- Streaming Viewers Show High Tolerance For Advertising
Research Intelligencer, Rob Williams - Wednesday, December 28, 2022
Viewers of live television are more likely than streaming audiences to expre ...
- Agency Media Director: Trust Still An Issue For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, December 23, 2022
CTV won't reach its full advertising potential until it can deliver ...
- Even 'Ad Intolerants' Watch Ad-Supported Services, But Enthusiasm For New AVODs Is Modest
Digital News Daily, Karlene Lukovitz - Wednesday, December 21, 2022
Relatively small percentages plan to subscribe using the new Disney+ and Netfl ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Billions For New Original Streaming Content? Your Recession Is Coming Soon
TV Watch, Wayne Friedman - Monday, December 19, 2022
What potential financial cuts might be coming to streamers -- perhaps ...
- 23% Of U.S. SVOD Subscribers Report Switching To AVOD Tiers In Q3
Video Insider, Karlene Lukovitz - Tuesday, December 13, 2022
Do Kantar's survey results suggest what kind of switching rates Disney+ a ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- U.S. Households Using Ad-Supported Streaming Services To Reach 52M By 2027
Digital News Daily, Karlene Lukovitz - Thursday, December 8, 2022
That's a 6.7% CAGR, vs projected 33% growth over the same six-ye ...
- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, November 22, 2022
The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- What Will Brands Gain From The Newest Advertising Channels?
MediaDailyNews, Lydia Martin - Monday, November 14, 2022
Following the publication of Q3 earnings at the end of October, ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Some Creators Unhappy About Netflix Mid-Video Ads: Report
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
Netflix is also said to have no plans to share ad reve ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix To Launch Ad-Supported Tier In U.S. Nov. 3, Beating Disney+
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Ad inventory already "nearly sold out," Netflix says. ...
- Consumers Cutting Back On Groceries Before Streaming Subs, Peg $11 As Max For Subs With Ads
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Reduced-price AVOD subs are most likely to attract uptake going forward, fin ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Samsung: New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
Video Insider, Karlene Lukovitz - Tuesday, September 20, 2022
Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching mo ...