- Survey: Most Parents Use Mobile For Shopping
Mobile Marketing Daily, Gavin O'Malley - Monday, July 25, 2016
The omnichannel customer journey continues to define the way most people approa ...
- NRF Predicts 10% Increase In Back-To-School Spending
Marketing Daily, Sarah Mahoney - Thursday, July 21, 2016
As online shopping continues to grow, with 46% planning to shop th ...
- Kohl's, JCPenney, Macy's Heading Back To School
Marketing Daily, Sarah Mahoney - Tuesday, July 19, 2016
Kohl's and JCPenney just unveiled marketing plans centered on bargains, deals a ...
- Target's New Ad Team? The Kids Are Alright
Marketing Daily, Sarah Mahoney - Monday, July 18, 2016
Looks like Target isn't satisfied with letting kids co-design its new C ...
- Best Buy, Office Depot Roll Out Back-To-School Ads
Marketing Daily, Sarah Mahoney - Monday, July 18, 2016
Best Buy is going for funny in a campaign aimed at t ...
- Dad Will Buy Kids' School Supplies On Mobile This Year (Probably)
Mobile Insider, Ben Frederick - Tuesday, July 19, 2016
Dads will be more likely to purchase back-to-school supplies on their mobi ...
- Crystal Ball At The Mall: Look For Stronger Back-To-School Spending
Marketing Daily, Sarah Mahoney - Friday, July 15, 2016
While 93% of shoppers plan to spend at least some time ...
- NRF: Parents To Rein In Spending, Use More Coupons
Marketing Daily, Sarah Mahoney - Thursday, July 7, 2016
Target hopes to benefit from that smart-shopping parent, as it gears ...
- Social Lessons For The Back-To-School Marketer
Social Media Insider, Thom Forbes - Thursday, July 7, 2016
Toni Box, senior director of social media & content at PMX, delv ...
- Back To School Underway; Staples Taps Perry To Reach Teachers
Marketing Daily, Sarah Mahoney - Tuesday, June 28, 2016
This year, the retail chain is including a sweepstakes, so that anyo ...
- Blogs And Social Media Help Back-To-School Shoppers
Research Brief, Jack Loechner - Friday, June 10, 2016
U.S. adults leading their families' back to school shopping this year, analyzi ...
- Get Crackin'... Back-To-School Shoppers Are On The Prowl
Research Brief, Jack Loechner - Monday, May 9, 2016
According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shoppi ...
- Bing In The Classroom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 30, 2015
Three new step-by-step video demos educate teachers on how to use Bi ...
- October Search Spike Calls For Short-Lived, Focused Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2015
While it may seem a bit out of the ordinary, advice fr ...
- Mom And Dad Chose Mobile For Back-To-School Shopping
Research Brief, Jack Loechner - Friday, September 18, 2015
According to the new IBM Digital Analytics Benchmark, based on traffic a ...
- Search Data For Same-Store Sales Finds Some Stability In August
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2015
ChannelAdvisor released same-store sales (SSS) data that noted a bit more stabili ...
- No Special Treats For Back-To-School Kids This Year
Research Brief, Jack Loechner - Monday, August 24, 2015
According to the 2015 Back-to-School spending report card from Brand Keys, househol ...
- Target Gains Ground; Corrals Tiny Creatures For Back-To-School Blitz
Marketing Daily, Sarah Mahoney - Wednesday, August 19, 2015
With turnaround efforts going better than expected, Target is baiting its back-to-scho ...
- Back-To-School Search Ads Must Lead Online Consumers To Local Stores
SearchBlog, Laurie Sullivan - Wednesday, August 19, 2015
The majority of back-to-school shopping dollars still find their way into stor ...
- Dannon Danimals, Quaker Launch Promotions With Fuel Up To Play 60
Marketing Daily, Karlene Lukovitz - Monday, August 10, 2015
Created in collaboration with the U.S. Department of Agriculture, Fuel Up ...
- Back-to-School Smartphone Shoppers: 63% Compare Prices, 62% Look for Deals
MobileShopTalk, Chuck Martin - Monday, August 10, 2015
Smartphones are front and center in back-to-school smartphone shopping this year a ...
- BTS Shoppers Waiting, Looking For Deals
Marketing Daily, Aaron Baar - Sunday, August 9, 2015
"There's a lot of pressure on parents and teachers for purchasing scho ...
- Kimmel Brings Comedy Game For Adidas, Foot Locker
Marketing Daily, Sarah Mahoney - Thursday, July 30, 2015
The company hopes that adding Jimmy Kimmel will help it push t ...
- YouTube Magic Powers New Old Navy, Macy's, Target Campaigns
Marketing Daily, Sarah Mahoney - Wednesday, July 29, 2015
With back-to-school spending tightening up, the country's biggest retailers are going full- ...
- NEW! L.L Bean's Back-To-School Campaign Illustrates Brand's Backpack Durability
Out to Launch, Amy Corr - Wednesday, July 29, 2015
I had an L.L. Bean backpack back in the day, and ...
- Back-to-School Smartphone Shoppers: 57% Check for Deals, Price Info
MobileShopTalk, Chuck Martin - Tuesday, July 28, 2015
The completion of back-to-school shopping is running a bit late this ye ...
- Back-To-School Searches Rising, Already
SearchBlog, Laurie Sullivan - Friday, July 17, 2015
Parents are thinking much earlier this summer about searching for supplies ...
- Driven By Consumer Control, BTS Shopping Starting Earlier
Marketing Daily, Aaron Baar - Tuesday, July 7, 2015
"The consumer has taken control of the shopping season," Dallas Lawrence, seni ...
- Back To School Creates Several Headaches For Mom
Research Brief, Jack Loechner - Monday, September 1, 2014
According to a new study by SheKnows, about moms and the g ...
- Earn High Marks: Consumer Back-to-School Shopping Insights
Engage:Hispanics, Mario Carrasco - Thursday, August 28, 2014
Pack up the flip-flops and deflate the floaties. Kids are heading ba ...