its AI Platform
Email Marketing Daily, Ray Schultz - Monday, December 17, 2018
The new sentiment analysis feature, which could potentially help enterprise brands, wi ...
- Swiftpage Acquires Kuvana, InboxGuru Provider
Email Marketing Daily, Ray Schultz - Thursday, December 13, 2018
InboxGuru is designed to help SMBs with email marketing and marketing automat ...
- Five Ways Brands Can Use Marketing Automation
Around the Net in Email, Ray Schultz - Monday, November 19, 2018
Automation can help email marketers increase their brand-building ROI. It can al ...
- ZeroBounce Automates Bulk Email Validation
Email Marketing Daily, Ray Schultz - Thursday, November 15, 2018
The new capability eliminates manual processes, the company says. ...
- Ford Partners With Walmart For Autonomous Delivery Trial
Marketing Daily, Tanya Gazdik - Wednesday, November 14, 2018
Partnership is "rolling demonstration for Ford to prove the value of self-drivi ...
- Bing, Microsoft's Largest AI Platform, Defines The Ad Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 8, 2018
With help from Microsoft Graph, Bing pulls in and shares data fr ...
- Consumers Want Less Tech, More Human Interaction
Performance Marketing Insider, Laurie Sullivan - Monday, November 5, 2018
A report from voice platform Usabilla suggests consumers would rather speak ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Marketers: Automation Is Turning Humans Off
MediaDailyNews, Joe Mandese - Thursday, October 18, 2018
A new study finds most marketers already believe their push to automa ...
- Marketo Works With OneTrust For Privacy Compliance
Email Marketing Daily, Ray Schultz - Wednesday, October 17, 2018
OneTrust's automation service will allow Marketo to conduct privacy impact analysis, OneTru ...
- Google Gets Marketer Pushback On Automation
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 11, 2018
Marketers have mixed responses to changes that restrict their ability to optimi ...