Tag results for "biddable"
- AI Shows Ad Industry Its FutureAI began teaching the ad industry how to reinvent itself nearly ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of LuckBeing around in the early days of the internet was luck, sa ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent ti ...
- How To Prepare For Changes To AdWords Enhanced CPCAn automated bidding strategy within Google AdWords, Enhanced CPC considers an arr ...
- How YouTube Ads Work, In 4:30 VideoIn less than five minutes, a new CGP Grey YouTube video explai ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable BidderJivox, a data-driven platform for personalized digital advertising, said it will partn ...
- DOJ Probes Agency Commercial Production Practices"The Wall Street Journal" reported today that the Justice Department has beg ...
- Chocolate By Vdopia Partners With Pixalate On Mobile Video TechnologyChocolate by Vdopia, a global programmatic platform for mobile video advertising, launch ...
- Google Lets Brands Bid Based On Device Type, Hailed A 'Significant' MoveGoogle's step to increasingly push ad budgets into mobile seems to ha ...
- YuMe Partners With StickyADS.TV To Expand Premium Video Inventory GloballyAudience tech firm YuMe announced a partnership with StickyADS.tv, a provider ...
- It's Time To Restore Keyword Bidding By Platform Enhanced campaigns and universal campaigns give Google control of where ads g ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Google Realigns Advertiser Products Under DoubleClick Vet Brad BenderAdExchanger reported that Google is realigning its advertiser product management team ...
- What's The Perfect Paid Search Bid Strategy For Your Business?Dusty Vegas guides marketers through several strategies to help them find t ...
- Yieldbot Rolls Out Open-Source 'Header Bidding,' Looks To Create Industry Standard Yieldbot on Monday will release an open-source header bidding framework it cal ...
- Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down UnderZenithOptimedia this morning announced it is diversifying into performance marketing services Do ...
- Tips On Evolving Paid Search BidsSearch marketing campaigns continue to evolve. Performance shifts for many reasons. Jose ...
- Sovrn Steps Into 'Header Bidding,' Releases Pre-Auction APIProgrammatic supply-side platform (SSP) sovrn on Tuesday announced that it has stepp ...
- Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search CampaignsOptimizing budgets remains a thorn in the side of marketers. Some strugg ...
- comScore Buys Proximic To Bolster Pre-Bid Data InsightIt's now clear that comScore believes that the future of programmatic advertisi ...
- Google AdWords Announces Tools, Formats For Search, DisplayAlong with the data, Google on Tuesday announced a series of too ...
- GroupM Has Rebranded Its Interaction Platform, Now Called GroupM ConnectIn a memo to staffers issued last week, John Montgomery, chairman Nor ...
- Tips On Bidding Products To Their True ValueLet advertisers bid each product based on its predicted value. That's t ...
- Google DoubleClick Network Hit With More MalvertisingResearchers at Malwarebytes Labs have discovered another malvertising campaign, likely from t ...
- CMOs Focus More On Tech To Automate Media Decisions Blake Cahill, global head of digital and social marketing at Philips, manag ...
- Biddable Media: Programmatic And Search Seasoned With CreativityWill color, font size, and image in ads change based on demographi ...
- YP Automates Local And Mobile Search Buys For National BrandsThe first rule of search engine marketing is never say never. Indee ...
- IBM, Kenshoo Partner To Support Search Bid ManagementKenshoo, known for predictive media optimization technology, said Thursday it will link- ...
