- Audi Finds Wild Success With Airbnb Promotion
Marketing Daily, Tanya Gazdik - Thursday, April 13, 2017
Elements of success in a campaign like this are shared experiences a ...
- In Luxury Auto, Dealers Must Be Data-driven
Engage:Affluent, Lena Bourgeois - Wednesday, April 12, 2017
The dealership is no longer a consumer's first stop when researching ...
- Acura Debuts 2018 TLX With 'What A Ride' Marketing Campaign
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2017
The mobile-first campaign, from MullenLowe, was created entirely using vertical video. ...
- Lincoln Pilots New Chauffeur Service
Marketing Daily, Tanya Gazdik - Wednesday, April 12, 2017
The program offers owners the opportunity to schedule a driver to co ...
- AR Becoming A Reality For Connected Cars
Around the Net in IoT, Chuck Martin - Tuesday, April 11, 2017
Augmented Reality is coming to the automotive industry. As part of t ...
- Young Millennials, Gen Z Rebuke Self-Driving Cars
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
Just 18% think their next vehicle is more likely to be ma ...
- New York Auto Show Promises Many Vehicle Intros
Marketing Daily, Tanya Gazdik - Tuesday, April 11, 2017
One automaker you won't see is Tesla. In the same way 7- ...
- Consumers Like Advanced Features In Cars, But Not Paying For Them
Connected Thinking, Chuck Martin - Sunday, April 9, 2017
On one side are connected cars. On the other are consumer preferenc ...
- Kelley Blue Book, Autotrader Kick Off Promos
Marketing Daily, Tanya Gazdik - Monday, April 10, 2017
Kelley Blue Book is offering instant cash for car shoppers who a ...
- Automotive Marketer of the Year: Tim Mahoney, CMO, Chevrolet
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
Tim Mahoney just celebrated his fourth year at the automaker on Apr ...
- Automotive Agency Of The Year (Traditional): Commonwealth//McCann (Chevrolet)
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
Creative highlights of the year include the "Real People" series, a long-fo ...
- Best Integrated Campaign (3 channels or more, including online): Nissan Rogue from Nissan Direct
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
The automaker took full advantage of an integration with the new "St ...
- Automotive Agency Of The Year (Digital): Ansible (Kia)
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
Ansible created a bot for Facebook Messenger to introduce consumers to t ...
- Best Social Campaign: Carmichael Lynch for Subaru Zero Landfill Initiative
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
As the first automotive manufacturer in U.S. history to become zero landfi ...
- Best Minority or Interest Group Campaign: Walton Isaacson for Lexus RX
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
Lexus promoted its revamped 2016 RX crossover with a unique marketing campai ...
- Best Viral Marketing Execution or Campaign: SapientRazorfish for Mercedes-Benz, #MBPhotoPass
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
This is a social media campaign that went viral. Via its #MBPhotoPa ...
- Best Interactive Execution or Campaign: Spark44 and Mindshare for Jaguar Land Rover
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
To support the launch of the Jaguar XE compact luxury sedan a ...
- Best Campaign For a Dealer Group: Goodby Silverstein & Partners, Doner, Society and Mosaic for Chrysler Pacifica
Marketing Automotive Awards, Tanya Gazdik - Thursday, April 6, 2017
The agencies created a dealer experience around the Pacifica designed to enterta ...
- TEN Launches Motor Trend OnDemand In UK, Europe
Publishers Daily, Sara Guaglione - Thursday, April 6, 2017
One of the goals of the Motor Trend OnDemand app is ...
- MediaPost Names Marketing:Automotive Award Winners
Marketing Daily, Tanya Gazdik - Wednesday, April 5, 2017
We congratulate this year's winners, who will be honored in New Yo ...
- NEW! Nissan Europe Updates Micra With 'Meet The Accomplice'
Out to Launch, Amy Corr - Tuesday, April 4, 2017
April Fool's Day gags. Teddy Gun is not a joke. Let's lau ...
- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
Television News Daily, Wayne Friedman - Tuesday, April 4, 2017
Automotive advertising is the biggest category for the show -- some $ ...
- MediaPost Names Marketing:Automotive Award Winners
Marketing: Automotive, Tanya Gazdik - Tuesday, April 4, 2017
2016 was another record-breaking year for the auto market, with U.S. shoppe ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, April 4, 2017
On Wednesday (3/8), BMW published a YouTube video on its official BMWU ...
- Tesla Sets Records For Production And Deliveries In Q1
Marketing Daily - Top of the News, Thom Forbes - Monday, April 3, 2017
Tesla bested analysts' expectations for its first quarter in style, it announc ...
- IoT Security Concerns Higher In Europe Than U.S.
Connected Thinking, Chuck Martin - Friday, March 31, 2017
The Internet of Things has no global boundaries. As a result, t ...
- Lexus, Honda Know How To Pull A Prank
Marketing Daily, Tanya Gazdik - Friday, March 31, 2017
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you' ...
- Lexus, Honda Know How To Pull A Prank
Marketing: Automotive, Tanya Gazdik - Friday, March 31, 2017
Lexus rolled out the "Lexus Lane Valet" on Thursday morning. If you' ...
- Audi Takes On The Competition Point Blank
Marketing Daily, Tanya Gazdik - Wednesday, March 29, 2017
"We wanted to showcase the vehicle's progressive design and powerful performance, whi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, March 30, 2017
On Monday (2/13), BMW published a YouTube video for BMW 5 Serie ...