- Disney+ AVOD Projected To Account For 88% Of Its Global Subs By 2028
Video Insider, Karlene Lukovitz - Monday, December 5, 2022
In contrast, Netflix's ad-supported tier is projected to make up just 2 ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- Consumers Spend 6 Hours Per Week Watching Video On Phones, AVOD Dominates
Digital News Daily, Karlene Lukovitz - Thursday, December 1, 2022
Ad-supported video accounts for two of those hours, according to Parks Associat ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Hybrid Tiers To Drive 42% Growth In AVOD Revenue By 2028
Digital News Daily, Karlene Lukovitz - Tuesday, November 22, 2022
The new ad-supported/subscription-supported Disney+ and Netflix offerings, along with other majors, a ...
- 23% Of Ad-Supported OTT Service Users Click On, Buy From Ads
Video Insider, Karlene Lukovitz - Tuesday, November 15, 2022
About 37 million U.S. households now use at least one AVOD ...
- What Will Brands Gain From The Newest Advertising Channels?
MediaDailyNews, Lydia Martin - Monday, November 14, 2022
Following the publication of Q3 earnings at the end of October, ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Some Creators Unhappy About Netflix Mid-Video Ads: Report
Digital News Daily, Karlene Lukovitz - Monday, November 7, 2022
Netflix is also said to have no plans to share ad reve ...
- Data: SVOD, AVOD Subscriber Demos 'Overwhelmingly' Alike
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Even when it comes to household income, U.S subscribers to ad-supported tie ...
- Ad-Free Vs. Ad-Supported Streaming Subscribers: Similar Distribution In Age, Gender, Income
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in ter ...
- Americans Near 'Double Digits' Number Of Video Services
Television News Daily, Wayne Friedman - Friday, October 28, 2022
Consumers now average 9.86 video services -- up from 8.8 a ye ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Netflix Promises Ad Progress, Discloses Some Advertisers Turned Away
Digital News Daily, Karlene Lukovitz - Wednesday, October 19, 2022
COO, Chief Product Officer Greg Peters defends new AVOD's pricing, says current ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix To Launch Ad-Supported Tier In U.S. Nov. 3, Beating Disney+
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Ad inventory already "nearly sold out," Netflix says. ...
- Consumers Cutting Back On Groceries Before Streaming Subs, Peg $11 As Max For Subs With Ads
Digital News Daily, Karlene Lukovitz - Friday, October 7, 2022
Reduced-price AVOD subs are most likely to attract uptake going forward, fin ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Samsung: New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD
Video Insider, Karlene Lukovitz - Tuesday, September 20, 2022
Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching mo ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- Mobile App Installs: Netflix Leads Among SVODs, Tubi Among AVODs
Video Insider, Karlene Lukovitz - Tuesday, September 6, 2022
Sling TV had the fewest net installs among SVODs compared during t ...
- Poll: Most Families That Stream Kids' Content Eschew Linear TV
Advanced TV Insider, Karlene Lukovitz - Thursday, September 1, 2022
Nearly two-thirds of these families report no access to linear. ...
- Forecast: Global Ad Spend To Slow To 2.6% In 2023, Linear TV, Social Media To Falter, AVODs Outperform
Digital News Daily, Karlene Lukovitz - Wednesday, August 24, 2022
The WARC forecast calls for an actual decline in spending for line ...
- Kagan: Ad-Supported Tiers May Cannibalize Netflix, Disney+ Full-Price Subs
Video Insider, Karlene Lukovitz - Tuesday, August 23, 2022
Survey suggests strong preference for ad-supported VODs regardless of income levels, ag ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Performance Marketing Insider, Laurie Sullivan - Friday, August 19, 2022
It may be an understatement that frequency capping doesn't work as we ...
- Survey: 72% Of Netflix Users Not Interested In Switching To Ad-Supported Version
Digital News Daily, Karlene Lukovitz - Tuesday, August 9, 2022
A limited-sample survey's finding could actually be a positive indicator for Netf ...