- 25% Of U.S. Net Users Have Both AVODs And SVODs... And AVODs Are Upping Their Content Game
Video Insider, Karlene Lukovitz - Tuesday, August 10, 2021
SVOD stacking levels reached 4.4 per household, but viewers using SVODs witho ...
- Tiered Streaming Options' Strong Appeal; Prime Video's Powerful Membership Draw
Advanced TV Insider, Karlene Lukovitz - Friday, July 30, 2021
"Tiered plans give viewers control of their experience," sums up the auth ...
- Samsung Makes A Case For 40% AVOD Budget Allocations
Video Insider, Karlene Lukovitz - Tuesday, July 13, 2021
A Samsung Ads analysis of data from its 45-million-plus U.S. smart T ...
- Ad-Supported Streamers Gain Traction, Survey Finds
Television News Daily, Wayne Friedman - Tuesday, July 6, 2021
Sixty percent polled in a recent survey have "switched to ad support ...
- How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Advanced TV Insider, Karlene Lukovitz - Friday, June 25, 2021
Content quality is crucial, but other factors are just as important ...
- Tubi, TikTok Partner On Live 'Reunion Special' To Promote Old Shows
Digital News Daily, Karlene Lukovitz - Friday, June 25, 2021
Tubi hopes to draw younger viewers to its lineup of "nostalgic" sho ...
- Tubi To Implement Unified ID 2.0
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Tubi is the latest publisher to use The Trade Desk's audience identi ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platf ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Rakuten Advertising To Use Magnite CTV Platform Across U.K., Europe
Digital News Daily, Karlene Lukovitz - Thursday, June 3, 2021
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakut ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly Half
Video Insider, Karlene Lukovitz - Tuesday, May 25, 2021
The U.S. -- the world's largest AVOD market by ad revenues ...
- What's Right - And Wrong - With AVODs
Advanced TV Insider, Karlene Lukovitz - Friday, May 21, 2021
Consumers are quite open to ad-supported streaming services -- even if mode ...
- Paramount+ Sets August Launch for Australia
Digital News Daily, Karlene Lukovitz - Monday, May 10, 2021
ViacomCBS, which acquired Australian linear Channel Ten in 2017, will rebrand Ten ...
- Consumers Plan To Spend As Much Or More Time Watching Live, SVOD And AVOD In Next 6 Months
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
Fully 86% of consumers plan to watch live TV at the sa ...
- Crackle Plus To Bow Chicken Soup For The Soul AVOD Network
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The new platform will include both VOD and a FAST channel. Crack ...
- Tubi Flips Strategy With Leap Into Original Content
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will lo ...
- New HBO Max AVOD To Cost $9.99 Per Month
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
MVPDs aren't thrilled about the cheaper subscription option, but may be ab ...
- Roku Rebrands Quibi Content As 'Roku Originals'
Digital News Daily, Karlene Lukovitz - Thursday, April 22, 2021
Roku said the name will also be used for future original programmi ...
- 60% Of Consumers Are Good With Limited Ads For Cheaper Video Services: Deloitte
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
But when it comes to music, 45% of consumers overall -- a ...
- Analyst: Tubi Should Yield $1B In Advertising By 2023
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
The FAST will yield $380 million in advertising this year, says ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer
Video Insider, Karlene Lukovitz - Tuesday, April 6, 2021
Pluto TV and other free, ad-supported streaming services will face greater competiti ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms in ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto Marketer
Television News Daily, Wayne Friedman - Thursday, March 25, 2021
The companies claim this is the first VOD deal of its ki ...
- Tubi Recruiting Advertisers As It Preps Original Programming Launch: Report
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
But Fox has made it clear it won't invest to develop t ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?
TV Watch, Wayne Friedman - Friday, March 12, 2021
Media agency execs are fairly sure TV networks will do everything possib ...
- FOX CFO: Tubi Will Surpass Broadcast Entertainment Network Revenue
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
"Over time, you'll see the curves cross," Steve Tomsic said during ...
- AVOD Platforms Forecast To Grow To $18 Billion By 2025
Television News Daily, Wayne Friedman - Monday, March 8, 2021
Looking at individual AVOD platforms, Hulu pulled in $653 million in advertisi ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AV ...
- Kilar On HBO Max AVOD: 'Turns Out Most People Are Not Wealthy'
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
HBO Max, whose prospects for making the streaming wars cut have be ...