- Car Buyers Are More Pragmatic On Social Media
Drive Time, Tanya Gazdik - Monday, July 16, 2018
Car buyers want product information (48%), followed by promotions and deals (46% ...
- Kia, Toyota Drivers More Likely To Be Soccer Fans
Marketing Daily, Tanya Gazdik - Friday, July 13, 2018
Cox Automotive searched across a range of data, hunting for correlations amo ...
- Ex-Apple Engineer Arrested, Charged With Stealing Self-Driving Car Secrets
Around the Net in IoT, Chuck Martin - Thursday, July 12, 2018
A former engineer at Apple has been arrested and charged with steali ...
- Hyundai, Art Museum Partner For Exhibit
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
More than 60 artworks featured in the exhibition activate this process ...
- Majority Of Millennials Have Pro-Green Auto Views
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
Nearly two thirds (65%) of potential car buyers say they would consid ...
- Toyota Avalon Encourages 'Serious Play'
Marketing Daily, Tanya Gazdik - Monday, July 9, 2018
The campaign, developed by two of Toyota's agencies of record, Saatchi &am ...
- Baidu, Softbank To Deploy Self-Driving Buses In Japan
Around the Net in IoT, Chuck Martin - Monday, July 9, 2018
Baidu has teamed with Softbank to mass-produce autonomous mini-buses to hit t ...
- Google Ventures Invests In Lime Scooters
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 9, 2018
Lime scooters announced Monday a new funding round of $335 million l ...
- Jaguar Celebrates As Saudi Arabia Ends Ban On Women Drivers
Drive Time, Tanya Gazdik - Monday, July 9, 2018
Women are more likely than men to purchase smaller, safer and mo ...
- Automaker Introduces Glasses That Combat Motion Sickness
Marketing Daily, Tanya Gazdik - Monday, July 9, 2018
The glasses will initially be sold in limited and exclusive quantities, ...
- Lexus Donations To Greater Boston Food Bank Climbing
Marketing Daily, Tanya Gazdik - Friday, July 6, 2018
Every time a Boston pitcher strikes out the opposing baseball team's batte ...
- Customer Experience 'Stagnates,' Differentiation 'Evaporates'
Research Intelligencer, Joe Mandese - Friday, July 6, 2018
Overall, consumer perceptions of their customer experience with major brands is relative ...
- Nissan, Jeep, Kia Top Auto Spenders In June
Marketing Daily, Tanya Gazdik - Thursday, July 5, 2018
The top auto ads "clearly reflect the desire for auto brands ...
- Bosch Invests In Startup To Connect More Vehicles
AI & IoT Daily, Chuck Martin - Tuesday, July 3, 2018
The German technology supplier Bosch Group is investing in Mojio, a Canadi ...
- 21 Million Self-Driving Vehicles Projected By 2026
Connected Thinking, Chuck Martin - Monday, July 2, 2018
Fully autonomous vehicles are not likely to be in showrooms in lar ...
- Jaguar Land Rover Tests Smart Cars That 'Talk' To Each Other
Drive Time, Tanya Gazdik - Tuesday, July 3, 2018
While vehicles on the road today aren't self-driving, the safety features alrea ...
- Dentsu Aegis Taps Warring To Run Its Largest Account, GM
MAD, Steve McClellan - Friday, June 29, 2018
Annette Warring is credited with driving sharp growth during her tenure ...
- Airstream Targets Millennials With 'Nest'
Marketing Daily, Tanya Gazdik - Monday, July 2, 2018
The choice of hummingbird characters was a natural decision to feature ...
- Volvo Study Reveals Shifts In Perception Of Luxury
Marketing Daily, Tanya Gazdik - Friday, June 29, 2018
While extravagance, brand name and price were previously thought of as k ...
- FCA's Summer Effort Focuses On Apple Experience, Music
Marketing Daily, Tanya Gazdik - Friday, June 29, 2018
Ads for Chrysler, Dodge, Jeep, Ram and Fiat channels that feature artis ...
- Boston Approves Self-Driving Car Test Citywide
AI & IoT Daily, Chuck Martin - Wednesday, June 27, 2018
The City of Boston has granted autonomous driving company nuTonomy and i ...
- Automakers Listen To Customers, Vehicles Get Better
Drive Time, Tanya Gazdik - Monday, June 25, 2018
Of all the J.D. Power studies, the automakers perhaps take the I ...
- Chevrolet, Honda Resurrect Blazer, Pilot
Marketing Daily, Tanya Gazdik - Friday, June 22, 2018
"A four-door Blazer is square in line with what shoppers want a ...
- Toyota Sympathizes With Tired Soccer Fans
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2018
"We also took into consideration truck-opportunity markets, the role of media a ...
- Nissan Signs On As Sponsor Of Motor Trend Group's 'The Truck Show'
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2018
"Nissan has a strong truck story to tell with Titan, and worki ...
- Tariffs Will Affect Auto Industry In Many Ways
Drive Time, Tanya Gazdik - Tuesday, June 19, 2018
One automotive analyst called the trade moves by the Trump administration "willf ...
- Audi In Crisis Mode As CEO Arrested
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2018
German authorities arrested Audi Chief Executive Officer Rupert Stadler as part ...
- Audi Boss Arrested Over 'Dieselgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 19, 2018
How's this for a piece of brand-damaging news? Not only has Audi ...
- Lexus Launches Performance Campaign, Golf Sponsorship
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
The campaign's spots and videos offer a rare glimpse behind the scen ...
- Driverless Vehicle Created To Deliver Things
Around the Net in IoT, Chuck Martin - Thursday, June 14, 2018
Rather than working on a driverless vehicle to carry passengers, a compa ...