Tag results for "brand marketing"
- Sainsbury's New Advertising and Marketing Mantra: Stop Telling And Join Conversations InsteadMarketing is changing, Sainsbury's says, from broadcasting messages to seeking to influen ...
- Century 21 Plans YouTube Puppy TakeoverCentury 21 is inviting YouTube visitors to fall in "puppy love" wi ...
- Amex Turns Instagram Over To The MinionsAmerican Express has been playing imaginatively with Instagram of late. A f ...
- Branded Videos Really Picked Up Steam in 2013Branded videos have been viewed more than 19 billion times since 200 ...
- H&R Block Rewards Consumers With Cash "The reaction has been incredible," Christina Lively, H&R Block director of bra ...
- Quicken Loans Adds PGA To PortfolioAT&T's sponsorship deal, begun at the tournament's inception in 2007, was throu ...
- Facebook Turns The Screws On Organic ReachIf it seems like your Facebook posts aren't reaching as many peop ...
- More Devices, Less Divisive: Supply Chain Taps Into TapadAt a time when Madison Avenue is shifting toward a device-centric vi ...
- Acronym-ity: VRM Are The Three Most Important Letters You've Never Heard OfNearly a decade ago, a fundamental shift began reshaping Madison Avenue ...
- IHG Confirms BA Veteran Jayne O'Brien As SVP Of Global BrandsJayne O'Brien is moving from flat beds to hotel beds as I ...
- Is It A Good Idea For Brands To Take Political Stands?CEOs and their brands are making bold statements and dropping bombshells arou ...
- John Lewis and Waitrose Are Mums' FavouritesMumsnet has revealed that John Lewis and its supermarket, Waitrose, are the ...
- "Brand Finance" Survey Pegs EMC As Bay State's Most Valuable BrandA survey by brand-valuation consulting group Brand Finance has determined that hardmak ...
- Cambridge BioMarketing Hires Jen Jonsson As Managing Director Cambridge BioMarketing has named Jen Jonsson as its director of operations. Jonss ...
- Meow Mix Cat Food Launches 'Catstarter'Funding via Kickstarter, Indiegogo and similar groups is currently all the rag ...
- Yahoo Debuts Motion Ads For Kraft, Home PageYahoo on Monday introduced a new rich media ad format that borro ...
- DR Brand Marketers Favor Twitter For Local CampaignsDepending on how you measure them, the average Twitter account has betwe ...
- Percolate Raises $24 Million, Expansion PlannedRiding a wave of interest in related services, social marketing firm Percola ...
- Huntington Bank Challenges Competition"We're using humor to challenge the consumer's complacency with their own banki ...
- The Age Of Intransigence: The Shrinking Swing Voter Pool For Brands And CandidatesWhether you're helping a political candidate win an upcoming midterm election, ...
- United Airlines Expands Mercedes-Benz PartnershipUnited Airlines is expanding its relationship with Mercedes-Benz. The airline will expa ...
- Latinum Connects Major Brands With Hispanics Through Mobile AppMobile app makers often talk about connecting with a specific audience. Latin ...
- Food - Porn - What Else Do You Need To Know?Bolthouse Farms is making waves in the health juice market with delicio ...
- Brands Favor Social Media For Local PromotionsTo target consumers in local markets, national brands increasingly look to soci ...
- Aerva To Post Selfies On St. Patrick's DayFor St. Patrick's Day, the ad tech specialists at Aerva plan ...
- Allstate Celebrates Life Journey Of HispanicsAllstate Insurance Co. is launching a campaign aimed at Hispanic consumers th ...
- 10 Marketing Lessons From The Selfie Seen 'Round the WorldBy now, you've surely seen the selfie posted by Ellen DeGeneres fr ...
- Telecoms Push Customer Service On Social Networks, Engagement Still LagsCompetition breeds innovation, and few markets are more cutthroat than telecommunications. ...
- Bud Light Extends Super Bowl Promotion To NCAABud Light is joining the madness and extending the Bud Light Hot ...
- Ad Agencies Should Produce In-House Video To Promote Branded ContentWith few forward-thinking exceptions, advertising agencies and advertising production vendors seem sl ...
