- Kidde Takes Fire Safety Into a Smarter Future
Brand Insider Podcast, Doug Parks - Friday, October 31, 2025
This week, Doug Parks sits down with Matt Heizman to talk abo ...
- Maybelline Focuses On Authenticity In WNBA Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, October 13, 2025
Women's National Basketball Association star Bridget Carleton is featured in a campai ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Scout Motors Applauds Workers, Factory Hometown
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2025
Shot entirely in Blythewood, South Carolina without any actors, the ad ai ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- The Super Bowl Is A Good Investment For D2C Brands
Marketing Insider, Megan Boveri - Wednesday, January 22, 2025
Now is the time to start planning for next year's big g ...
- Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
Research Intelligencer, Robert Williams - Monday, December 23, 2024
Broad brand awareness and personalized outreach not only capture attention but al ...
- Project Peacock Made Discover's Campaign Fly
Performance Marketing Insider, Laurie Sullivan - Thursday, December 19, 2024
Discover for the first time launched a product other than a cred ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- Streaming Platforms Need More TV Messaging - Here's What's Missing
TV Watch, Wayne Friedman - Monday, June 19, 2023
One key area that has been a non-starter for years is getti ...
- Goodlife's Great Digitized Delivery Truck Caper
The MediaPost Cases, Lisa Singer - Tuesday, April 18, 2023
Delivery trucks and buggies may have been the original OOH vehicle. Goodli ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- Global Marketers Say Brand Awareness Is Most Important Metric
Research Intelligencer, - Friday, April 15, 2022
Marketers spent more than half of their budgets on digital media channel ...
- Skyn Shoots Down Men's Excuses For Not Wearing Condoms
Marketing Daily, Tanya Gazdik - Wednesday, December 1, 2021
For the ad, Skyn redesigned the packs by labeling them with assort ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Performance Marketing Insider, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creati ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and acro ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver f ...
- How Adland Is Commemorating Juneteenth
Mediapsssst, Richard Whitman - Monday, June 15, 2020
A growing number of holding companies and agencies are commemorating the d ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
With so many options, do consumers still fall in love with the ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
The MediaPost Cases, Nina Lentini - Tuesday, March 3, 2020
Within the film, they asked USWNT stars of past and present abo ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Vital Farms Cries 'Bull,' Sees Egg Sales Rise
The MediaPost Cases, Nina Lentini - Monday, October 28, 2019
With "free" in the name, it's no wonder that cage-free was t ...