- Local TV Projected For A 9% Advertising Increase, National TV Could Take Hit Later This Year
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
MoffettNathanson Research projects that the major four U.S. broadcast networks will si ...
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
The estimate assumes Netflix can gain about 10 million paid U.S. subscribe ...
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Digital News Daily, Karlene Lukovitz - Tuesday, May 17, 2022
Ad load would be about the same as HBO Max's ad-supported tie ...
- Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown
Video Insider, Karlene Lukovitz - Tuesday, May 17, 2022
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% ...
- TV Bundles Grow As Viewers Add Streaming Services
Research Intelligencer, - Friday, May 13, 2022
Many consumers say they plan to add to their current number ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- Crackle Owner 'Chicken Soup' To Acquire Redbox
Digital News Daily, Karlene Lukovitz - Thursday, May 12, 2022
The $375-million merger aims to make Chicken Soup for the Soul Entertainme ...
- Netflix Could Launch Ad-Supported Option By The End Of The Year: 'NY Times'
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
News that Netflix could launch an ad-supported option came via a compa ...
- U.S. To Drive Doubling Of Global AVOD Revenues, To $70B, This Year
Digital News Daily, Karlene Lukovitz - Monday, May 9, 2022
U.S. AVOD revenue generated by series and features will grow by $ ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- 20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
TiVo's latest survey finds nearly a quarter of North American adults ha ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
Digital News Daily, Karlene Lukovitz - Monday, April 18, 2022
Nonpaid streaming service households drove growth up from 74% year ago; whi ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV Devices
Television News Daily, Wayne Friedman - Friday, April 8, 2022
In Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
TV Watch, Wayne Friedman - Wednesday, March 23, 2022
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...
- Younger Viewers Favor SVODs More Than Broadcast TV Networks
Research Intelligencer, - Monday, March 21, 2022
Netflix and Amazon Prime Video are the only two services viewers ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
While an ad-supported tier still isn't in Netflix's plans, Spence Neumann acknowledg ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- TelevisaUnivision To Launch Two New Streamers: ViX And ViX+
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Having three or more services appears to tip the odds in fav ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...