People.ai Acquires Hero Research, Salesforce Productivity Firm

People.ai, an intelligence platform that provides insights on the impact of email, meetings and other activities by salespeople, has acquired Hero Research Inc., a Salesforce productivity company. 

The combined firms will provide sales teams with “the flexibility to manage their pipeline, territories, and activities" with a goal of "ultimately closing more deals,” states Oleg Rogynskyy, founder and CEO of People.ai. 

Rogynskyy observes: “Companies run sales on CRM, yet virtually every rep and manager we meet runs a shadow spreadsheet to manage what is actually happening in their territories.”

The purchase follows People.ai's acquisition of ClosePlan in October 2020.

In a related development, People.ai is launching an embedded Salesforce experience designed to give sales reps and managers the ability to incorporate Ai-driven data into their workflows, achieve a repeatable coaching cadence and close deals more quickly, the company says. 

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"CRM is the place where most sales organizations want their reps and managers to spend their time. Unfortunately, it's hard to find a rep that isn't trying to fill critical CRM gaps by stitching together a patchwork of other siloed sales tools without a cohesive workflow," says Thomas Wyatt, chief product and strategy officer at People.ai.

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