- Salesforce And Slack Are Now Getting Integrated
Email Marketing Daily, Ray Schultz - Wednesday, August 18, 2021
The combined platforms offer workflow notifications and other tools for sales te ...
- Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy
Marketing Insider, Vic Vaswani - Wednesday, August 18, 2021
Trust is key. In 2021 and beyond, B2B customers need to fe ...
- Future Acquires Several Dennis Publishing Verticals
Publishers Daily, Ray Schultz - Monday, August 16, 2021
The company is buying "Kiplinger," "PC Pro" and "The Week" in ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce sto ...
- Performance Marketing Focus Remains On Video, Search
MediaDailyNews, Michael McLaren - Monday, August 9, 2021
Expect to see gains in video and performance-oriented ads to continue post-pande ...
- Breaking B2B Stereotypes With Content Worth Watching
MAD, Lauren Silverman - Thursday, August 5, 2021
B2B marketing has never been more relevant to the entertainment trends audienc ...
- Five Data Points To Keep In Mind When Creating B2B Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, August 4, 2021
It takes data to get the most out of B2B email campaign ...
- Display Poised To Overtake Search In Digital B2B Ad Marketplace
Research Intelligencer, Joe Mandese - Wednesday, August 4, 2021
After years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Account-Based Marketing Is A Growing Trend
Around the Net in Email, Ray Schultz - Tuesday, August 3, 2021
Account-based marketing is an increasingly important tool for brands. But do a ...
- B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
Email Insider, Ray Schultz - Friday, July 30, 2021
Marketing and digital design play important roles in B2B development, Stein I ...
- Act-On Software Names Gregg Ames And Syed Ahmed To Senior Roles
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
The company is in growth mode following a recent infusion of $ ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 26, 2021
For the first time, more than half of B2B marketers' digital spe ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effecti ...
- Three Ways To Boost Your B2B Email Newsletter
Around the Net in Email, Ray Schultz - Friday, July 23, 2021
B2B newsletters may draw less engagement than B2C. But they work. Here&rsquo ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when ...
- Email Open, Click Rates Fell In The UK Last Year
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
But not-for-profits saw increases in both and outperformed all other sectors, D ...
- Fast-Growing Public-Space Streaming Platform Atmosphere Adds FITE Channel
Video Insider, Karlene Lukovitz - Tuesday, July 20, 2021
The partnership adds combat sports to the ad-supported B2B streamer's mix ...
- A Peek Inside Relationship Marketing
Around the Net in Email, Ray Schultz - Friday, July 16, 2021
The goal of relationship marketing is to create a conversation between t ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest lev ...
- Mission's Mission: Making Produce A CPG
Brand Insider Podcast, Steve Smith - Friday, July 9, 2021
If Millennials have a signature food, then surely avocados would be i ...
- 6sense Provides Bombora's B2B Intent Data To Clients
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
Bombora runs a B2B publishing co-operative, working with hundreds of business a ...
- Meet Zeta Global's First CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 7, 2021
"Being able to build a brand from scratch is truly every marketer ...
- Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
Email Insider, Ray Schultz - Friday, July 2, 2021
Email is widely used to support marketing priorities like branding and le ...
- New Tool Allows Teams To Share Email Inboxes
Email Marketing Daily, Ray Schultz - Friday, July 2, 2021
The new Spark app feature prevents the confusion that can occur wh ...
- Hell-Bent On Intent: B2B Publisher Deploys Outside Data To Find Firms Seeking To Buy
Publishers Daily, Ray Schultz - Thursday, July 1, 2021
Breaking Media uses Bombora data to drive tailored content for advertisers. ...
- Outreach Hires Three Executives, Opens Atlanta Office
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
The firm will be hiring personnel with skills in customer success a ...
- Zeta And Dun & Bradstreet Alliance Creates New Data Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
The new market segment -- business-to-person (B2P) -- combines consumer and busine ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, b ...
- Meredith's MNI Extends Cover Wrap Format To B2B
Publishers Daily, Ray Schultz - Wednesday, June 16, 2021
Extended to digital, the format allows marketers to reach decision makers ...
- When B2B Marketing Just 'Feels Right'
Media Insider, Cory Treffiletti - Wednesday, June 16, 2021
If you speak to the end user like a human being w ...