- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
That's nearly five times the $145 million in revenue the service report ...
- Streamer Growth Results in More Competition, Cutbacks In CTV Homes
Television News Daily, Wayne Friedman - Friday, December 10, 2021
U.S. viewers are watching more advertising video-on-demand services than subscription video-on-demand platform ...
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
Advanced TV Insider, Karlene Lukovitz - Friday, December 3, 2021
With traditional TV audiences shrinking, being able to aggregate audiences across broadcas ...
- YouTube TV Latest To Eye Free Channels To Pump Up Advertising
Advanced TV Insider, Karlene Lukovitz - Friday, November 26, 2021
YouTube TV is reportedly in talks with Vox Media, Brat TV a ...
- Tubi Now On LG Smart TVs
Digital News Daily, Karlene Lukovitz - Friday, November 26, 2021
The Fox-owned AVOD says it is now distributed on 29 different platfo ...
- Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours
Research Intelligencer, - Friday, November 26, 2021
Consumption of apps or services that don't carry advertising, such as Netfl ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- Parents Want SVOD Programming That Builds Confidence Of Kids
Research Intelligencer, - Monday, November 15, 2021
Restoring kids' confidence and joy are the top drivers of family adopti ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looki ...
- 34% Of U.S. Internet Users Report Watching AVOD In Past Month
Advanced TV Insider, Karlene Lukovitz - Friday, October 15, 2021
That Q3 stat is up from 17% reporting the same in ...
- Redbox Signs FreeWheel For Programmatic Across Streaming Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, October 5, 2021
The partnership is designed to provide easy access to ad inventory acro ...
- Comcast's Xumo Claims An AVOD First: Ad-Free Movies
Digital News Daily, Karlene Lukovitz - Monday, October 4, 2021
The free, ad-supported streamer is launching an "Ad-Free Movie of the Wee ...
- Pluto TV To Pay $3.5M To Settle Charges It Violated FCC Closed-Captioning Rules
Digital News Daily, Karlene Lukovitz - Thursday, September 30, 2021
FCC charges that the streamer continued to operate existing and new platfor ...
- Streaming Ads Twice As Likely To Be Deemed Relevant As Linear TV Ads
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
Half of U.S. consumers say they prefer using AVOD services to redu ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content a ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix do ...
- Older TV Viewers Also Gravitate To AVOD
TV Watch, Wayne Friedman - Friday, August 13, 2021
This may reflect the type of product seen on AVOD versus SV ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video acce ...
- 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
Video Insider, Karlene Lukovitz - Tuesday, August 10, 2021
SVOD stacking levels reached 4.4 per household, but viewers using SVODs witho ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the auth ...
- Samsung Makes A Case For 40% AVOD Budget Allocations
Video Insider, Karlene Lukovitz - Tuesday, July 13, 2021
A Samsung Ads analysis of data from its 45-million-plus U.S. smart T ...
- Ad-Supported Streamers Gain Traction, Survey Finds
Television News Daily, Wayne Friedman - Tuesday, July 6, 2021
Sixty percent polled in a recent survey have "switched to ad support ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Advanced TV Insider, Karlene Lukovitz - Friday, June 25, 2021
Content quality is crucial, but other factors are just as important ...
- Tubi, TikTok Partner On Live 'Reunion Special' To Promote Old Shows
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
Tubi hopes to draw younger viewers to its lineup of "nostalgic" sho ...
- Tubi To Implement Unified ID 2.0
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Tubi is the latest publisher to use The Trade Desk's audience identi ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platf ...