Tag results for "brand marketing"
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance"The parts that I've had to learn and develop is probably ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural ChangesMaybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- IHG's Hotel Indigo Unveils Multimllion-Dollar Effort"For our guests, Hotel Indigo isn't just a place to stay ...
- Honda Keeps Dreaming In Brand EffortThe effort features a brand mural debuting in New York and L ...
- Breaking Barriers With Vintage Wine Estates' Marketing VP"Innovation is what gets me up in the morning. It literally ...
- Unmasking Overnight Beauty Founder's True Superpower!"When you're younger you hope for brighter days that don't include t ...
- Walmart Brings Storytelling To Search Via Sponsored VideosWalmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Coca-Cola Tastes The Future In AIThe limited-edition flavor is the first co-created by human and artificial intelligenc ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails"Being able to connect your projects, your ideas, your impact to actu ...
- Audi Elevates Top Communications Executive To CMOThe automaker announced today the creation of a brand marketing team a ...
- Gale Partners With Moonrock Labs To Advance Game-based Marketing EffortsThe alliance follows several collaborations between the two firms for Gale client ...
- Exclusive: Polestar North America Top Exec Shares Marketing Approach"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime ...
- April Tax App Revamps Brand, SiteThe new brand iteration illustrates how the company is transforming how America ...
- Barrow's Intense Scores With Social Media, Word-Of-Mouth MarketingA low-key ad strategy and awards helped a start-up distillery gain nation ...
- Three Olives Vodka Rebrands, Targets GenZ Customer BaseThe demographic focuses on health - so the spirits maker has introduc ...
- How Modern Market Eatery's VP Is Fueling The World"Think outside the box a little bit. Don't be too concerned th ...
- Cheez-It, 'Recess Therapy' Push Upbeat Message To KidsThe Puff'd Talks series offers videos featuring youngsters who share their ta ...
- Ruckus Feasts On Chef's Garden WinThe agency is charged with spearheading strategic brand initiatives. ...
- Shein's Marketing Exec Moving Forward In Style"I think mom guilt and being a working mother is definitely t ...
- Brand Traits Have Greater Effect On Sales Than Ad ReachBrand traits -- such as consumer loyalty, market share and brand penetrati ...
- Brands Should Not Shy Away From 'Pride' EffortsIt's not always easy to take a stand and do the rig ...
- John Doe Group Launches Elsewhere, Unconventional Insight AgencyElsewhere takes a community-first approach, securing qualitative insight through a partner netwo ...
- TCS Taps Former Droga5 CEO To Expand Its Interactive DivisionAndrew Essex is tasked with expanding TCS Interactive, a unit that develo ...
- Marketing Lessons From Twitter's RebrandElon Musk's rebranding of Twitter offers other companies a plethora of marketi ...
- L'Oreal Names Kendall Jenner Global Brand AmbassadorIn an effort aimed squarely at attracting younger customers, L’Oréal Paris h ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video FunnelScaling high-performing video ad creatives across paid social platforms is daunting ...
- The Art of the Downsell: Radical Transparency as a Lifecycle BuilderWhen you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboardi ...
- Leveraging ASMR to Fill the Sensory GapFor a brand whose products include 100% silk sleepwear and aromatherapy th ...
- Building Brand Advocacy via Loyalty ProgramsKeeping customers engaged with your brand is a key to future succes ...
- Lively's Rapid-Fire Full-Funnel Hits the RoadAs their consumers returned to IRL shopping last summer, Lively brought i ...
