- Nearly A Quarter Of Streaming Adults Use AVOD Regularly
Video Insider, Karlene Lukovitz - Tuesday, October 6, 2020
Compared to 21% of streaming adults who use AVOD regularly, 69% repo ...
- AVOD Vs. SVOD? That's A False Choice, Say ViacomCBS's DeBevoise And Others
Advanced TV Insider, Karlene Lukovitz - Friday, October 2, 2020
The ad-supported versus subscription-supported question is becoming increasingly irrelevant, according to executiv ...
- TV's Slow Recovery: Projected To Drop 10% For 2020
Television News Daily, Wayne Friedman - Monday, August 31, 2020
TV advertising's sharp 28% decline in Q2 will be slowed by ...
- NBCU Adds Free NBC Sports Channel To Peacock
Digital News Daily, Karlene Lukovitz - Monday, August 24, 2020
Starting August 24, NBC Sports on Peacock will offer live and on-dema ...
- Streamers Still Watch Lots Of Linear... But 5% Of OTT Viewers Get No Linear Ads
Advanced TV Insider, Karlene Lukovitz - Friday, August 21, 2020
People who consistently watch multiple hours of streamed content each week al ...
- 5 Premium Ad-Supported Video Platforms Up 31% In Q2 Ad Revenues
Television News Daily, Wayne Friedman - Friday, August 14, 2020
Pluto TV, Roku, Hulu, Tubi, and Peacock pulled in an estimated $8 ...
- Pluto TV Debuts On Verizon Mobile, STB, Fire Platforms
Advanced TV Insider, Karlene Lukovitz - Friday, July 24, 2020
The cross-platform integration of the ViacomCBS streamer is the largest to da ...
- Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing
Television News Daily, Wayne Friedman - Monday, July 20, 2020
This year's projection is total TV revenue will decline to $61 billi ...
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Video Insider, Karlene Lukovitz - Tuesday, June 30, 2020
Churn rates for OTT services overall rose 6 percentage points versus ...
- HBO Max Replacing HBO Go; HBO Now Rebranded As HBO; Max Has 1.7M Downloads To Date
Digital News Daily, Karlene Lukovitz - Monday, June 15, 2020
WarnerMedia is attempting to clear up consumer confusion around the three servic ...
- Fubo Sports Network Launching On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, May 19, 2020
The sports network, launched by FuboTV last September, is already available ...
- Pluto TV Partners With TiVo, Adds CBS Sports HQ
Digital News Daily, Karlene Lukovitz - Wednesday, May 6, 2020
ViacomCBS continues to expand Pluto TV's distribution, with the TiVo deal comi ...
- MoffettNathanson: Peacock's Launch Timing Is A Mixed Bag
Digital News Daily, Karlene Lukovitz - Friday, April 17, 2020
NBCU has indicated that its advertiser launch base is stable despite t ...
- Tubi To Use TransUnion Data For Ad Targeting
Digital News Daily, Karlene Lukovitz - Thursday, April 16, 2020
The credit bureau's data on individual consumers will be combined with Tubi ...
- Quibi Launches Today, Facing Unforeseeable Reality Shift, Considerable Skepticism
Digital News Daily, Karlene Lukovitz - Monday, April 6, 2020
Phone-only Quibi, originally designed for quick news and entertainment videos as peop ...
- CSM Exec: Streamers Now Need To Go Beyond Content To Create Affinity, Retention
Video Insider, Karlene Lukovitz - Tuesday, March 17, 2020
Content is too ubiquitous to achieve retention on its own -- particular ...
- Comcast Acquires Xumo
Digital News Daily, Karlene Lukovitz - Wednesday, February 26, 2020
The free, ad-supported Xumo will continue to operate as an independent busines ...
- Tubi Now Reports 25M Monthly Users Worldwide
Digital News Daily, Karlene Lukovitz - Wednesday, February 12, 2020
The AVOD -- which is apparently seeing the greatest growth internationally ...
- Hulu To Intro Choice-Based And Transactional Ads, Eyes Product Insertion
Digital News Daily, Karlene Lukovitz - Thursday, January 16, 2020
The Disney streamer that gave us pause ads and ads triggered ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data a ...