- B2B Headbangers: Buyers List Their Main Frustrations
Email Insider, Ray Schultz - Monday, June 14, 2021
B2B buyers will pay for great ecommerce service. But they're quick ...
- B2B Community Should Replace Saturation Marketing
Around the Net in Email, Ray Schultz - Wednesday, June 9, 2021
B2B marketers are annoying prospects with some of their tactics — f ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on h ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to us ...
- Starcom And Telenor Group Create Data Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, June 7, 2021
Starcom will broker data to support the brand and its corporate identi ...
- Sales Reps Pull Better Close Rates When Offered Incentives, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Email is also an important factor, driving higher B2B close rates wh ...
- B2B Tech Firm Outreach Snares $200 Million In Funding
Email Marketing Daily, Ray Schultz - Thursday, June 3, 2021
The company will use the funding to further build its sales a ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
Email Insider, Ray Schultz - Tuesday, June 1, 2021
Ad spending will rise by 4.1% in Q2, American Express and T ...
- ABM And the Virus -- Enterprise Brands Are In A Radical Shift
Email Insider, Ray Schultz - Friday, May 28, 2021
Most big firms expect to increase their ABM spend this year, a ...
- Study: Newspapers Should Focus On B2B Subscribers
Publishers Daily, Ray Schultz - Thursday, May 27, 2021
From the "Financial Times" to "The New York Times," publications are pursui ...
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Email Insider, Ray Schultz - Wednesday, May 26, 2021
Almost half sent more cold emails to prospects during the past yea ...
- Stirista Launches New Division, AccessB2B
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 25, 2021
A gap in the business-to-business landscape led Stirista this week to laun ...
- How To Elevate Your B2B Marketing Performance
Around the Net in Email, Ray Schultz - Monday, May 24, 2021
Email is a very useful tool in B2B — if you understa ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- People.ai Acquires Hero Research, Salesforce Productivity Firm
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
With the acquisition, B2B sales reps will gain the ability to mo ...
- Good Intentions: Why Some B2B Marketers Use Intent Data, And Why Some Don't
Email Insider, Ray Schultz - Monday, May 10, 2021
Among the top challenges are creating a strategy and measuring the impa ...
- COVID Content Rush: B2B Consumption Rose 22% Last Year
Email Insider, Ray Schultz - Wednesday, May 5, 2021
High-tech people were the top content consumers, but healthcare professionals have ma ...
- Demandbase Acquires InsideView And DemandMatrix In B2B Data Move
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
Demandbase expands its go-to-market suite with new data capabilities. ...
- Mailchimp Offers Films To Stream For Small Business Week
Email Marketing Daily, Ray Schultz - Tuesday, May 4, 2021
Email firm Mailchimp is partnering with Oscilloscope Laboratories to offer a curat ...
- B2B Marketing And The Law Of Double Jeopardy
Around the Net in Email, Ray Schultz - Friday, April 30, 2021
A new study shows that B2B brands can achieve growth only ...
- Microsoft's LinkedIn Reports $3 Billion In Ad Revenue For Past Year
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billi ...
- ServiceNow Campaign Enters The World Of Wonka
MAD, Larissa Faw - Tuesday, April 27, 2021
The team on the campaign, developed by BBDO, worked closely with Warn ...
- What To Put In A B2B Email Depends On The Type
Around the Net in Email, Ray Schultz - Monday, April 26, 2021
Promotional emails and transactional emails require different types of content. Here ...
- Raising The Hood On B2B: Brands Say It's Difficult To Measure Content Marketing Impact
Email Insider, Ray Schultz - Monday, April 26, 2021
The biggest challenge is in determining ROI, Ascend2 and KoMarketing report. ...
- B2B Media Group Names Misera As VP Product
Email Marketing Daily, Ray Schultz - Friday, April 23, 2021
Misera will focus on developing the company's B2B.IQ data platform. ...
- Visit Milwaukee Positions City As Meeting Destination
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Meetings industry research indicates 64% of planners surveyed reported they're planning in-pers ...
- The Tyranny Of Email: Many Workers Would Rather Quit Than Open More
Email Insider, Ray Schultz - Thursday, April 22, 2021
Almost half of work-at-home employees would prefer to clean their bathrooms rath ...
- Companies Partner To Provide B2B Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
B2B marketers will have access to more in-depth first-party intent data with ...
- Demand Science Completes UK And Ireland B2B Acquisitions
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Demand Science has completed its acquisition of demand-generation platform Internal Results a ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience acro ...