- Honda Plays Up 'Best' Status
Marketing Daily, Tanya Gazdik - Monday, October 30, 2017
Metal trophy figures representing human accomplishments in sports, academics, music and scien ...
- BMW Launches U.S. Creative Review
Accounts on the Move, Steve McClellan - Thursday, October 26, 2017
BMW has kicked off a review for its U.S. Creative AOR assignmen ...
- Edmunds Partners With Facebook For Used Cars
Marketing Daily, Tanya Gazdik - Friday, October 27, 2017
The partnership is one way Edmunds is keeping ahead of the digit ...
- Secret Weapon Wins Honda Dealers Assignment
Accounts on the Move, Steve McClellan - Wednesday, October 25, 2017
The North Texas Honda Dealers Association has named Los Angeles-based ad agen ...
- TEN, Exponential Partner For Curated Video Content Ads
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2017
Research shows that consumers are increasingly moving away from shopping for ca ...
- Infutor Introduces Predictive Intelligence Product For Auto Market
Email Marketing Daily, Ray Schultz - Wednesday, October 25, 2017
A new service from Infutor can help auto marketers reach prospects bas ...
- Automakers Mishandle Prospective Buyers' Calls
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2017
Calls present a huge opportunity for sales, as nearly 70% of a ...
- Neustar, J.D. Power Partner For Data Tracking
Marketing Daily, Tanya Gazdik - Monday, October 23, 2017
"Our industry has long needed an automotive audience standard that is found ...
- Volkswagen Introduces Tiguan Allspace With Quirky Film
Marketing Daily, Tanya Gazdik - Friday, October 20, 2017
DDB & Tribal Worldwide Amsterdam dramatized the revamped vehicle's increased space ...
- Hyundai Returns To Gran Turismo Video Game
Marketing Daily, Tanya Gazdik - Wednesday, October 18, 2017
The N 2025 Vision Gran Turismo is Hyundai's entry in GT Sport ...
- BMW Drivers Keep Going And Going
Out to Launch, Larissa Faw - Monday, October 16, 2017
BMW and agency KBS are promoting the German car maker's certified pre-own ...
- Nissan USA Targets Millennials, Gen X With New Truck
Marketing Daily, Tanya Gazdik - Friday, October 13, 2017
Since the Titan already attracts a higher percentage of Millennial and Generati ...
- Auto Sales Fall Short Over Columbus Day Weekend
Marketing Daily, Tanya Gazdik - Friday, October 13, 2017
"Dealers should continue to focus on quality over quantity, and ensure th ...
- Hyundai Aims To Make Car-Buying Experience Easier
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2017
The key elements of a new dealership program offered by Hyundai a ...
- Uber Engineers Open Up About Its Machine-Learning Platform
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 11, 2017
Uber Technologies' machine-learning platform, Michelangelo, is designed to manage data, train, evaluat ...
- Lexus Sponsors Web Series Aimed At Multicultural Millennials
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2017
Created with Macro Digital Studio, the 10-episode digital series features guest sta ...
- LGBT Diversity Is A Massive Opportunity, So Guess Who's Getting It Wrong
London Blog, Sean Hargrave - Monday, October 9, 2017
The research is in, and the worst at embracing diversity will co ...
- Mercedes-Benz Launches 'Justice League' Tie-in
Marketing Daily, Tanya Gazdik - Monday, October 9, 2017
The automaker will set up a "substantial" marketing campaign around the film ...
- IBM Watson: The Big Bet On IoT And AI
Connected Thinking, Chuck Martin - Thursday, October 5, 2017
The Internet of Things is about connections and the massive amounts ...
- Lawsuit Accuses Tesla Of Using Data Without Telling Consumers
Around the Net in Email, Ray Schultz - Wednesday, October 4, 2017
Tesla has been accused in a lawsuit of scanning information from driver&rsquo ...
- Cars.com Aims To Amplify Its Brand
Marketing Daily, Tanya Gazdik - Wednesday, October 4, 2017
Creative demonstrates how Cars.com provides a superior shopping experience by delivering data-driv ...
- Audi's New Global Campaign Kicks Off in Norway
Out to Launch, Larissa Faw - Tuesday, October 3, 2017
Audi is rolling out its new global campaign starting with Norway, t ...
- 67% See Need To Heavily Regulate Robots, Drones
Connected Thinking, Chuck Martin - Monday, October 2, 2017
A new Internet-connected future is coming and consumers have varying views abo ...
- Cadillac Shifts Marketing Exec To Head Vehicle Subscription Service
Marketing Daily, Tanya Gazdik - Tuesday, October 3, 2017
Melody Lee, director of brand marketing at General Motors' Cadillac division sin ...
- Chrysler Partners With Ride-Sharing Service For Kids
Marketing Daily, Tanya Gazdik - Monday, October 2, 2017
The automaker is joining with the app-based, on-demand service providing rides a ...
- Volkswagen Offers 'People First Warranty'
Marketing Daily, Tanya Gazdik - Monday, October 2, 2017
While the warranty is intended to instill confidence in the brand's produc ...
- Chrysler Adds Actor Dax Shepard To Sesame Street Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
Featuring the Chrysler Pacifica and Chrysler Pacifica Hybrid, the "It's Electric" vid ...
- Toyota Launches Airbag Replacement Awareness Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
While 19 manufacturers and tens of millions of vehicles are involved ...
- Local U.S. Ads Rise Slowly, Digital Rockets
MediaDailyNews, Wayne Friedman - Thursday, September 28, 2017
Local advertising revenue is set to slowly climb over the next fo ...
- Mini USA Appoints Pereira & O'Dell, 360i And Merkle As New Agency Partners
Accounts on the Move, Steve McClellan - Tuesday, September 26, 2017
Mini USA has appointed San Francisco-based Pereira & O’Dell to be t ...