- Accenture Interactive Wins Global Maserati Assignment
MAD, Steve McClellan - Tuesday, November 28, 2017
As Maserati's global experience agency, Accenture Interactive will be responsible for digit ...
- Ford, WPP In Talks About Their Future Relationship
MAD, Steve McClellan - Tuesday, November 28, 2017
On Tuesday, WPP disclosed it is in talks with Ford, which sa ...
- Lincoln Debuts Nautilus, Preps Navigator Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 29, 2017
Breaking in the spring, the Navigator campaign continues to feature actor Matth ...
- Subaru Unveils Ascent SUV With Help From The Barkleys
Marketing Daily, Tanya Gazdik - Wednesday, November 29, 2017
The Barkleys will be featured in Ascent advertising when it breaks ne ...
- Brochures Still Effective Auto Marketing Tool
Marketing Daily, Tanya Gazdik - Tuesday, November 28, 2017
According to shoppers, printed brochures offer benefits that cannot be duplicated ...
- Subaru Sponsors 'Cat Friday' With ASPCA
Marketing Daily, Tanya Gazdik - Friday, November 24, 2017
Subaru and the ASPCA have provided grant funding to 90 animal welfa ...
- Waymo Takes Big Lead In Self-Driving Car Patents; GM, Ford Follow
Connected Thinking, Chuck Martin - Tuesday, November 21, 2017
While Uber and Volvo made noise with their joint deal on self-drivi ...
- Porsche Surprises Coffee Drinkers With Ride At Test Track
Marketing Daily, Tanya Gazdik - Tuesday, November 21, 2017
"You've got people thinking they're about to get a cup of high-power ...
- Uber Buying 24,000 Self-Driving Cars From Volvo
Connected Thinking, Chuck Martin - Monday, November 20, 2017
Uber is moving ahead with self-driving cars in a big way. Vol ...
- Audi Gets Honest About Holiday 'Cheer'
Marketing Daily, Tanya Gazdik - Monday, November 20, 2017
Audi wanted to have fun with this year's holiday ads and ...
- Acura, Amazon Examine Entrepreneurial Spirit In Doc
Marketing Daily, Tanya Gazdik - Monday, November 20, 2017
The film, "This Is What We Make," marks the first time eith ...
- Consumers Search For Black Friday Deals More Than Cyber Monday
Performance Marketing Insider, Laurie Sullivan - Monday, November 20, 2017
Using data from Google Trends, the maps show the states with t ...
- Subaru Continues To 'Share The Love'
Marketing Daily, Tanya Gazdik - Thursday, November 16, 2017
Over the last 10 years, Subaru has donated more than $94 milli ...
- Genesis Uses Branded Content Via TEN To Launch G80 Sport
Marketing Daily, Tanya Gazdik - Thursday, November 16, 2017
"TEN's enthusiasts are especially influential and make between four and six make/mod ...
- Tesla Surprises With A Roadster At Semi Event
Marketing Daily, Tanya Gazdik - Friday, November 17, 2017
"Very few brands have the ability to emotionally connect with consumers qui ...
- Nissan Renews, Extends Univision Partnership
Marketing Daily, Tanya Gazdik - Wednesday, November 15, 2017
"At Nissan, we value the importance of diversity within our overall marketi ...
- Jaguar Land Rover Appoints New CMO
Marketing Daily, Tanya Gazdik - Monday, November 13, 2017
Felix Brautigam's experience with another luxury brand like Porsche will be helpf ...
- Car2Go Showcases Diverse Membership
Marketing Daily, Tanya Gazdik - Monday, November 13, 2017
Media agency SwellShark worked with Paradigm Talent Agency to identify Run t ...
- VW Hires Agency Executive As Senior Vice President Of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, November 8, 2017
Jim Zabel will be responsible for all facets of marketing for Volkswag ...
- J.D. Power Cautions Automakers Against Relying On Incentives
Marketing Daily, Tanya Gazdik - Tuesday, November 7, 2017
With the 2018 auto sales forecast not looking much better than t ...
- 'Players' Tribune' Teams With Hyundai For NFL Series
Publishers Daily, Sara Guaglione - Friday, November 3, 2017
The Players' Tribune has partnered with Hyundai on a video series call ...
- Tesla Could Upgrade Customer Computers To Convert To Autonomous Vehicles
Around the Net in IoT, Chuck Martin - Friday, November 3, 2017
New Tesla cars seem to come with a bit more than mee ...
- Nissan Renews Star Wars Partnership
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
Star Wars provides the platform to make Nissan Intelligent Mobility approachable, whi ...
- AutoNation, Google Partner On Self-Driving Cars
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 2, 2017
AutoNation said Thursday it inked a partnership with Google to produce self-drivi ...
- Lexus Brings Back The Iconic Red Bow
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
In each storyline, the sound of the key fob cuts to reve ...
- Traditional Automakers Lag In Perception Behind Self-Driving Upstarts
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2017
"The solution for automotive manufacturers is to put more emphasis in marketi ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- Kia Comes 'Out Of Nowhere' To Take On Lexus
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2017
The goal of this campaign is to generate awareness of how f ...
- Volvo Cars Supports Fight Against Ocean Plastics
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2017
The car itself will help tackle the problem of marine pollution, ...
- Honda Turns Homeowners' Garages Into Dealerships
MAD, Larissa Faw - Friday, October 27, 2017
The experiential effort From Sid Lee is supported with online, social med ...