- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- Can Legacy Linear TV Owners Really Expand To Full-Funnel Marketing?
TV Watch, Wayne Friedman - Wednesday, March 23, 2022
In traditional media, top-of-the-funnel awareness continues to fuel virtually all its ...
- Younger Viewers Favor SVODs More Than Broadcast TV Networks
Research Intelligencer, - Monday, March 21, 2022
Netflix and Amazon Prime Video are the only two services viewers ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
While an ad-supported tier still isn't in Netflix's plans, Spence Neumann acknowledg ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- TelevisaUnivision To Launch Two New Streamers: ViX And ViX+
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and ...
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
Having three or more services appears to tip the odds in fav ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- Relevance Trumps High Streamer Ad Loads, Discovery+ Is Prime Example
Video Insider, Karlene Lukovitz - Tuesday, January 25, 2022
Discovery+ is perceived as having high ad loads, but they were deem ...
- Consumers Seek To Pare Streaming Costs In Quest For Simplicity
Research Intelligencer, - Monday, January 10, 2022
Consumers tend to care about the content more than the platform th ...
- Consumer Attitudes On Streaming Ads Remain Stable
Research Intelligencer, - Friday, January 7, 2022
The portion of U.S. adults who said they are likely to wat ...
- Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Video Insider, Karlene Lukovitz - Tuesday, January 4, 2022
As a new study shows, consumers' mounting frustration with content discovery a ...
- 19% Of Households Have vMVPDs, 49% Have Four+ Streaming Services
Advanced TV Insider, Karlene Lukovitz - Thursday, December 23, 2021
U.S. household vMVPD saturation is nearly double what it was as recent ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
That's nearly five times the $145 million in revenue the service report ...
- Streamer Growth Results in More Competition, Cutbacks In CTV Homes
Television News Daily, Wayne Friedman - Friday, December 10, 2021
U.S. viewers are watching more advertising video-on-demand services than subscription video-on-demand platform ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours
Research Intelligencer, - Friday, November 26, 2021
Consumption of apps or services that don't carry advertising, such as Netfl ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- Parents Want SVOD Programming That Builds Confidence Of Kids
Research Intelligencer, - Monday, November 15, 2021
Restoring kids' confidence and joy are the top drivers of family adopti ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...